Public service advertisement is an advertisement designed for the purpose of seeking public interests and improving welfare benefits. It is an advertisement for enterprises or social groups to clarify their own functions and social responsibilities. The following is a short article about public service advertisement written by Bian Xiao. Please refer to.

Public service advertising copy 1

Subtitle: 5: 30 pm bus stop? 6? 7 (black and white)

Background sound: the noise when waiting at ordinary times.

Scene 1: A crowded bus stop with a slightly dim color.

Scene 1: A bus with a full load in the distance slowly arrives at the terminal.

Scene 2: Switch to the waiting crowd. (Zoom in to the panorama) With the arrival of the bus, the whole crowd flocked to the bus.

Scene 3: Close-up of one of the women: dressed in red, carrying the food she just bought, carrying a bag, looking anxious, looking at her watch from time to time, in the middle of the crowd next to the middle and back of the car.

Scene 4: (from the car) The window above her is open, and the woman casually throws her bag on the car, which falls right in place.

Subtitle: Grab a seat with a bag? 6? seven

Scene 5: (from behind the crowd) The car door opens slowly, and people scramble to get on it for fear of losing their seats.

Scene 6: The woman is in no hurry, not as crazy as the person in front, but she is still working hard until the moment when the woman finally gets on the bus, the picture stops.

Subtitle: However? 6? seven

Scene 7: A woman is standing in the carriage with food in her hand. The woman slowly squeezed into the seat where she had just thrown the bag. (Close-up) A middle-aged man in blue casual clothes is sitting in that seat leisurely, with his right hand leaning against the window frame, a woman's bag in his left hand and his head facing the window.

Scene 8: (The middle scene was taken between a woman and a man) The woman's face became gloomy and her voice was a little loud: This is the seat I just took with my bag. Please give me a seat. (The camera zooms in a little bit, and everyone around you calms down and looks at the two men. ) The man is in no hurry. Ironically, I took this seat first. Why should I let you? ! Is this your schoolbag? Here you are. Then stiffly put the bag in the woman's hand.

Scene 9: (Close-up) The woman looks even uglier after taking the bag. She's already angry. Pointing at the man, she's about to swear. (The picture stops at this moment)

Subtitle: Sharp, bringing only contradictions.

The background sound becomes smaller.

Lens 10: The car will start immediately. Two children passing by, carrying schoolbags, saw what happened in the carriage from the outside and stopped moving forward.

Scene 1 1: (close-up) A cute little girl with a slightly frightened expression whispered to the boy next to her: Adults are terrible. Do buses only quarrel? I will never sit down again.

Scene 12: (Close-up) Cute little boy. Answer with a smile: no (turning to the middle camera), he points to the other side.

Scene: The color becomes brighter and the noise becomes smaller.

Scene 13: Another bus is coming. A still crowded crowd.

Scene 14: The car door is open, and the crowd wants to squeeze in. Suddenly, a clear female voice appeared: please slow down, there is an old woman here! People slow down and look at the sound.

Scene 15: There is an old woman on crutches next to a girl in her early twenties. People got out of the way, and the old man got on the bus slowly and found a seat to sit down.

Scene 16: The crowd got together and got on the bus again, but not as hastily as before.

Scene 17: (turning to the girl) I saw her getting on the bus slowly at the end of the crowd.

Scene 18: When the car door closes, the driver turns around, smiles at the girl and gives her a thumbs-up. The girl came back with a gentle smile.

Scene 19: A young man sitting in the seat next to a girl stands up and says to the girl with a smile, Hello, sit down, I can stand! Then the girl was sent to her seat. The girl smiled shyly: Thank you. The young man touched his head and said, no, no, it should be.

Scene 20: (Panorama of the carriage) People clapped their hands and the carriage was full of laughter.

Background sound: Warm music is playing.

2 1 camera: the car slowly drove away.

Scene 22: (Turning to two children) (Close-up) Just now, a cute smile reappeared on the girl's slightly surprised face. Laura: well, it's better to be that sister. I will do the same in the future. The boy smiled, too

Background sound: louder than just now.

Scene 23: Two children are skipping hand in hand on their way home, and their laughter comes from time to time.

