First, look for a lot of cooperation.
Tea dealers can not only conduct publicity and planning online and offline, but also conduct publicity and planning online. Some large-scale tea enterprises will apply for WeChat official account, and promote and plan tea products in WeChat official account. According to the official account of WeChat WeChat, tea dealers not only publicize the information content of planned products, but also attract a large number of dealers to join.
In addition to operating WeChat official account separately, tea enterprises can also seek cooperation with WeChat official account V. The total number of fans of this WeChat official account is very high, and the daily reading is also very high. Promoting and planning tea products on this official WeChat account has attracted the attention of a large number of fans. Although there is no accurate marketing promotion under this tea sales channel, it can often help dealers find the attention of a large number of fans, thus turning fans into their own consumers.
Second, create hot goods.
Now some explosive products are being released in various fields, and tea is not included. Tea dealers can also release some explosive tea products. For example, in the early days, we used the potential to do propaganda planning on the Internet, such as cooperating with the local Weibo Grand V and publishing a prize-winning quiz on Weibo, which attracted a lot of fans' attention. In order to achieve stronger marketing promotion effect, tea dealers develop and design micro-distribution malls, and publish various prize-winning quizzes in the micro-distribution malls. Distributors distribute mall system according to sharing, which attracts the attention of a large number of WeChat customers.
Third, set up a reward system.
The main target customers of tea dealers are people who like tea, and they must attract the attention of such consumers. After distributing all kinds of tea products released in mall system, it is necessary to establish an effective reward system. After purchasing goods, consumers help dealers to carry out publicity planning, for example, to help dealers explore a large number of potential customers by sharing and sharing.
According to Laoyou, this method attracts a large number of new customers to join, transforming old customers into other dealers at the next level. Each distribution company can develop its own subordinate distributors and get a part of the commission on the goods sold, so this distributor will continue to expand the tea sales channels in order to get a lot of commission.