Many people only say how good their products are when writing copywriting, and constantly list selling points. As a result, they fall into blind self-satisfaction without knowing it!

There is a method to stimulate customers' desire in teacher Keying's Explosive Copy: cognitive comparison.

In other words, when we write products, we can compare the target products, which will highlight the advantages of your products!

The book says: There is a contrast principle in human cognitive principle. If two things are very different, we tend to think that the difference between them is greater than the actual difference. "

This principle can be used in copywriting: we first point out the differences of competing products, and then show the good of our products, and our products will look particularly good!

Under the guidance of this cognitive contrast theory of explosive copywriting, I wrote a friend circle copywriting, summarized it into a friend circle copywriting template and gave it to the partners in the community. According to the template, the friends quickly wrote the product sales copy!

Moreover, after a copy written by a friend selling plasters with this template was sent out, it was sent out immediately! Another girl who sells lipstick also uses this copy to sell lipstick, so what is this copy template? Let's look at the case!

Copywriting (Green Film)

Is it too expensive to go to a beauty salon for facial scraping?

Simply applying a mask at home can't achieve the effect of detoxification, beauty and firmness?

Try the green membrane for clearing poison and reducing fever from the origin of Lirosa!

This kind of green membrane, commonly known as green plant ultrasonic scalpel, has the functions of activating facial cells, expelling toxin and caring skin, lifting and firming facial skin!

With the facial scraping board and tutorial, you can achieve the effect of facial scraping and lifting at home!

Comment area: going to a beauty salon for facial scraping is the least of 200 yuan. This 320g green film with scraping board costs only 568 yuan, once a week, and can be used for almost half a year. Are you sure you don't want to buy a bottle to treat yourself?

This is a copy of skin care products that I wrote with the effect of detoxification and beauty. My idea is to write that scraping and detoxification in beauty salons are expensive, and the effect of applying masks by myself is not good, and then the green film is good!

Comparing the price of beauty salon and green film in the comment area shows that our products are of high quality and cost performance.

According to this template, friends have already started to write sales copy!

1. Is it too much trouble and expensive to go to the hospital for treatment? Going to a massage parlor for massage is simple but can't achieve the immediate and lasting effect of dredging meridians and opening acupoints? Try mukang cold compress post bar! This ointment is made from 68 kinds of Chinese herbal medicines, and it is not allergic and has no irritating smell. Acupoint administration has obvious curative effect on bone diseases such as cervical vertebra, lumbar vertebra, scapulohumeral periarthritis, synovitis and tenosynovitis, and also has good effect on dredging meridians, expelling toxin and eliminating dampness! Don't you want to try such a good product?

-Wang (plaster)

2. Is it too expensive to go to a training institution? Afraid that the teachers in the organization are too mobile and unstable? Try my online WeChat English training, with 16 hours of online tutoring, one-on-one or group teaching, from textbook synchronization to special study, there is always what you need, specializing in teaching for more than ten years, good at junior high school, combing knowledge points+methods and skills = comprehensive mastery = high score! Don't you want to try such good training?

-Nan Nan (online English class)

Are you afraid to spend money on slimming products? Are you afraid of rebounding if you leave the product? Try a slimming training camp with professional psychological instructors, nutritionists and sports nutritionists. Three tutors are online all day and will teach you how to lose weight. That is, the way to enjoy food and lose weight without being hungry. Do you want to lose weight all your life, or just once in your life? Are you sure you don't want to attend such a good training camp?

-slimming sister (slimming training camp)

4. Is the offline English course too expensive? I'm tutoring my children, and I'm worried about my pronunciation? Try English! The children's exclusive private foreign church practices English pronunciation with children for 24 hours and intelligently corrects errors, so that children can enjoy one-on-one foreign teacher service at home. Don't you want to try such a good service?

-Fulu (English class)

5. Cough is too annoying, and going to the hospital for treatment is too troublesome and expensive? It's easy to go to a physical therapy shop, but it can't be immediate? Why don't you try the herbal pear toffee? This pear toffee is made of 9 kinds of Chinese herbal medicines with the same origin of medicine and food, plus rock sugar and Sydney, and boiled at high temperature. It has no toxic and side effects on the body and has a good effect on cough and sore throat. Don't you want to try it for the health of yourself and your family?

