Whether it is the traditional retail industry or the new retail industry that everyone is talking about now, in the final analysis, it is to solve the relationship between people, goods and markets in the new market environment. In the past, the sales form with market as the core and goods as the core can no longer meet the requirements of the new market environment. So now sales are people-centered sales, in other words, this is now called new retail. New retail is a sales form centered on the needs of operators or operators.
Then managers should have a pair of discerning eyes and be able to constantly discover people's needs. Maslow's demand theory should still be the measure of people's needs. If you want to find a partner in a new retail project, you need to have an insight into people's needs before you can find the right person.
The difference between a partner and a consumer should be that the former is not only a consumer, but also a product sharer and operator in the new retail, so for a partner, he must have a strong enough motivation or desire to earn rice, otherwise, even a person who says he is a partner will not last for a few days and become a real partner.
In addition to internal motivation and demand, partners should also have corresponding market expansion ability and corresponding management ability to meet the demand of new retail products.
So where can such a person find it? This is definitely not easy. In the current market environment where there are more platforms than balconies, as the market side of new retail of health care products, we must first ensure the reliability and effectiveness of products, and secondly ensure the sustainability of project operation. Without strong follow-up capital support, it is quite difficult to rely entirely on the market to feed in the early stage. Once there are some problems in market development, it will affect the expansion of new retail of the whole product.
Enterprises can only be effective if they let their partners have the confidence to work together and find channels and methods for their partners.
New retail partners can be found online and offline, and the specific methods are suggested as follows:
1. Cultivate loyal customers who use products from consumers, constantly improve their trust in products, make them become KOC, that is, key customer leaders of products, attract new consumers through various channels in the social field, form a new cycle, and finally cultivate more KOC.
2. Cooperate with offline physical stores, especially offline physical community stores, to promote the promotion of products in the community. Because community stores have strong social attributes, developing such partners can not only promote the sales of enterprise products, but also continuously develop new partners through community store partners. Of course, it is necessary to provide corresponding incentive mechanisms within the scope permitted by national laws.
3. Cooperate with major social platforms to attract friends with entrepreneurial intentions to understand and engage in the business of health care product partners through advertisements or soft articles.
4. Go to the manufacturers of other products and find partners or operators who are ready to quit the original product project as partners.
5. Cultivate people with independent management consciousness and ability from employees and become partners of the enterprise.
The above methods can be used in combination, and the specific methods are for reference only.
The big health industry must be an ultimate and eternal industry. In the next ten or twenty years or even longer, China will have a blowout development first!
This epidemic has had a great impact on China people, and our education is very deep ... Among them, Chinese medicine has played a very key role in the discovery, cure and conditioning of this epidemic.
Traditional Chinese medicine is the treasure of health preservation in the big health industry. Whether it's massage or massage, cupping or scraping, it's all from chinese odyssey. Traditional Chinese medicine health care is the natural return of the big health care industry and the inheritance of 5,000 years of traditional Chinese medicine health care culture!
As a big health product, how to find more partners? There are mainly the following four points.
First, to provide the market with products that are just needed and cost-effective, which is the foundation of the company; At the same time, making our products have social attributes and can be widely spread among the public has become a topic for the public after dinner. In other words, good products in the eyes of ordinary people will produce fission at the C end, and the market will grow bigger and bigger.
Second, we must have a better business model and landing system to empower the B-side. Only in this way will B be willing to operate our products and become our partner. ...
Third, the long tail economy tells us that more customers can form long tail benefits, that is, multi-dimensional consumption. Not only health, but also other aspects of life ... to earn more money and traffic for our best business. ...
Fourth, split more businesses through our business; Customers are constantly splitting more customers ... We not only solve the problem that merchants are willing to cooperate; Even customers and even the supply chain will become the partners of enterprises ... Today's socialized new retail S2B2C form will inevitably become the main theme of the current and future big health industry!
Do you agree with the partners and entrepreneurs who are concerned about the big health industry? Welcome to express your views, thank you!
I'm glad to answer this question.
At present, big healthy new retail is the trend prospect. This epidemic has also taught us a very painful lesson, which made us improve our health awareness in advance, so your choice should be very promising.
Then let's get down to business. How do we find a partner?
First, the partner is looking for the same frequency. What is your vision first? You have to spread it to him, publicize your mission and vision in a circle of friends or from the media, so that you can find people with the same frequency.
Second, if you want to find a partner, I think you should have a good cooperation mechanism, that is, how do you share profits with your partners, how do you cooperate, and how do you plan the strategic market? In other words, let's plan all the rules first, so as not to have room for wrangling in the future.
Right?
Third, I think we should trust each other, understand each other, tolerate each other and have a good attitude. We say that attitude comes first, ability comes second, and only by putting attitude and attitude can there be opportunities for cooperation. The cultivation of ability is the result of our follow-up.
The above three points, I hope to help you, thank you!