For Cadillac, I have always been impressed by American luxury cars, the cars of American executives and leaders. Although it is a second-tier luxury brand, it is also a second-tier luxury brand, not inferior to "BBA". However, with the sharp decline in the sales of American cars in recent years, Cadillac seems to have left behind the idol burden of "luxury" brands in order to cut prices sharply, especially in marketing advertisements.

Previous advertisements were all like this.

It aims to show the vigor and vitality of the young luxury brand Cadillac, which means luxury car for young people.

Last year, there was a white Cadillac CT6 and hundreds of red koi fish swimming around in the huge fish tank in front of Shanghai New World. Such bold marketing aims to highlight the sealing performance of Cadillac automobile castings and the corrosion resistance of surface paint. Taking this as a breakthrough point has attracted the attention of countless consumers, and there are still many people who eat melons.

Until the emergence of brainwashing "advertising"

No amnesia, no parking, no scarf, no aunt, no dog, no health, no selfie, no fitness ... These brainwashing copybooks only lead to a sentence "no rear drive, no luxury" to emphasize Cadillac's theme.

Obviously, this advertisement is different from the previous high-rise advertisements. It not only brainwashes consumers with "no XX, no XX", but also makes many people laugh in the middle, such as silk scarf aunt, coinage at the press conference and showing off fitness. But there is a problem. This wave of Cadillac advertisements can really arouse heated discussion among people from all walks of life, but it has been brainwashed. Can it be luxurious?

Li Jiaqi live CT4 with goods.

I have to admit that Li Jiaqi, a network celebrity, is a talent, even a genius. Lipstick and perfume can be sold in physical stores for one year just by a live broadcast, which has promoted the upsurge of live broadcast selling in China. But can you imagine that one day, besides lipstick and perfume, cars can also carry goods live? Can you buy a car for impulse consumption?

This is the first live broadcast of Li Jiaqi selling cars with goods, and Cadillac's thinking is also very clear. The car rental scheme is introduced in the whole process, mainly emphasizing that Cadillac CT4 will be listed in 16 days. During the live broadcast, someone obtained the free use right of CT4 for one year.

From CT6 fish tank, BMW 5 Series plus 1 yuan for CT6, to brainwashing advertisements such as "no rear drive, no luxury", Cadillac can be called an advertising marketing genius, which directly earned consumers' attention. Finally, I went to Li Jiaqi to sell cars and goods live. Obviously, Cadillac has completely unloaded the idol burden of luxury brands in order to take the volume. This marketing model cannot be evaluated. After all, this is an era of live traffic, and selling cars with goods among online celebrities will be the future trend.

Finally, maybe in the future, more and more online celebrities will start selling cars live, and Cadillac is just the beginning. what do you think? What do you think of selling CT4 live in Li Jiaqi, or Cadillac? Welcome to leave a message and share your opinion.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.