-Weiwei (pear toffee)

6. Is it too expensive to go to the hospital to get rid of dampness? It's easy to go to the health center for cupping and scraping, but after cupping and scraping, the pores are open, so you must be windproof, otherwise the moisture will increase and you have to wrap it tightly in summer. Try Huangxi Qushi tea! This dampness-removing tea is a patented product of Guangyao and Huanghuang. Its ingredients are rabdosia rubescens, adzuki bean and cooked coix seed. It is a pure grain herbal tea for preventing colds. It has obvious curative effects on facial acne, greasy hair, alopecia, halitosis, bitter taste, dry mouth, dizziness, fatigue, constipation, obesity, eczema, backache and pharyngitis. This kind of tea is packed in small packages, which is especially convenient to carry. Don't you want to try such a good product for the health of yourself and your family?

—— Gu Jiajia (Qushi Tea)

7. The sun in summer is too poisonous. When you go out with sunscreen, umbrella and sunscreen, you can't stop the rhythm of sunburn and tanning while enduring the sultry heat. Try Chu Daiyu's new muscle honey amino acid shower gel! This shower gel contains natural seaweed extract, including alginic acid, crude protein, vitamins and a large number of negative ions, which can stimulate fibroblasts to produce collagen and elastin, promote skin metabolism, anti-wrinkle, anti-aging, fade melanin and bring clear texture to the skin. Don't you want to try such a good product?

-Wenjing (sunscreen)

8. Does it cost more than 5,000 yuan to go to the clubhouse to make a Chlitina cleansing and repairing set? Do you apply 7 JM repair masks 100 every week at home? The key is, do you think it works after you try it? Try Clarins Lotus Facial Essence Oil! This Clarins facial essential oil is extracted from 100% pure plants and contains natural concentrated plant essential oils such as sandalwood, orchid, rosewood, cardamom, lavender and hazelnut oil. After use, it can repair skin barrier, promote cell regeneration, improve rough and dark yellow, improve skin transparency and fineness, moisturize and nourish skin, resist dry fine lines and delay skin aging. Drop three drops of toner in the morning and evening, and press it on your face after your palms are heated. The repair effect will be better! Dropping emulsion cream to promote the absorption of nutrients in skin care products; Massage your face with this oil before applying the mask, and then apply the mask. The effect is better! Dropping liquid foundation can solve the problem of dry skin of makeup card powder. It can be said that this is an excellent all-purpose oil for repair. Are you sure you don't love yourself after buying such a good product?

-Deng Xiaoxiao (mask)

9. Is it too expensive to buy all kinds of western medicines for treating hypertension? Simply using western medicine to lower blood pressure at home has great side effects, and you are afraid of diseases such as cerebral infarction and liver function damage caused by hypertension? Try Sanqi in Wenshan, Yunnan! Pharmacological experiments of this pure medicinal material, commonly known as green, show that it does have the function of softening and dilating blood vessels, thus lowering blood pressure and effectively preventing other diseases! With notoginseng and tutorial, you can also achieve the effect of lowering blood pressure at home! Don't you want to try such a good product?

-An eyebrow (Sanqi)

10. Is it expensive and troublesome to go to the beauty salon for lip mask? Simply applying lip mask at home can't achieve immediate, pink and translucent results? Try the legendary red cherry healthy lipstick! This lipstick paste is made of imported food-grade beeswax, which is rich in vitamin E, moisturizing without greasy or heavy, and has a good effect on repairing chapped lips and peeling! It can gently care for fragile lips, replenish water for dry and sensitive oral cavity, and moisturize oral cavity without lard; It can also peel off dead skin and fade lip lines ~ it has the color of lipstick, but there is no artificial pigment and lead and mercury; It has the moisturizing effect of lipstick, but there is no paraffin and ceresin; It has the effect of lip film, but it is not expensive. It is a lip care product integrating moisturizing, repairing and polishing! Don't you want to try such a good product?

-Forget me (lipstick)

To sum up, the routine of this template is:

It's too expensive to go to XXX (the price of similar products)

XXX effect is not obvious (similar product effect)

Try XXX (the advantage of your own product)

Comment area: compare the specific prices of your own products and finished products.

Do you think this template is simple? As long as you are familiar with your own products, you can write a simple copy of selling goods in a circle of friends in five minutes with this template!