City Tompu. Com suggests that before choosing a website, if you want to know your product positioning, who are the consumers?

When it comes to product positioning, it is to classify and position the product attributes you sell and anchor the consumer groups.

Such as duck neck, dessert, milk tea, fancy rice noodles, kebabs and other snacks, these products belong to leisure and young people.

Most of our consumer groups are young people, so the first choice for our shops should be shopping malls, snack streets, pedestrian streets and schools.

If it is a traditional restaurant or something, and the consumer groups are mostly stable residents or office workers around, then the location is suitable for residential shops or shops in the middle street of residential areas where residents are concentrated, close to commercial areas, blocks and office buildings.

The same city search network summed up three question marks: What to sell? To whom? Where are people?

Answer these three questions clearly and our location will be clear.

Second, the store analysis:

The same city soupu. com suggests that there are three things to observe when shopping:

(1) Observe the frequency of people passing through the store, that is, the flow of people. Catering is generally observed before meals, such as around noon 12 and around evening 18.

(2) Observe the industry differentiation of the shop next door or the whole street. If you do catering, we know that catering belongs to the industry of cluster operation. However, next door is engaged in hardware plumbing pipes, building materials and home furnishing. There are too many differences in the industry to open a restaurant; If there are fresh fruits next door, small and medium-sized supermarkets and leisure and entertainment industries can complement each other.

(3) Observe the traffic convenience:

1, the location of the intersection or the three-way intersection, the store faces the street on both sides, is the most ideal location. This kind of store improves the attention, and doors can be set on both sides to facilitate customers to enter. Is what we often say, Jinjiao silver edge of Jinjiao double-sided shop, which is a scarce resource. If you meet it, you can win it decisively!

2. The front of the store should be as far as possible towards the main flow direction of tourists, not towards the direction of passenger flow.

3. Among the shops facing the street in the pedestrian street (street lane) with shops on both sides, the prime location is the best. For example, in a row of shops with the same pattern and area, don't choose shops at both ends (except convenience stores) or shops in the middle. You should choose the second and third shops at both ends to the shop near one side in the middle.

4. The entrance is a two-way main road with more than four lanes, and there is an isolation belt in the middle. It is inconvenient to cross the road, more than 50 meters away from the intersection. The traffic is so fast that it is impossible to stop. If the sidewalk at the entrance is too wide (more than 5 meters) or too narrow (less than 2 meters), it will affect the customers of the restaurant and the transportation convenience is low. It is not recommended to choose. If there is a certain scale residential group or business circle behind the store, this defect can also be made up, and it is optional.

5. The entrance is two lanes or one lane in both directions, and there is no solid yellow line. There is no isolation belt in the middle, and the traffic is slow. Less than 30 meters away from the intersection, the sidewalk at the door is more than 3 meters. This is a good place with convenient transportation. Suggested choice.

6. Being close to the bus stop is a better choice. You can set up some fast and affordable snack bars for tourists who travel by bus.

7. Shopping malls and shops in elevators are not necessarily good. Customers come to shop, so they must go shopping. Therefore, it is recommended to choose a middle corner shop instead of a dead corner.

8. At the bottom of the community, if it is consumed by people in the community, choose the vicinity of the main entrance of people flow, and pay attention to the main entrance of people flow. The main entrance of the community is not necessarily the main entrance of people flow, so we must observe and distinguish it. If there are both consumers in the community and people in the street, then the above factors should be considered comprehensively.

9. Commercial street/pedestrian street, shops in the direction of people flow and central area are preferred, and the direction of people flow can be used to sell small commodities of department stores and snacks.

Location formula of search network in the same city

Jinjiao silver edge garbage waist, corner shop is not allowed.

The separation of overpass and driveway is to block money and passenger flow.

It is best to level the street in front of the store and reduce the number of high ladders in front of the store.

People flow is not equal to passenger flow, and Wang Jie is not equal to Wangpu.

Low rent, high transfer, bullets, can be operated, but investment is not easy.

High rent, low transfer, short-term business circle, risks, to be controlled.

Business circles cost a lot of money, and community stores need centers.

Yin and Yang Street should be distinguished, and the paving on the west side should be cautious.

Similar brands choke, and the business is too negative.

Special-shaped stores are carefully selected, and community stores are also nursing.

Among the surrounding commercial and residential forms, it is most suitable for customers to cross.

The reason why the store changed hands, past lives should be more real.

Avoid blocking the store door, and be careful when it is less than 2.5 meters.

