1, the combination of corporate culture and production management

Many domestic food enterprises have their own production bases, but due to the low technical content of the food industry, the quality of personnel, especially the quality of front-line employees, is generally not high. Therefore, when implementing corporate culture, we must consider the employees' acceptance ability and execution ability, as well as the characteristics of production management, such as how to combine corporate culture with 5S management, how to connect with quality management, how to implement corporate culture concept to the smallest production unit team, and how to establish team culture.

In addition, one of the ultimate goals of culture is to change employees' behavior patterns and habits, which should be combined with daily behaviors such as production norms, etiquette and personal hygiene habits, and truly embodied as "culture is for teams and groups, and culture is for individuals".

2. The combination of corporate culture and brand communication

Brand communication is very important for food enterprises, and the core of brand communication is to spread the connotation of brand, that is, brand culture. Brand culture is closely related to corporate culture. What culture the enterprise advocates will be subtly reflected in the expressive force of the brand. Therefore, the combination of corporate culture and brand communication is very important and necessary.

Brand communication can add many cultural colors, such as LOGO design. The logo of food enterprises should not only give consumers appetite, but also show warmth, fashion and softness. In terms of color, we should choose green and orange to show health and fashion. Fonts should be flexible, preferably handwritten, giving people a comfortable feeling. In addition, in terms of communication language, website, terminal display and so on. , can be integrated with the content of corporate culture, so that consumers can always know what the enterprise advocates and supports, and what the brand connotation and proposition are. Only in this way can the intensity, depth and persistence of brand communication reach a higher level.

3. The combination of corporate culture and traditional culture

Traditional culture is a rich historical heritage handed down by our ancestors. It not only records the history of the emergence and evolution of the Chinese nation and China culture, but also permeates the blood of everyone in China as a way of thinking, values, codes of conduct and customs handed down from generation to generation, which restricts the behavior and way of thinking of China people today.

For the food industry, health culture is one of the treasures of traditional culture. Health culture has a long history, full of national wisdom and unique cultural space, showing a vibrant health culture atmosphere.

The cultural construction of food enterprises is a long and complicated process, but we must pay attention to the key cultural elements that affect food enterprises and the necessary three combinations in cultural implementation. At the same time, according to the development characteristics of the industry and the characteristics of its own products, we should find a corporate culture avenue that is most suitable for our own development.