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I opened a foot bath shop, and it is difficult for technicians to recruit. Can you give me some advice?
1, first set up a big sign in front of the store;

2. Try to set up more recruitment points nearby (if the distance is far, be sure to prepare a car. If you are interested, drive to the store to visit immediately, so that he/she can realize our intentions, enthusiasm and team warmth, which will have a high success rate);

3. Set up recruitment points in nearby villages in the city and places where foreigners gather, or post some recruitment advertisements (managed by the Urban Management Committee);

4. Publish the recruitment information in the "computer desktop background map" of the surrounding Internet cafes, and a large number of unemployed young people will gather in the Internet cafes;

5. Recruitment in surrounding rural areas (contact local acquaintances and recruit one to give a certain reward);

6. Talent center and talent market;

7. Recruit new media such as websites, mobile phones and small programs;

8. Men must be proficient, novices must be young and good-looking, and the ratio of men to women should be considered (not too many male technicians. Of course, it is no problem to have more male technicians when opening a new business, because there are fewer technicians) and the recognition of male technicians by local consumers and customers;

Marketing strategy of foot bath shop;

The first part: brand positioning and market research. Foot bath health care is a promising industry, but it is also an industry that is easily misunderstood. Therefore, before deciding to invest, we should do enough market research and brand positioning. Determine the core value, business model and business direction of the brand. I think no matter how much we know about the local investment environment and industry, we should conduct targeted market research. Mainly divided into two directions:

1. Specific potential customers, "middle and high-end customers" is only a symbolic expression. It can not only represent their consumption ability, but also examine their specific social class, what industry they are generally engaged in, specific income level, daily routine, leisure activities, hobbies, social circles (this is very important, which is conducive to expanding word-of-mouth communication), consumption habits, life fields (convenient for distributing promotional materials and gifts), and which media they usually pay attention to-newspapers, websites, TV programs, etc. In order to put targeted advertisements. In addition, the most important point is the health awareness and health preservation concept of these potential consumers. Foot bath is an industry related to TCM health care. While establishing our own brand culture, we should also study the degree of customers' concepts in related aspects. Instilling ideas in the future is very conducive to the development of specific business activities. For the construction of its own brand, it is not only a slogan, a logo, but also a plan for the overall customer service model in the future. Based on the deepening of modern people's health concept, it is suggested that the main slogan tends to guide health. It emphasizes the health of patients, the health of healthy people and the longevity of healthy people. The journey of a thousand miles starts with one step. Suggested name: Healthy Footprint.

2 competitor research, the scale, location, business model, promotion model, customer base and business characteristics of the same industry. This is not only an investigation and tracking, but also an opportunity to learn from each other.

The second part: image building and brand packaging, including the following parts: basic visual recognition: VI system. Based on the basic cultural concept of the enterprise, according to its different business models and contents, determine the scope of its own visual identification system. Basically, it includes office supplies, publicity materials, building facade decoration, car body painting, store layout design, picture books, work clothes, activity gifts, website design, etc. This paragraph should be personalized, novel and practical, highlight the differentiation of advantages, and play a role in correctly guiding customers and spreading business ideas. It is suggested to spend a certain price and hire a professional team to design. At first, we did not advocate hype, but adapted to local conditions, and public relations, advertising, channels and word-of-mouth marketing were in place at the same time. It is mainly divided into several aspects: first, in the warm-up stage before opening a store, you can put up notices in the media, set up a signboard at the door of the store to indicate the opening time, main services, preferential activities and other information, or make a certain number of leaflets and distribute them in the area where the target customers live. At the same time, contact all free friends to set off the opening atmosphere and cheer for the opening.