Animation: white background (red words appear one by one from the right). A caring heart brings more than just care. These words finally became a red heart. Located directly above the screen. A line of small words appeared below: Love makes the world a better place.

The types of information contained in the advertising copy with the theme of public welfare mainly include: social morality, environmental protection, charity assistance, smoking ban, health and drug control.

Figure 1: There is a glass of water on the desktop (close-up of water purity). Voice-over: Water is like the blood of nature.

Figure 2: Drop a drop of human blood into the water.

Figure 3: Enlarge and close up the reaction of blood and water together (blood diffusion and decomposition and water phase are integrated into one, and finally they are combined into one).

Figure 4: The picture is fixed on this bloody water. Voice-over shows that human blood can be mixed with water.

Figure 5: Two words appear on the screen: "family"

Public service advertising copy II

Mom, I'm so tired.

Scene 1: (The daughter packed her photo album and prepared to go to the Children's Palace. )

Mom: Yuanyuan, Tingting from Aunt Zhang's house next door is learning the piano. I have signed you up, and my mother will accompany you to learn the piano in the next 13 to 15 nights.

(Daughter is silent, lowers her head to tidy up, and goes out)

Scene 2: (Mother and daughter say goodbye to the piano teacher)

Mom: It's good for girls to learn Taekwondo for self-defense. I signed you up for a taekwondo class, and on Sunday morning, my mother will take you there.

(The daughter is silent, with her head down, staring blankly at the road. )

Scene 3: (After Taekwondo class, mother waits for her daughter)

Mom: Yuanyuan, from next Saturday, you should not go to grandma's house. I signed you up for the Olympic class. I am eager to learn, and my mother finally got on the list.

(Daughter is silent, with her head down and tears in silence)

Scene 4: (Parent-teacher conference site)

Head teacher: Si Yuanyuan's mother, Yuanyuan suddenly stopped talking for nearly a month. She always likes to be alone in a daze, and her classmates react. She often cries. Is something wrong at home? Mom: It's okay at home. Teacher, I'll ask Yuanyuan.

Class teacher: It's the key moment of the senior high school entrance examination. Simulate it immediately. Parents should pay attention. Scene 5: (Dinner time)

Mom: You are not very studious at school recently, and you are going to have a simulation soon. Which course is poor? Mom will ask the teacher to make it up for you.

Daughter:

Mom: What am I asking you? (Angry)

Daughter:

Mom: All for your own good. Why are you so ungrateful? If you can't get into a good high school, do you still want to get into a good university?

The daughter suddenly interrupted her mother.

Daughter: (crying) Don't speak well of me. I'm so tired, you know? Learn painting, piano, taekwondo and make up lessons. Even the only time to go to grandma's house on Saturday was deprived of you. Have you considered my feelings?

(Mother is silent, daughter sobbs)

Shot 6: Subtitle: Don't let your love become a burden to children.

Advertising words: don't let your love become a burden to children.

Public service advertising copy 3

1. Title: Caring for the Earth

Slogan: It is everyone's responsibility to save water resources.

3. Text

Water is the source of life. Water plays an important role in our human life, or in animals and plants. It is the source of life and one of the most important material resources for human beings and all kinds of creatures to survive and develop. People cannot live without water for a moment. Water is the most important substance in people's lives.

A green grassland, with the nourishment of water, the grass can flourish and the earth can be full of vitality. When water resources are exhausted, grass dies, the earth cracks, and finally it becomes an endless desert. It turned out that the green nature left only the yellow desert, without any signs of life, without any breath of life, only the haze before the end.

In the work, there is a piece of green grass on the left and a heart-shaped tree in the middle. The leaves on the left side of the tree are green and full of vitality. The middle of the work is a transitional stage, and the grassland slowly turns into a yellow desert, which is caused by lack of water. On the right of the work is a heart-shaped tree. After lack of water, the leaves turn yellow and the grassland is swallowed up by the desert.

Above the tree, there is an earth. The left part of the earth is in a normal state, but the edge part of the earth is covered with dim yellow. That's because the earth without water is about to lose its life. Next to the earth, there are four characters "Love the Earth", and under the big tree, it says "It is everyone's responsibility to save water resources". The work reminds us of the importance of water resources. Losing water means losing life.