1, beauty salon development plan. Profit model, brand structure, staffing, incentive mechanism, etc. It is an important consideration for the boss, and it is not enough for a lifetime.
2、? Build a team. No matter how much money you spend, no matter what method you use, you must do everything possible to recruit the talents needed for the development of beauty salons. Success depends on the support of the team.
3. Either form a team or join a team. It is a fact that beauty talents are hard to recruit, but some institutions are not short of talents. The reason is that they have a good retention mechanism, and beauty salon owners should learn more from the practices of some excellent beauty institutions and learn from them for their own use.
4. Grasp the quality of service. Service is the foundation of beauty salons' survival, and unification, standardization and standardization are the standards of quality service. Beauty salon owners should combine training, assessment, reward and competition, reward the excellent and punish the poor, and make the service of beauty salons the best publicity word of mouth. ?
5. Grasp brand building. Only brands can win the hearts of customers. Nowadays, there are many beauty salons, and the homogenization is quite serious. How to stand out from the crowd and realize the differentiation of management is a big problem for beauty salon owners. Then it is necessary to implement the brand strategy and run the beauty salon into a brand. This requires a lot of work in brand communication, publicity and promotion. ?
5. Grasp system marketing. Marketing is the focus of beauty salon owners. Do a good job in annual, quarterly and monthly target decomposition and marketing strategies, and carry out differentiated marketing according to brands and customers to achieve "surprise victory". ?
Precautions:
The management of beauty salons is a systematic project. If you don't pay attention to details, you may be in a mess. This paper systematically combs the customer file management, appointment system, consumption system, labor discipline, service standard, cost control, manpower assessment, salary system, reward and punishment system and so on.
Only by forming an executable standard, which is strictly implemented and observed by employees at all levels, can beauty salons become stronger and bigger by standardizing their operations like normal enterprises.
The most important thing in beauty salons is cleanliness, which provides a good environment and comfortable consumption process for every customer. Therefore, every job, what each department and employee do specifically, and how to deal with it when it overlaps and cooperates with other departments, should also be clearly stated and manifested in the management system.
In addition, there must be an accountability system. For example, customer churn should be well analyzed, beauticians and staff who follow up the return visit should write a summary, and the responsibilities should be clear. Finally, the leader gives an attitude and then deals with it as a whole in the later stage.