"Three Avoidances and Three Supports"+Micro-vacation is a concentrated interpretation of the demand for tourism and vacation, an important direction of tourism and vacation development, and also the core market of tourism and leisure, which can give birth to a series of new formats and industrial chains and become a new model of economic breakthrough and development in the new era.
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The combination of health and tourism has laid a foundation for the development of small towns in Yang Kang.
The accelerated integration of health and tourism has become a new bright spot of modern service industry, and the organic combination of health industry and tourism industry has also become a new economic growth point of global economic development.
The World Medical Tourism Association reported that the global medical tourism industry is expected to maintain a high annual growth rate of 15%-25% in the future, and the market share in 20 17 is expected to reach 700 billion US dollars. In recent years, the growth rate of international traditional tourism has remained between 3% and 5%. Statistics show that tourism consumers who aim at health care generally spend 130% more than ordinary tourists, and the income effect is far greater than that of traditional tourism and medical industry. (The data comes from "20 15 White Paper on World Health Tourism") Small towns in Yang Kang can take the tourism industry as the leader, and through the carrying function of tourism, according to the consumption needs of tourists and residents, aggregate health recuperation, medical beauty, eco-tourism, cultural experience, leisure vacation, sports, health care products and other formats to achieve a large number of health-related consumption gathering.
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National policies support the development of Yang Kang Town.
The State Council pointed out in the planning outline of "Healthy China 2030" released on 20 16 that it should actively promote the integrated development of health, old-age care, tourism, Internet, fitness and leisure, food, etc., and give birth to new health industries, new formats and new models. Develop Internet-based health services, encourage the development of health services such as physical examination and consultation, promote the development of personalized health management services, cultivate a number of distinctive health management services, and explore the development of wearable devices, smart health electronic products and health care mobile application services. Cultivate healthy culture industry and sports medical rehabilitation industry. Formulate the industry standards and norms of health medical tourism, and build an internationally competitive health medical tourism destination. Vigorously develop TCM health tourism. Create a number of well-known brands and virtuous circle health service industry clusters, and support the supporting development of a large number of small and medium-sized enterprises. Guide the development of professional medical inspection centers, medical imaging centers, pathological diagnosis centers and hemodialysis centers. Support the development of third-party medical service evaluation, health management service evaluation, health market research and consulting services. Encourage social forces to provide food and drug testing services. Improve the intermediary system of science and technology, and vigorously develop professional and market-oriented services for the transformation of medical scientific and technological achievements.
This provides important policy support for the construction and development of Yang Kang Town. Yang Kang industry has become an important engine for the development of service industry under the new normal. The next 20 years will surely usher in a golden period of development.
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Industrial System of Urban Development in Yang Kang
Areas suitable for the establishment and development of healthy towns generally have good ecological environment and climate conditions, which is an important basic condition for realizing healthy life. On this basis, according to the characteristics of different local resources and market demand, healthy towns with different industrial systems can be developed.
Yang Kangcheng format list
Ecological health care is the highlight: relying on the good climate and ecological environment where the project is located, we will create health care formats such as ecological experience, holiday health care, hot spring spa health care, forest health care, mountain summer health care, island cold health care, lake health care, mineral health care, and pastoral health care. And build leisure farms, health resorts, health valleys, hot spring resorts, eco-hotels/homestays and other products to form an industrial system of ecological health and health towns;
Enjoy the old-age industry as the highlight: integrate medical care, climate, ecology, rehabilitation and leisure into the old-age industry, develop old-age "migratory birds", old-age sports, old-age education and old-age cultural activities, build comprehensive development projects such as old-age holiday bases integrating old-age life, old-age supporting and old-age services, and promote nursing, catering, medicine, old-age products and finance.
Sports industry is the highlight: relying on the topography and resources such as mountains, canyons and water bodies, we will develop outdoor health products such as mountain sports, water sports, outdoor expansion, outdoor camping, outdoor sports, orienteering, health-keeping sports, extreme sports, traditional sports and hiking adventure, and promote the deep integration and development of sports, tourism, vacation, fitness and competition.
Cultural industry is the highlight: dig deep into the unique religion, folk customs, history and culture of the project site, combine the market demand and modern lifestyle, and use creative means to create spiritual tourism products that are conducive to nourishing the heart, so that tourists can cultivate their self-cultivation, return to their original heart and cultivate their sentiments while gaining cultural experience. For example, relying on religious resources, building a cultural resort, and relying on China traditional culture, building a Chinese learning experience base.
