Mid-Autumn Festival Promotion Plan 1 1. Activity Background:
Dragon Boat Festival is a traditional festival in China. In order to give back to the strong support of new and old customers; Our store specially holds large-scale promotion activities for medicines and health products.
Second, the purpose of the activity:
1, through the promotion of pharmacies, strengthen management and training, focus on key pharmacies, and start the terminal work of building "100-box stores" and "10,000-yuan stores" within a time limit.
2. Fully digest the existing inventory of health care products; Improve the sales of the two major health care products in the store. (Strive to complete the monthly sales in 3 days, with Tomson Bianjian 6000 yuan and Kangqi Baiyi 6000 yuan)
3. Improve corporate awareness, maintain old customers and develop new customers; Improve sales performance.
Second, the activity time:
1. Release date: June 7 -8.
2. Activity time: June 8-June 1 1. (4 days)
Four. Location:
Zhuzhou Tongjian Drugstore Flagship Store. (diagonally opposite the Central Hospital)
Verb (abbreviation of verb) main products:
Kangqibai series, Tomson Bianjian series, revised pharmaceutical series.
Activity of intransitive verbs:
1, large-scale buying and giving activities of health care products series.
2. Non-special commodity purchase and giving activities.
3. Special offers are purchased in a limited time.
4. Give gifts for free.
5, special outpatient customer gift distribution.
Seven. Activity mode:
1. The top 30 customers who enter the store every day can receive a beautiful gift for free.
2. Promotion of health care products, where you buy health care products, 200 yuan will give you a cash coupon of 100 yuan, plus a bottle of health care products, which is only for the sale of expensive health care products.
3. Anyone who buys 3 boxes of Kangqi Baiyi Propolis will be given 1 box +65438 blood glucose meter +0 sets +65438 blood glucose test paper +0 boxes.
4. Anyone who buys 2 bottles of Tomson Bejian Propolis as a gift 1 blood glucose meter+1 box of blood glucose test paper +2 bottles of Bejian as a gift.
5. Anyone who buys Kangqi Baiyi and Tomson Bianjian deep-sea fish oil (200 capsules) and soybean lecithin (200 capsules) will be given an electronic sphygmomanometer.
6. Anyone who buys 68 yuan Revision Pharmaceutical series drugs will be given free of charge (see the poster in the store for details).
7. Remarks: Items 3, 4 and 5 above do not participate in cash gift of health care products; Health products purchased by cash coupons do not participate in 3, 4 and 5 gifts.
Eight, during the event.
Where shops are full of consumption:
1. Send 1 package of washing powder or a bottle of detergent (small) to 38 yuan.
2. Send a large bag of noodles to 58 yuan.
3. Send a bucket of detergent to 88 yuan.
4, full 128 yuan to send paper towels.
5, over 228 yuan to send a pack of 5Kg meters.
Send 5L oil to a barrel above 6.368.
Special offer:
1, Super Tremella 30.8 yuan/kg
2. Lotus seeds 15 yuan/kg
3, Lycium barbarum 22.5 yuan/kg
4. Astragalus 30 yuan/kg
5, coix seed 8 yuan/kg 6, lily 32.5 yuan/kg.
Special price of western medicine:
1, Guhan health essence 19.8
2. Angong Niuhuang Pill is 399 yuan/pill.
3, betaloc 2.5 yuan/box
Mid-Autumn Festival Promotion Plan 21. Activity Background:
With the arrival of the Mid-Autumn Festival, a traditional festival of the Chinese nation, many merchants have aimed at the business opportunities of the Mid-Autumn Festival and made enough articles around the Mid-Autumn Festival gifts such as moon cakes. Based on Daoxiang Village, a leading pastry enterprise, seize the favorable opportunity of Mid-Autumn Festival, strive to realize the development of new forms of brand moon cake promotion, and formulate the promotion plan and design.
Second, the promotion objectives:
1, the consumption of Mid-Autumn moon cakes will drive the sales of stores, and the sales of moon cakes will be activated by the image of stores. Reunion month, reunion feeling, "Xiang Tao Village Moon Cake" sent home.
2. Infect customers and enhance corporate image through the good words and deeds of Mid-Autumn Festival ambassadors when giving gifts.
3. Provide convenience for customers and attract more customers.
4. Communicate feelings for customers.
Based on this activity, it can be extended to other festivals, such as Christmas or New Year's Day.
