Peninsula metropolis daily News: 12, 19 in the morning, according to media reports, Li Jiaqi was suspected to have overturned with goods, which triggered a hot discussion among netizens. As we all know, Li Jiaqi can be called the first brother of live webcast delivery. Who would have thought that a man could sell tens of millions of lipsticks a day? However, with the rise of the recent webcast boom, many anchors have frequently turned over goods recently. Prior to this, the well-known anchor Simba was counterfeited for selling bird's nest. Some consumers questioned that the bird's nest sold by Simba's apprentice was syrup, and then the Simba team announced the recall of all the sold bird's nests and made a claim, which cost about 60 million yuan. ?

During the Double Eleven live broadcast, the sales in Li Jiaqi also exceeded 1 hour by 1 100 million yuan, 12 pieces, and the number of people watching the live broadcast online reached 654.38+62 million. There was something wrong with the beauty equipment that arrived in the live broadcast, but the delegation of Li Jiaqi responded that we refused to accept the smear. According to the information provided by the merchants, we have conducted various qualification examinations on this product to ensure that it meets the relevant national regulations before conducting live broadcast promotion. The brand has issued a statement on this matter. Some online media took this opportunity to make false statements and deliberately discredit Li Jiaqi's team. We reserve the right to pursue legal responsibility according to law. ?

But now this beauty instrument with a sales volume of over 100 million has been found to be suspected of false propaganda. It claims to have "FDA technical certification", but in fact, the FDA only allowed this beauty instrument to go on the market, without giving him any certification, and it used this certification as a selling point before. Some netizens think that this kind of propaganda belongs to false propaganda. With the popularity of webcasting, there may be many such problems in the future, which depends on each of us to distinguish carefully. In addition, those who sell goods on the live webcast must be properly shut down. Problems not only damage your reputation, but also cause serious problems, and you may have to be investigated for legal responsibility.