Reference for the plan of supermarket celebration activities 1.

I. Theme: Warmly celebrate the 7th anniversary of the establishment of * * Supermarket.

Two. Activity time: March 5, 20XX-April 20xx 1

Third, the purpose of the activity:

1. Taking the seventh anniversary of the Four Clean-ups as an opportunity, through planning a series of activities, further publicize the overall image of the enterprise, its popularity and reputation among customers and suppliers;

2. Take March 8th Women's Day, 3. 15 Consumer Rights Day and the seventh anniversary of the company as an opportunity to stimulate consumer groups, attract target consumer groups and potential consumer groups, and maximize sales;

3. By planning a series of activities, deepen mutual understanding and emotional exchange between xx Super Plaza and consumers;

4. Expand the visibility of enterprises and further establish the social image of "caring for community residents and building a warm home together". ?

Four. Target audience: customers, employees and suppliers

Verb (abbreviation of verb) activity slogan:

First, targeted advertising language:

1. Warmly celebrate the 7th anniversary of Shenzhen * * Company!

2. Warmly celebrate the 7th anniversary of the establishment of * * Supermarket!

3, * * SiQingLe in the "seven"

4, sincere company for seven years, sincere service forever!

5, service * * We will work harder!

6. Celebrate the seventh anniversary with a sincere gift.

7. Give you a gift for the seventh anniversary of holding hands.

8.* * Supermarket wishes all female friends a happy holiday! (Celebrating Women's Day on March 8)

9. National Action for Caring for Women (Celebrating Women's Day on March 8th)

10, xx "3.15" every day (consumer rights day)

B, the company's common image advertising language:

1, love is sincere family and even relatives.

2. Quality, service and value for money!

3. Caring for community residents and building a warm home. XX quality service project in xx years

Activities and initiatives of intransitive verbs:

1, store layout:

A. Off-site layout:

1) Large-scale and huge: each branch is made according to the actual size of the property, and the content is the information of this theme promotion activity;

2) Small banner: the content is congratulations from well-known enterprises; For example, PepsiCo wishes the seventh anniversary of the establishment of the company. (Please ask the purchasing department to send the supplier list to the marketing department in advance)

3) Ink painting: mainly announce all the contents of this theme promotion activity, convey the activity information and attract customers;

4) Window glass: Rationalize the window glass to increase the festive atmosphere of the company's seventh anniversary.

B, site layout:

1) flag paper: design and make a flag paper with the theme of the company's seventh anniversary to set off the atmosphere of the store and beautify the shopping environment;

2) Celebration banner: The banner of "Celebrating the Seventh Anniversary of the Establishment of * * Company" is hung in the middle of the gate;

3) cashier and entrance: making corresponding corporate image propaganda language and various theme activities;

4) Hand-made flag paper: in the conspicuous area of the store, hand-made flag paper with various promotional contents is made;

5) Lantern (pulling flowers): set off the atmosphere;

6) According to the actual situation of the store, design and make a series of advertising billboards to beautify the store and transmit information.

2. Media promotion:

1) Poster Stage 3:

The first issue: "March 8th" Women's Day: 2p (February 27th-March 8th);

The second issue: the seventh anniversary of the company: (March 5-March 18) 8p90 items.

The third issue: the seventh anniversary of the company: (March1September-April 1) 8p90 items.

Mainly in the form of special offers and gifts;

2) Live broadcast: rolling corporate culture, introducing special information and promotional activities, stimulating customers' attention and enthusiasm for participation, influencing customers' buying behavior and increasing sales;

3) Personnel advertising: All personnel must fully understand the promotional activities carried out this time and do a good job in explaining the activities of each customer;

4) TV and newspaper advertisements:

3. Promotion activities:

Whenever spring is warm in bloom, we will celebrate the anniversary of our company, and we have passed the seventh anniversary in the big waves. Looking back, we have always taken "quality, service and value for money" as our business philosophy, which has satisfied every customer and won unanimous approval from all customers. Looking ahead, we always believe that we will think more and do better for you. To thank you for your * *.

Shopping mall celebration activity planning book template 2

At present, there are three shopping plazas in xx: xx Group, xxx Supermarket and xxx. Among them, xxx supermarket is a localized supermarket in xx, which plays an irreplaceable role in the minds of xx people. Gaishengxiang Supermarket and xxxx are both in downtown areas, with a large flow of people and stronger popularity than xx. Therefore, we can take the second anniversary celebration of xx Group as an opportunity to show the image of xx Group to consumers in the city, enhance its reputation, and then expand its market share and conduct large-scale public relations activities.

At present, the competition in Shang Chao is mainly reflected in the price competition, but the customers attracted by low prices often have extremely low "value" and are easily taken away by competitors in the same way. Therefore, this second anniversary celebration should avoid becoming a low-priced promotion.