6. Increase the competitive means of enterprises and make differentiation.
Third, the analysis of commodity promotion environment:
(A) Macro-market factors have a great influence on enterprises, and these factors are beyond the control of enterprises. Only by studying the macro-environment and its changes and looking for favorable opportunities can enterprises occupy the market and obtain greater economic benefits.
Macro-environmental factors mainly include:
1, demographic factors: Mid-Autumn Festival, family reunion, more concentrated consumers, conducive to commodity promotion.
2. Economic factors: During the financial crisis, it will stimulate domestic demand and consumption.
3. Social and natural factors: Chinese people attach great importance to this traditional festival, and under the impetus of cultural atmosphere, a consumption storm has also been set off.
(2) "Customer is God". Only when the products we promote meet the needs of consumers and win their trust can we have a family reunion in the Mid-Autumn Festival, and "Xiang Tao Village Moon Cake" will bring you happiness.
1, consumer behavior and psychology: I miss my family more during the Mid-Autumn Festival; Mid-Autumn Festival family reunion. In the Mid-Autumn Festival, giving gifts, visiting relatives and friends and other consumer behaviors, consumers have their own psychology in the process of consumption, so it is necessary to grasp consumers' psychology and promote sales reasonably.
2. Service level required by consumers: In the relatively fierce competition in the Mid-Autumn Moon Cake market, consumers are pursuing high quality and low price, and Daoxiang Village Moon Cake Time-honored brand has many market advantages. Meet the demand and improve the service level.
3. Analysis of consumers' purchasing power: consumers pursue products that can meet their greatest needs and are inexpensive. Our promotion is based on low price and high quality, which really brings benefits to customers and adapts to their purchasing power.
4. Analysis of consumers' consumption environment: Among many moon cake promotion activities, consumers have a lot of choices. We will improve the promotion environment to the maximum extent and improve the service quality in the promotion process, which is a real win-win situation for consumers.
(3) Modern society is a competitive society, and the competition for "Mid-Autumn Moon Cake" will be more intense. Only by beating our competitors, can we make our "Xiang Tao country moon cakes" sell more and make more profits.
1. Competitor's strategy: In the same period, various methods such as mall promotion and supermarket promotion were adopted to promote sales, and they were combined with other products to promote sales.
2. Competitor's goal: to further expand the brand effect and improve the sales profit.
3. Advantages and disadvantages of competitors: the advantage is a wide range of expansion; The disadvantages are single means, high cost and inconvenient transportation.
4. Competitor's coping mode: There is a complete service organization, and all departments cooperate effectively, which can meet consumers' needs in time and accept consumers' feedback.
(4) Analysis of internal environment.
1, resources: can contact manufacturers in time, and will not cause commodity accumulation or shortage.
2. Competitiveness: high quality and low price: convenient transportation: strong teamwork ability and diversified service means.
3. Logistics input and output: convenient transportation and basically "zero inventory".
4. Production and operation: assembly line, quality assurance and efficient production.
Fourth, advertising analysis:
1, advertising goal: to realize real and extensive promotion activities through large-scale advertising activities.
2. Advertising fee: 1000 yuan.
3. Advertising information: promote brands, enhance influence, expand sales channels and increase sales.
4. Advertising media: newspapers and leaflets.
5. Evaluation of advertising effect: to achieve the purpose of promotion during the festival and establish the brand awareness of Daoxiang Village in the hearts of consumers; Further promote the corporate culture of Daoxiang Village's time-honored brand!
Verb (short for verb) activity:
1. Time: * month * day-the day before Mid-Autumn Festival.
2. Location: Activities are limited to Hui * * city.
3. Activity preparation:
1) Arrange a certain number of transport vehicles and "Mid-Autumn Festival Ambassadors".
2) Drivers must be familiar with urban driving routes, and it is required to reduce time consumption as much as possible and improve transportation efficiency.
3) Educate "Mid-Autumn Festival Ambassadors" in words and actions, and learn how to deal with problems.
4) Appropriately increase the price of moon cakes to maximize the overall profit.
5) Contact the card dealer to buy a certain number of exquisite cards, preferably cards that can be classified according to different recipients, such as lover cards, relatives cards and friends cards.
