Since the 20th century, the pace of modern life has accelerated, environmental pollution has become more and more serious, and people's health has become worse and worse. However, the economic life has been greatly improved, and the demand for Chinese medicine health care is becoming stronger and stronger.

People pay more and more attention to their own health and strongly demand to improve the quality of life in an all-round way. With the proliferation of western medicine, people are awed by the harm of side effects, so Chinese medicine health care conforms to people's needs and has been successfully applied in a wider and deeper field of health care, such as Chinese medicine massage, scraping, acupuncture, ear holography, foot holography and so on. More and more people have a deeper understanding of TCM health preservation, and it has become a lot of people's knowledge to go into the health pavilion to relax after intense work.

At present, the pressure of life is too great, and almost everyone is in a sub-health state. China has a huge population base, and middle-aged people in China are at high risk of sub-health. TCM health care just meets the needs of this huge group, and China's booming economy and huge market potential will surely bring huge business opportunities for TCM health care.

Authorities pointed out that the development prospect of TCM health preservation is very broad, which will bring broad development space for scientific research, production and marketing units; At the same time, it also enhances the competitiveness of traditional Chinese medicine.

"Prevention of disease" is an important branch of traditional Chinese medicine, one of the core concepts of traditional Chinese medicine, and also an important theoretical basis and criterion of preventive health care in traditional Chinese medicine. This change in the concept of health preservation is closely related to the dominant idea of preventing diseases in traditional Chinese medicine. Health care line has the characteristics of strong professionalism, profound basic theory, unique skills and methods, which are difficult for laymen to master, and has a unique knowledge system from technology to management.

In China, a country with thousands of years of cultural connotations and health-preserving traditions, health-preserving is recognized as a sign of a healthy life. With the return of people's consciousness, TCM health preservation has become a fashion trend sweeping the society. The era of TCM health preservation has arrived. Health care is imperative and promising. People's maintenance of physical and mental health is no longer limited to the change of ideas and verbal attention. More and more people are willing to invest more manpower, material resources and financial resources for the long-term career of themselves and their families.

With the great rejuvenation of the Chinese nation and the enhancement of national self-confidence, Chinese medicine will return with the strong rejuvenation of Chinese culture, becoming an irresistible trend and reappearing in front of people. With the development of society, people pay more and more attention to TCM health clubs. With the promotion of the country's health care market rectification, the Chinese medicine health care market has become more and more standardized and will be more and more concerned and dependent by people. This industry will become a vibrant sunrise industry.

Analysis on the Development Prospect of Beauty Salon Industry

The development of China's beauty and hairdressing industry is still going on, and it is also a semi-pillar industry, and people's requirements for living standards are constantly improving.

According to the investigation and analysis, there are about 654.38+08200 beauty salons, more than 365.438+000 cosmetics manufacturers and more than 600 beauty salons training institutions in China, resulting in an output value of about 258.5 billion yuan for beauty salons and 96 billion yuan for cosmetics. The survey also shows that China's beauty and hairdressing industry has the following main characteristics: (1) private capital as the main body and market-oriented operation.

The main economic structure of China's beauty and hairdressing industry is private economy, which was born in the market and is longer than the market. According to the market mechanism, resources are allocated spontaneously to consciously, and the industry is in a state of market competition. At present, 94.78% of beauty salons are private capital, and 4 1 1% are foreign capital or mixed capital. There are 7231%beauty salons with registered capital below 300,000 yuan; The business field is mainly leased, accounting for 88.27%; Equipment investment is mainly based on miniaturization. The beauty and hairdressing industry as a whole belongs to small investment and big market service. After more than 20 years of reform and opening up, the beauty salon industry has developed rapidly and has formed an industrial scale, which is completely invested by private capital and operated by market. The industrial development is clear and the economy is running smoothly.

Beauty salons in China have developed from a single barber shop and simple skin care services to industries involving beauty, hairdressing, cosmetics, beauty equipment, beauty education, beauty media, beauty exhibitions, beauty marketing and so on. Beauty salon service is the industrial terminal, and beauty salon service and cosmetic cattle production have become the locomotive and barometer of the industry development, driving the development of related industries. The development of beauty salon industry has entered the growth stage.

According to the survey, there are more than 20 professional beauty salons in China, and the annual professional beauty salons exhibition in the industry is about 1 10. Cosmetic marketing has formed a variety of sales channels, such as daily chemical lines, professional lines, specialty stores, pharmacies, supermarkets, TV sales, online sales, direct sales and so on.

