First, why are the participants in health marketing activities mostly elderly people? I believe everyone has seen many old people carrying small benches to a certain place for meetings, or to get some free medicines or commodities. Under the persuasion of their families, many elderly people will still take part in such activities without hesitation. This kind of activity usually takes place in some squares or markets, especially in rural areas. These health marketing activities are often blatant, but in cities, we usually choose some residential areas and homes to attract the elderly to such places free of charge through various leaflets and other publicity means in the early stage. Many elderly people take part in this kind of healthy marketing activities because they often have plenty of time and are greedy for petty gain. In addition, many health marketing activities are aimed at these elderly people, so we can see that most of them participate in these health marketing activities, and young people basically don't believe in such activities.
Second, are the elderly gullible? Under normal circumstances, the elderly have no resistance to these health marketing activities, especially around them. If one or two old people go to participate, then these old people who are usually together will follow to participate in such activities. Once you enter the trap of these marketers, it is difficult to get out easily. If they often don't buy things, the organizers of these health marketing activities won't let these old people leave the scene. Moreover, the elderly often have pensions, so there is nothing to worry about when buying these health care products. In addition, many people will buy on the spot, so it is easy to be deceived. In addition, the elderly themselves have no awareness of some fraudulent means. The old man has some diseases and wants to cure himself. Therefore, it is only a matter of time before they buy these products in the marketing activities of health care products.
Third, how to prevent the elderly from being deceived? To prevent the elderly from being deceived in this kind of health marketing activities, on the one hand, we must rely on family members to remind and explain the elderly in this respect, because young people often can see through this kind of health marketing activities at a glance, and they often know what is fishy in this kind of health marketing activities, so we must remind the elderly not to be deceived at this time, on the other hand, we must rely on the supervision and management of relevant departments. It is the most fundamental way to give these people who organize health marketing activities a chance to deceive these elderly talents. The elderly themselves should become more rational, and don't go with the flow and listen to the false propaganda of others.