Activity purpose

1. Celebrate the 22nd anniversary of xx Group.

2. Enhance the reputation of xx Group and expand its market share; Cultivate a group of loyal customers.

Activity analysis

Shang Chao management pursues gathering popularity and consumer loyalty to Shang Chao. So this activity should be consumer-centered. Shang Chao can hardly survive without the support of consumers. Consumers always want to "spend the least money to buy the best goods", so they can take "return" as the theme of this activity, so as to gather the popularity of supermarkets and enhance their affinity.

We can take "feedback" as the main line of this activity, communicate with consumers through various channels and media during the whole activity, and take the opportunity to cultivate a group of loyal customers. It is supplemented by activities such as rewarding outstanding teachers in No.1 Middle School on August 23 (time to be determined), rewarding drug addicts on September 7 (time to be determined), and shopping lottery.

activity theme

Xx2 anniversary, unlimited returns.

Verb (abbreviation of verb) activity content

1, "XX2nd Anniversary, Same Birthday" activity

Every child born on August 28th, xx will receive a generous gift from XX Group, and the child will be awarded the title of "Honorary Customer" for life.

2. Reward outstanding teachers for "xx2 anniversary, unlimited returns"

At present, the major media in xx have made a lot of reports on outstanding students in the college entrance examination, but neglected the attention to outstanding teachers. But for shopping malls, teachers' consumption level may be much higher than that of students, and teachers have a good reputation and strong communication.

Xx Group is close to No.1 Middle School, the best middle school in xx. Therefore, choosing the excellent college entrance examination teacher in xx No.1 Middle School as the reward object will enhance the image of xx, and at the same time, the teacher's communication power will bring more consumers.

All outstanding teachers 10 selected from the teachers of the college entrance examination in xx No.1 Middle School were given shopping vouchers from 500 yuan, and 10 teachers were awarded the title of "honorary customers". On August 23rd, a "Return Ceremony" was held at the site of xx Group. At that time, major media will be invited to report on the spot, which can be used for the second anniversary celebration.

3. "XX2 Anniversary Celebration, Unlimited Return" Lucky Draw

August1August-September 7: Consumers who have shopped in 30 yuan and above with their membership cards will get the chance of "lucky draw"; Ordinary consumers can get the same opportunities when they shop all over 50 yuan. Consumers only need to hold the receipt of the mall to draw a lottery at the designated place of the mall.

Award setting:

First prize (1 person): a prize worth about 1000 yuan.

Second prize (2 persons): a prize worth about 500 yuan/person.

Third prize (5 people): a prize worth about 100 yuan/person.

Fourth prize (10 person): a prize worth about 50 yuan/person.

Fifth prize (20 persons): a prize worth about 10 yuan/person.

4. The second anniversary of August 28th.

1) The celebration itself does not attract consumers to shop. What attracts consumers is their feelings about supermarkets and the various "benefits" provided by activities to consumers. Therefore, the celebration activities are simple and simple, and there is no need for extravagance and waste.

2) Activity content: Select some suppliers to hold promotional activities of appropriate scale in front of the store on the anniversary day.

3) Site layout

A. Hang multiple banners across the street on the main street of xx.

B. Activity site: the theme of the site is huge, such as balloon lift-off, hanging range, publicity display board, wall hanging range, pop, etc. (abbreviated text).

5. "XX2 Anniversary, Reward Drug Addicts" activity

1), the activity of "Celebrating the 22nd anniversary of xx and giving back to drugstores" can be jointly carried out with xx newspaper (xx Radio and Television News) for the prize-winning essay-writing activity of "The First XX Cup Medicine Expo and My Story". The activities are as follows: from now until September 1, send your thoughts and interesting stories to xx newspaper, and we will report the excellent works to xx newspaper.

2) On September 7th, the winners of the "First xx Cup Me and Medicine Expo" were announced on the spot in xx, and the winners were invited to present prizes on the spot. Celebrities from xx were invited as the awarding guests, and all major media in xx will report on the spot.

Award setting:

First prize (1 person): a prize worth about 500 yuan.

Second prize (2 persons): a prize worth about 200 yuan/person.

Third prize (5 people): a prize worth about 100 yuan/person.

Participation Award (not limited): a prize worth about 10 yuan/person.

Media publicity

In order to make the activity form a greater momentum, the activity should adopt various means of communication (newspapers, television, leaflets, pop, etc.). ) to integrate communication. The celebration ceremony will be held one week before the celebration. The main strategies are as follows:

1, newspaper advertisement

Jointly launch "The Story of the First xx Cup Medicine Expo" with xx newspaper (xx Radio and Television News) for newspaper publicity.

Notify and publicize the 2nd anniversary celebration and other activities in newspapers, mainly including the time and content of the activities.