According to the survey, all kinds of beauty salons in China are mainly concentrated in cities (including towns), with nearly 50% newly opened in the past five years; Life beauty services accounted for 75.9 1%, and hairdressing services accounted for 24.08%.

Sample survey shows that the average business income of beauty salons in China is 1 16300 yuan/year. The income of hypermarkets in central cities is higher, with the annual income exceeding 600,000 yuan reaching 43.84%. The annual income of small shops is mostly 5 100 yuan, and the average monthly income of employees in the industry is about 1 100 yuan. About 52.6% of beauty salons in China are profitable, 38.5% are flat and 8.9% are losing money. The operation of beauty salons is in a benign state. Sampling survey shows that the management mode of beauty salons is mainly family style, and the management mode is moving from single to comprehensive, with more and more diversified forms. Brand management institutions develop chain mode, with 87.98% joining; The forms of beauty salons are hairdressing, salon, therapy, leisure, enjoyment, specialization and membership. 80.25% of beauty salons operate by membership in different degrees, and 1.000% of large institutions with an operating area of more than 200m2 operate by different forms of membership. The management mode of professional managers accounts for about 10.23%. Most small and medium-sized institutions are managed by investors themselves, while large institutions are managed by professional managers. About 5.72% of the institutions surveyed are managers who use network information or computer digitization, which has begun to take shape. Self-employment and self-development are good channels for entrepreneurship and employment.

According to the survey, the average age of employees in beauty salons is about 25.72 years old, and the sex ratio is about 2 1.42:78.58. Explain that it is an advantageous industry with women as the main body of employment; Among the employees, 40% belong to local employment, and 60% belong to other provinces or outer suburbs, especially in central cities; About 70% of employees are self-employed and entrepreneurs, re-employment accounts for about 10%, and "4050" elderly people account for about 3%. The beauty salon industry has absorbed a large number of migrant workers and unemployed people in small towns, which is a good channel to solve employment and entrepreneurial development. Education and training support the development of the industry

According to the survey, the middle school education, technical secondary school education and above accounted for 35. 1%, 53.53% and 1 1.38% respectively. Employees have a low level of education, and they can't meet the requirements of the beauty salon industry in terms of certain technical content and the nature of services related to human health.

The survey shows that about 53.92% of beauty practitioners have received systematic professional training, and nearly half of them have no special education experience, of which only 3.83% have medical background. At present, professional training is mostly short-term training of 1-3 months, which is far from foreign facial makeup education and follow-up training, especially academic education. At present, the education and training system of beauty cosmetics does not meet the development requirements of beauty salon industry, which is one of the reasons for more problems in beauty service. Beauty salon service has become a hot spot of consumption.

According to the survey, 70% of the respondents are optimistic about the future development of the beauty salon industry. The first three factors that consumers are most concerned about are the technical level and quality of beauty salon operators (accounting for 28.60%), the advanced nature and reliability of equipment (accounting for 15.2%) and the hygiene and safety of appliances (accounting for 12. 1%). Staff's service attitude is highly evaluated, while management and service quality are poorly evaluated. Among the respondents, more than 90% have the intention to go to a beauty salon, and 60% of them have been to a beauty salon. More than 80% of the respondents accepted the price of general beauty and hairdressing services, and handling monthly cards (accounting for 19.28%) and annual cards (accounting for 23.08%) became one of the main ways, and consumption was mainly in cities (accounting for 70.05%). The sex ratio of beauty salon consumers is19.61%:83.39%; The age group is mainly 20-50 years old (81.04%); The consumption of college education or above accounts for about 45.86%; People with higher social status and relatively stable occupations are the main consumer groups (accounting for 93.12%); The consumption ratio of farmers and migrant workers is about 6.88%, and the beauty consumption in rural areas has also begun to show a certain consumption momentum.

From spontaneity to consciousness, industry development needs a good environment.

After independent development, the beauty and hairdressing industry in China has changed from the spontaneous state in the past to the conscious state in the growing period. The industry needs a good development environment and the market needs to be standardized. 88.69% of the respondents hope that the legal management of the industry will develop in a standardized and orderly environment; 89.5% of the respondents hope to improve the standardization system, ensure health and safety, and improve service quality. The survey also shows that more than 60% of the regular beauty salon practitioners hope to establish a qualification system and regard qualification as a necessary technical condition for enterprises to register and start business, which is in line with the current international management model of beauty salons.