Store property rights should be clear, and the signing confirmation should see the landlord.

Third, the store evaluation:

The most important point of catering location is to find the property management office first to find out whether this store can do catering, fire fighting, natural gas and water supply and drainage. Remember it's a property, not a landlord. What the landlord told you may be inaccurate. He is renting out the shop. Otherwise, the contract was signed, the rent was paid, and even the shop was renovated, only to find that the existing "hard injury" could not pass the fire protection or other qualifications (license, environmental protection, sanitation, etc. ), that would be troublesome and the loss would be great.

When we find a store, how do we evaluate whether the store is in line with our opening?

The same city search network suggests considering from the following four aspects.

(A) visibility of shops, a normal good shop should be visible from all directions, which is commonly known as Jinjiao. Therefore, we should pay attention to the barriers in front of the store, greening and other obstructions.

(2) You can get to a convenient and easy location by direct route. For example, your shop is on the side of the road, but there is an obstacle in front of it. You have to bypass the intersection 50 meters away. This is an obstacle.

Are there any obstacles? Do you need to turn around? Can I stop by? These are all factors to be considered. In non-direct stores, customers are easily intercepted by other stores on the way to find them.

(3) Availability, whether the property belongs to commercial use, and whether a business license can be obtained?

Some shops are rebuilt on the first floor of residential buildings and belong to residential buildings. Opening a shop in such a place is always related to the risk of the door. For example, restaurants must have the permission of the environmental protection department, hygiene license and so on. , there are particularly strict regulations. There must be a real estate license, which is the most basic guarantee. Especially the transfer of the second landlord, often a lot of pits.

When choosing the second landlord's shop, you must communicate with the landlord to confirm the contract and real estate license to prevent fraud.

If there is a residential building upstairs, be sure to call the industrial and commercial bureau and ask if you can apply for a catering business license where the store is located. In addition, the new shopping center must require a fire acceptance certificate to be legal. And whether there is a lease right and how long the lease period is.

(4) The basic conditions and specifications for restaurants must have water and electricity. Can the kitchen be equipped with smoke exhaust passages? Select the region according to the business format.

Fourth, the store type

Comparison of advantages and disadvantages of street shops, shopping malls and community shops

City Tompu. Com reminder: different types of shops have different advantages and disadvantages, and different business formats. You must find out!

(1) Street shops

Such as fork in the road, main road, auxiliary road.

Advantages: large traffic flow, large traffic flow.

Disadvantages: (1) The rental cost is relatively high; (2) The proportion of accurate customer base is low; (3) poor accessibility; (4) Visual presentation, such as the eye-catching degree of the door head, the placeability of the water mark of the landing poster, the hawking sound, etc., requires higher requirements.

(2) Shopping malls (shop-in-shop)

Such as wanda plaza, Vientiane City, Joy City and other commercial complexes, stores should be located on the first floor or 4-6 floors in this area.

Advantages: there are many people, mostly for food, clothing, shoes and bags, daily necessities and entertainment.

Disadvantages: (1) It can only be used as a large casual restaurant, and generally operates high-priced restaurants, but can't make cheap snacks; (2) The pressure of competition with dinner/leisure catering is great; (3) the rent is expensive or the operating point is too high, and the operating cost is high.

(3) Community stores

Around the community, around the vegetable market, etc.

Advantages: low operating costs, dense population in the region, accurate positioning of customer groups, and easier to cultivate repeat customers.

Disadvantages: (1) The target customers are mostly fixed people, and the sales volume does not increase much; (2) Home-cooked dishes, cheap snacks and special diets; (3) Strive to improve their own quality and service, enhance their competitiveness and attract repeat customers. Community businesses are dead if they can't attract repeat customers.

Verb (abbreviation of verb) business circle evaluation:

The location is the business circle, and the business circle determines your customers.

(1) If the store is selected in shopping malls, office buildings, pedestrian streets and other places, this kind of business circle has a large flow of people, strong purchasing power and high brand promotion, but it should be noted that its rental cost is high and there are too many products, so it is generally difficult to operate low-priced restaurants here.

(2) If the store is located in a place with a high density of permanent residents, such as the old city, a commercial residential area with a high occupancy rate, or near the vegetable market, the consumer groups in this business circle are relatively stable, and it is easy to accumulate repeat customers, with obvious consumption themes and moderate store rent. It should be noted that brand promotion is limited, and there are many brands in the same industry.