Leisure agriculture is the highlight: medicine and food are homologous, which is a major feature of oriental food nutrition. Therefore, food preservation can be said to be a vital part of healthy tourism. The development of healthy food can be combined with leisure agriculture. Through the development of green planting and ecological breeding, we will develop ecological health food suitable for specific people and with specific health care functions. At the same time, combine eco-sightseeing, farming experience, food processing experience and catering production experience to promote the all-round development of healthy food industry chain.
The medical industry is the highlight: the composition of health care products is mainly based on the theoretical knowledge of traditional Chinese medicine, western medicine, nutrition and psychology, combined with the physiological and behavioral characteristics of the human body, with detoxification and drug treatment as the main means, and with certain leisure activities, including health care products. It is one of the important contents of the development of medical tourism.
Holiday industry is the highlight: living and keeping in good health is a health-preserving way with health as the concept and the development of holiday real estate as the leading factor. This kind of health residential community provides people with not only living space, but also a healthy lifestyle. In addition to the characteristics of ecological architecture, good environment and healthy food, it also provides all-round health care facilities and services to provide people with a quiet space and environment, so as to achieve the purpose of self-cultivation in a quiet atmosphere.
The State Council released the "Healthy China 2030" planning outline, and towns with healthy characteristics ushered in a golden period of development.
With the development of society and the improvement of people's living standards, people's health awareness is gradually enhanced. Recently, the State Council, the Central Committee of the Communist Party of China released the Outline of Healthy China 2030, which pushed health to a new height and proposed to build a "healthy China", which provided strong support for the development of health industry. In the new period and situation, the construction of characteristic towns is in full swing, which points out the direction for the development and construction of characteristic towns in Yang Kang.
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The concept of Yang Kang Town
Yang Kang Town refers to a characteristic town with good ecological environment, which takes "health" as the starting point and destination of urban development, takes health industry as the core, and integrates diversified functions such as health, health preservation, pension, leisure and tourism.
According to the consumption demand of tourists and residents, small towns in Yang Kang can aggregate the formats of health recuperation, medical beauty, eco-tourism, cultural experience, leisure vacation, sports, health care products and so on, so as to realize the aggregation of a large number of health-related consumption.
Characteristics of towns in Yang Kang and relevant policies for urban construction in Yang Kang.
Yang Kang is no small matter. It has risen to the national level and paid attention to the health of the whole people. In recent years, from the central government to the local government, Yang Kang has made frequent relevant policies to promote the supervision, management and development of healthy China and health industry, and provide support, guidance and promotion for the development of small towns in Yang Kang.
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The Development Path of Yang Kang Town
1, according to its own characteristics, determine the development type of small towns.
For example, there is a religious and cultural foundation in or around the scenic spot, which is suitable for developing a religious and cultural town; There is a cultural foundation of longevity, advocating health preservation such as food and medicine, which is suitable for developing a healthy town with longevity culture; There are hot springs, the core resources, which are suitable for the development of hot spring-type Yang Kang towns and so on.
2, there is no characteristic resource, and relevant features and functions are implanted.
For small towns with no obvious characteristic resources, it is necessary to enter Yang Kang Town for development and carry out characteristic implantation through the carrying function of tourism. This type is generally only suitable for developing longevity culture, ecological health preservation, combination of medical care and nursing or pension towns.
For example, the ecological health type requires the town to have a good environmental foundation. In the later stage, it is necessary to improve and maintain the ecological environment of the town, and at the same time cultivate and guide the entry of health care and old-age care industries, develop health care industries and carry out ecological health care development; The combination of medical care and nursing needs to introduce the pharmaceutical industry to form a pharmaceutical planting industry chain or a pharmaceutical industrial park.
3. Strengthen the theme of health and diversify development.
Yang Kang Town must strengthen the theme of healthy old-age care and carry out diversified development. Focus on health industries such as health care, leisure and old-age care, and develop functions such as leisure agriculture, medical services, leisure and entertainment, and health care and vacation.
4. Conduct comprehensive operation management.
Based on the town's own characteristics and guided by market-oriented development, determine the development subject, development mode, investment attraction and operation mode of the project, form a systematic operation management process, promote the efficient development of healthy industrial chain and realize the economic growth of the town.
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Six Development Types of Towns in Yang Kang
1.& gt& gt& gt Religious and cultural health, longevity and cultural health, hot spring health, medical care, ecological health and pension town.