Nongfu Spring mineral water 500ml: bottle height 400 mm, bottle mouth diameter 30 mm and bottle bottom diameter 68 mm.
Basic introduction
Nongfu Spring Co., Ltd. is a drinking water producer in Chinese mainland. Its predecessor, Zhejiang Qiandao Lake Yangshengtang Drinking Water Co., Ltd., was established in September 1996, located in Qiandao Lake, jiande city, Zhejiang Province.
In 2000, he was awarded the honorary title of "Partner of Chinese Olympic Committee" and the honorary title of "Enthusiastic Sponsor of Beijing 2008 Olympic Bid Committee". In September, 2003, Nongfu Spring natural water was rated as "China Famous Trademark" by AQSIQ. In 2002, the total output of natural water in Nongfu Spring reached 6 1 10,000 tons, ranking fourth among national beverage enterprises. The output value of Nongfu Spring is getting bigger and bigger, getting higher every year. In 2003, the company launched mixed juice drinks in the farmer's orchard, scream series functional drinks in 2004 and farmer's steam tea, a new concept tea beverage, in 2005.
Nongfu Spring adheres to the pure natural concept and never uses a drop of city tap water. Nongfu Spring currently has four major water source bases: Qiandao Lake in Zhejiang, Danjiangkou in Hubei, Lvwan Lake in Guangdong and Changbai Mountain in Jingyu County, Jilin Province. The first three are surface reservoir water sources, and the fourth is natural mineral water sources.
In the process of market development, it is very important for enterprises to develop products that are obviously different from their competitors, but at the same time, it is more important to widely publicize this difference and then let consumers agree.
The rise of Nongfu Spring can be said to originate from the advertisement that "Nongfu Spring is a little sweet". The voice of "Nongfu Spring is a little sweet" flew over Qian Shan and spread all over the country, and the brand awareness quickly started.
Product category
Production of bottled drinking water, vitamin water and black tea.
Its traditional products are mainly bottled mineral water, which is taken from the deep water of Qiandao Lake. In 2003, the mixed juice beverage of "Farmer Orchard" brand was introduced. Other products include scream, farmer's tea, farmer's soda and water-soluble C 100.
Cultural concept
(1) Environmental protection concept-Nongfu Spring never uses city tap water, and every drop of Nongfu Spring has its source. Nongfu Spring believes that only a good natural water source can produce high-quality bottled drinking water. Drinking water containing natural mineral elements is the most suitable for human needs, which is unmatched by any artificial water at present.
(2) the natural concept-adhere to water plants, water production. Every bottle of Nongfu Spring is clearly marked with water source to ensure consumers' right to know. Nongfu Spring insists on establishing a production base in the deep forest far away from the city, and the whole production process is completed in the water source. Every bottle of Nongfu Spring you drink has gone through a long transportation route and comes from nature. At present, Nongfu Spring has four high-quality natural drinking water sources-Qiandao Lake in Zhejiang, Changbai Mountain in Jilin, Danjiangkou in Hubei and Lvwan Lake in Guangdong. Advertising slogan: "We don't produce water, we are just porters of nature."
(3) Health concept-Nongfu Spring only produces natural weak alkaline healthy drinking water, and resolutely opposes adding any artificial minerals to the water. The World Health Organization's drinking water quality guide shows that no matter whether the diet is rich or not, the human body must take a certain proportion of minerals and trace elements from drinking water. Therefore, Nongfu Spring believes that drinking water should contain comprehensive, balanced and natural mineral elements needed by human body, and opposes adding any artificial minerals to water.