(3) The shops should be located near densely populated places, such as parks, government agencies, railway stations and bus stations. This kind of business circle has a large flow of people and a high degree of brand promotion, but it is noticed that there are few target customers and the customers are relatively unstable.

(d) Shops are located in places with convenient transportation, such as bus stops, the only way to the vegetable market and near universities and middle schools. This kind of business circle has a large flow of people, convenient product matching, relatively stable customers and strong purchasing power, but it has certain limitations in brand promotion.

City Tompu. Com reminds you of the precautions:

At present, many shops have residential buildings above them. At present, China's management of environmental protection is increasing. In addition, many cities will participate in the creation of national civilized cities, so this year will also have a great impact on catering certification. Therefore, if the store you choose has a residence on it, you must call the industrial and commercial bureau or go by yourself before signing the lease contract, and ask the industrial and commercial bureau to check whether you can apply for a catering business license. Many people have a misunderstanding, that is, seeing a restaurant opened next door, they mistakenly think that this place can be run, but it is not, because the policy is changing year after year, and others may have done it before. This is a historical issue. So I suggest you make a phone call or make a trip to make sure that you are signing a contract.

Matters needing attention in signing contracts with intransitive verbs;

(1) The property right is clear, and the property right of the house is clear. Can this store be rented normally?

(Is the property ownership clear? Are you mortgaged? Pledges and other matters)

(2) deposit, security deposit (as long as it is money, you must remember to leave a written receipt or contract)

Many people want to rent a shop after seeing it, but they just "want to rent" and have no final decision. They are just afraid that others will not rent it themselves. At this time, they will give the landlord some money in advance. This money is usually called a deposit.

So many people don't know that there is a big difference between deposit and deposit in law.

Deposit: whether to rent this store or not cannot be determined by 100%. The contract has not been signed yet, and it is still uncertain.

The deposit is the money paid for the reservation and a means of payment for the parties. It is only a unilateral act and does not have a clear guarantee nature. It is a certain amount of money paid before the conclusion or performance of the contract as a guarantee, which has certain legal effect.

If the lessee breaches the contract, he has no right to demand return. If the landlord breaches the contract and rents the shop to others instead of you, the tenant can ask the landlord to return it twice.

Deposit: confirmed, that is, the contract has been signed and is binding on both parties.

Deposit means that one party to a contract pays a certain amount to the other party in advance according to the contract to ensure the performance of the contract, and it exists as a guarantee of creditor's rights. In the contract, as long as the deposit clause is agreed, if one party breaches the contract, it will bear the loss equal to the deposit amount. In other words, if the party paying the deposit defaults, it loses the ownership of the deposit, and the deposit belongs to the party receiving the deposit. If the party who collects the deposit breaches the contract, it shall return the deposit twice. This method of ensuring the performance of the contract by way of deposit is called deposit penalty. In the sale of commercial housing, the penalty of deposit is also applicable.

City search network reminds: there is only one word difference between deposit and deposit, but the legal nature is very different. Deposit is not a standardized concept, which has the nature of advance payment in law and cannot guarantee creditor's rights. If the contract says "deposit", if one party breaches the contract, the deposit will only be used to offset the house payment, and the other party has no right to ask for double return, only the original amount can be obtained, but not double return.

(3) Whether it can be sublet or transferred.

Because most landlords (mostly shopping malls and commercial street landlords) will stipulate in the contract that the lease shall not be transferred before it expires. Therefore, when signing the contract, everyone must see clearly whether it can be transferred. Because it involves the future lessee's own interests.

City Tompu. Com reminder: entity investment is large and it is not easy to operate. Be sure to make it clear in the contract that it can be transferred/sublet.

(four) the increase and renewal of the lease term should be clear.

Many people may rent for three to five years when signing a rental contract, but the rent is paid once a year, and the rent increase in the second year and the third year is not clear.

Under normal circumstances, if your business is doing well in the first year, or the surrounding business district is started, the first thing for the landlord is to raise the rent. In order to avoid these problems in the future, everyone should make it clear when signing the contract for the first time that the rent will increase year by year.

The same city soupu network suggests that you clarify the following three questions:

1. During the lease period, the rent increase in the past three to five years should be clearly written, so don't bother.

2. The lease term of three to five years has arrived, and the issue of renewal and price increase is clearly written.

3. For various reasons (under what circumstances? If a large area of business is depressed, the overall business circle is depressed, and the epidemic situation is seriously affected, rent reduction can be negotiated.