4. Activity promotion: Post posters in the shopping mall about one week before the activity is implemented, or strengthen the publicity breadth through newspapers, radio and other channels. But it can only be implemented after a certain cost accounting. Publicity should be concise and easy to understand, and special circumstances need to be explained.
Six, matters needing attention:
1. Customers should package gifts according to their own requirements, and ask and register the detailed address and the best delivery time. It is best to ask customers to provide their own contact numbers and the contact numbers of the recipients, so as to get in touch under special circumstances when giving gifts.
2. The words and deeds of the Mid-Autumn Festival Ambassador represent the honor of the shopping mall. To be an "ambassador" of YEATION, we should have a good image and language affinity, and educate the "ambassador" about possible problems.
In order to avoid some problems, the delivery of this activity can only be limited to Mid-Autumn Festival gifts, not involving cash. Gift packaging must be inspected, and there can be no cash.
4. Due to the possibility of customers refusing to accept, it should be explained in the event promotion that the mall contacted the original gift and returned it to the customer.
5. In case of rejection or customer's absence, the "ambassador" must contact the person in charge of the mall as soon as possible to inform the situation, and then proceed to the next task, and the relevant personnel of the mall will contact the customer or the recipient for inquiry and solution.
6. Gifts must be products purchased in shopping malls, and buyers must leave their real contact numbers and names. If it is impossible to return the goods due to the wrong number, the mall has the right to dispose of the goods after 7 days, which should be explained in the publicity or activities.
7. The words written by yourself in the card are the most sincere wishes of the customer to the recipient and the frank expression of feelings. Therefore, when choosing a card, we must pay attention to its exquisite appearance and the text connotation inside. If the price of moon cakes is adjusted, you can also change the card into a desk calendar. Of course, there must be an introduction of the shopping mall. This is propaganda.
Mid-Autumn Festival Promotion Scheme 3 The hotel launched this Mid-Autumn Festival promotion, aiming to promote the Super 8 hotel brand through the atmosphere of Mid-Autumn Festival, improve the hotel's popularity and lay the foundation for its post-holiday popularity.
I. Website layout
Mid-Autumn Festival is a traditional festival for China people. Don't be different in layout, it's really popular. It should be mainly festive and red, and red lanterns should be hung in the hall and at the door. It can also be reflected in the festive atmosphere of Super 8 Hotel and National Day, hotel bars; Take a bath and make a photo of the Mid-Autumn Festival pattern, which can better render the characteristics of the Mid-Autumn Festival.
Second, the activity time
September 8-65438+1October 8.
Third, the theme of the event
Mid-Autumn Festival family reunion; Longteng Hu Yue welcomes the celebration.
Four. Activity content
Activity 1: Welcome Mid-Autumn Festival; Store celebration; With the coming of the National Day, anyone who makes a reservation through the reservation hotline xxxxx of Super 8 China Headquarters can enjoy staying in 10 and get a 1. (Activity room rate is equivalent to 125 yuan/room, and members are equivalent to 135 yuan/room).
Activity 2: Mid-Autumn Festival-Celebration. You can enjoy member moon cakes and exquisite gifts when staying at Super 8 Hotel on the same day. (Super 8-cup napkin box)
Activity 3: VIPs staying at Super 8 Hotel from 8: 00 pm to 9: 00 pm on the anniversary day will be given 38 yuan membership cards for free; Tissue box 1 box.
Activity 4: All guests staying on the day of the activity are required to show valid certificates (ID cards; Driving license; Military officer's card; Student ID card; Bank card; If the last number is 15 (Mid-Autumn Festival) and 8 (Celebration Night), you can enjoy:
1, giving away the membership card; You can enjoy the membership price.
2.8 yuan, guest room or bathroom will be deducted immediately 15 yuan.
3. Give beautiful gifts.
4. Happy lottery; I'm lucky to turn myself. (This turntable is placed in the bath hall)
(1) Grand Prize; (2) the first prize; (3) second prize; (4) the third prize; (5) Participation Award.
The above four options are 1.
Activity 5: Aegean Sea Bath: A single foot bath. The delivered items can only be used next time.
Verb (abbreviation of verb) activity requirement
1. All staff should study hard and be familiar with the activities.
2. The above activities can be carried out through city media; Published by Tengzhou Daily; Thereby improve that popularity of the hotel.