I have to say that the beauty industry has great development potential. After all, it can attract so many people to invest, but you can't make money by seeing the potential. Many investors know nothing about beauty care before investing. They just thought that this industry would blindly follow suit and choose to invest. Without any preparation, they opened the shop. When it comes to actual operation, problems come one after another, and the difficulty is getting bigger and bigger. In the end, it was really impossible to operate, so they had to close the door.

2. Choose an inappropriate brand

Because the beauty industry is developing better and better, it has attracted many scammers, and various brand products are emerging in the market. If you are careless, you choose empty shell brands. Many times, when you join a brand, the brand will provide you with some support at first, and the support will gradually weaken. Once your store is in trouble, the brand headquarters will not help you, and soon you will not be able to persist. Another situation is to choose a brand that is not your store. If you run a small beauty salon, but you choose a mid-to high-end brand to join, the price is probably unacceptable to your audience at first. Without customers, beauty salons are unprofitable, and the final result is only to close down.

3. Bad competition

Anyone who knows the beauty industry knows that the competition in the beauty industry is very fierce. There are all beauty salons next to each other in the street, so you can imagine how fierce the competition is. The most common way of competition is price war, which is also the most direct and effective way of competition. The lower the profit, the lower it is. In addition, the beautician in the store was poached at a high price, and tourists were poached in the corner. Beauty salons with insufficient strength are often unprepared and can only choose to close.

4. Poor management

Any industry has its own characteristics, and there are many beauty salons on the market. Beauty salons must develop their own characteristics to attract customers. Many times the beauty salon is well decorated, and the goods and products in the store are also very good, but the business in the store is average. After careful understanding, I found that there was something wrong with the service and there were many contradictions among the employees, but the boss ignored it and didn't know how to solve it, which led to the dull business of the beauty salon. This situation lasted for a long time, and the final result could only be to close the door. Beauty salons recommend Pristine, a 20-year-old brand, which is trustworthy!

The reason for bankruptcy is simple, that is, you can't live. If it can't survive, it means it is useless. ! When it broke out in the past, I thought it was because the face was not in place. At that time, thousands of dollars were going to do mask maintenance, and the frequency was basically once every three days, with a hair of 300 yuan. Miss Jie will continue to massage your face, apply various liquids, continue to lift your skin and massage various acupoints, (I don't know what acupoints) help me pick out acne and acne, and it will be over at once. Basically, every time I finish it, I am really refreshed, my complexion is much better, and my skin color is even. However, among them, I found that my sister could not pick out acne. She made my acne inflamed several times, but the acne swollen the next day. Once I thought I was careless, but not twice, because this person's business level is not enough. After I have done it for more than ten times, I am as busy as a bee because of my work! About half a month later, my face began to be red, swollen, peeling and stinging. I can't wipe anything. The more I rub it, the more it hurts. A week later, I couldn't bear it. I went to our people's hospital to see a dermatologist. The doctor said that my face protection barrier was seriously damaged and I couldn't wipe anything for the next three months! ! This is a bolt from the blue for me! Look ugly and uncomfortable! ! Fortunately, about two months later, my face healed. There have been no problems so far!

Now more and more beauty salons are opening and closing down. Why do beauty salons go to "death" step by step? The following 10 reasons cannot be explored:

First, the geographical location has not been chosen.

Can customers easily find your beauty salon? What's the flow of people nearby? How many competitors are there nearby? Beauty salons will soon close down if they don't even have the most basic geographical advantages.

Second, the service is not good.

Customers like to come to beauty salons. If the service of beauty salons is similar to that of other stores, why do customers come to your store next time? Therefore, if beauty salons want to retain customers, they must try to think that there are no services in other stores, and the services in the stores are many and good. Won't customers be moved?

Third, the technology is poor.

In order to befriend customers, beauticians in many stores try their best to chat with customers, but chatting is nothing. The key point is to use the chat time to be lazy, the technique is not in place, the intensity is not enough, and the customer's feelings are completely ignored. Customers may not explain it on the surface, but they can really feel whether you are attentive to service. Once the customer thinks that your technology is not in place, the possibility of re-entering the store is small. Never underestimate the IQ of customers!

Fourth, the price is unreasonable.

The unreasonable price here mainly refers to two aspects, 1 and high price. The price of beauty salon products is much higher than that of peers. 2. The price is low. Why is the price of the same product the same for everyone, but it is much lower in your store? This will inevitably make customers suspicious. Therefore, controlling reasonable prices is an important lesson for beauty salons.

Fifth, the environment is not good

The environment of beauty salons is not good, giving people a feeling of "unhygienic". Would you choose such a beauty salon?

Sixth, a bad reputation.

Before I went to the beauty salon, I heard all kinds of bad things about this store and blacklisted it before I started to contact it. Therefore, if you want to remember a good reputation, it is very important to do the above.

Seven. not sufficient

To put it bluntly, it means "no money". People with investment vision want to open a beauty salon. Of course, there are only two kinds of people in the world, one is the rich and the other is the poor. Beauty salons can operate without guests, and the boss must be rich, otherwise it is impossible for the store not to close down. If you have money, you can introduce new projects, recruit more professionals and advertise vigorously. Come again if you don't do well! Without money, you can only silently withdraw from the market and find another job.

Eight, no patience

Have no patience with customers. Most customers didn't close the deal until you recommended 10 times. Have you promoted/kloc-0 0 times? Did you give up after several unsuccessful sales calls? Have no patience with themselves, beauty salons want to make a lot of money quickly and get rich overnight, but they are crushed by naked reality.

Nine, no talent

It is not that there are no guests, but that there are no talents. Any system is based on talents. What's the use of beauty salons when there are more customers but no talents? It is normal for talents in the beauty industry to be difficult to recruit. If you really can't recruit people, try some recruitment websites. Professional recruitment may bring you the desired effect.

Ten, worship money

As soon as beauty salons earn money, they squander it instead of continuing to operate. Finally, the money was gone, and the customers were gone. Money is useless, and money worship will only make beauty salons heavily in debt.