Soft article: Introduce the development road and achievements of xx Group, improve the supply channels of super-value goods for consumers, and bring advanced management mode of pleasant shopping environment for consumers.

2. TV advertising

Promote the time and content of the event in the form of wandering subtitles.

Make a 1 minute promo a few days before and after the anniversary: introduce xx Group's exhibition road, achievements, value-added goods brought to consumers by perfect supply channels, and pleasant shopping environment brought to consumers by advanced management mode.

3. Leaflet publicity

Mainly to print exquisite leaflets about the time and content of celebration activities; Introduce the road of xx group exhibition; The list of Shang Chao special discount commodities was distributed on a large scale in xx city.

cost budgeting

Shopping Center Celebration Plan Example 3

I. Theme: Qing Hong Guang? Louvre 1 anniversary celebration

Subtitle:

Two. Time: 65438+February 8th.

Three. Activity goal: the daily marketing amount reaches 6.5438+0.5 million.

Four. Activities:

"1" spreads happiness and dignity: you can get a colorful children's furniture series bed (model to be determined) by buying any set of distinguished furniture on the day of the event.

2 "Glittering with gold, celebrities follow: On the day of the event, all customers who buy furniture in the Louvre will give the Louvre a special" red mascot ",which is golden and will always accompany celebrities.

3 "Romantic and wonderful Louvre: We specially arranged a wedding in the lobby for the friends who got married on the day of the Louvre celebration. With the infusion of fine wine, I wish you and your family happiness and everlasting happiness.

4 "Extraordinary Art, Lucky Life: Most works of art in the Louvre are sold at a room price. Customers whose purchase amount exceeds111yuan (30% deposit) can also participate in the "boutique search action". As long as they find the specified jewelry within the specified time, they will have the opportunity to buy this artwork at a red envelope price. (Each person is limited to one piece at most) Red envelopes can be packaged at will as a token of the anniversary.

5 "Celebration anniversary, surprise price to meet guests and friends: On the day of the event, all furniture was sold at a surprise price, and each person was limited to one set of the same furniture. I am very happy and popular.

6 "Jazz bands exchange greetings: On the day of the event, the band wearing European tuxedos will present a wonderful () welcome to the distinguished guests.

7 "anniversary, small gifts to send love: on the day of the event, old customers send beautiful desk calendars. Home delivery.

8 "Golden Rooster Lays Eggs, Xingyun 100%: Full-time customers have more opportunities to participate in the activity of" Golden Rooster Lays Eggs ". 188,288,388,588,888 yuan red envelopes are waiting for you.

V. Decoration of shopping malls

1 Banners and ribbons are hung at the door.

2 "The main entrance comes in, and there is a flower ceiling at the top of the lobby.

3) Campaign propaganda and floor special price cards are hung at the corner of stairs.

4. Place an eye-catching special card in front of the special offer.

Cost budget of intransitive verbs

1 "colorful children's order fee is 500X5=2500 yuan (equal to discount).

2 "Red mascot 20X200=4000 yuan.

3 "Appraisal of artworks: 10000 yuan X50%=5000 yuan.

4 "jazz band 4X600=2400 yuan.

5. Advertising fee: daily newspaper 3X7500=22500 yuan, evening newspaper 2X3500=7000 yuan, printing fee 1000 yuan.

6. Food cake fee: red wine 10 bottle, 7-layer cake, cupcakes 1.500 yuan.

7 "The desk calendar in the lobby is about 2000 yuan 100 copies 1 000 yuan.

8 "Golden Rooster Egg Gift 436 12 yuan X35%= 15260 Yuan.

Estimated ***64 160 yuan

Seven. Personnel arrangement:

The clerk received six people at the door, each with a ribbon.

Printed matter distribution: 2 persons, marketing personnel.

Shopping mall owner: overall personnel arrangement

Lobby Manager 1 Customer

1 The store manager is responsible for the training and arrangement of shop assistants.

Shopping mall security: on-site maintenance

Eight. attachment

The content and rules of "golden rooster lays eggs"

1 "All customers who pay in full for shopping have the opportunity to hold big golden eggs.

Every customer has only one chance, no matter how many.

3 "Lucky prize is divided into: red envelope 188 yuan 288 yuan 388 yuan 588 yuan 888 yuan.

4 "golden eggs are hung on high places, and customers hold them to increase interest.

The law of "artistic life"

1 "Only 0 yuan customers who have reached11kloc-0/65438+can participate, and pay a deposit of 30% in advance.

2) The customer randomly draws a red envelope and finds out the ornaments inside. Give priority to voluntariness

3. Customers have 30 minutes to search after shopping, and overtime is invalid.

4. After the search, the customer took the jewelry and added it to the reception desk. The price was determined by the customer and handed it to the reception desk in the form of a red envelope to congratulate the Louvre on its anniversary.