MBA from Dongbei University of Finance and Economics, with 10 years' practical operation experience of domestic local brands, has published 80 articles in various financial, marketing and marketing newspapers (People's Daily, Market News, Manager's Daily, International Business Daily, China Enterprise News, Sales and Market, Advertising Spectacle, Win Weekly, Manager and Enterprise Research Magazine, etc.). ). In the mid-1990s, he served as a senior strategic consultant of Hainan Yangshengtang Pharmaceutical Co., Ltd. (Nongfu Spring), a number of corporate strategic consultants, and a columnist of many financial websites such as China Management Communication Network, Global Brand Network, China Contemporary Marketing Network, Shang Ya Online (Marketing), China Commercial Network and Asia CI Network.