1. Getting through the live broadcast of Tik Tok and volcano is directly equivalent to integrating users of the two platforms.

2. Accurate news, Tik Tok live broadcast plate has dug a senior official from a platform to reorganize Tik Tok live broadcast plate.

3.n policy support, various live broadcast support activities followed, from stars to businesses.

4.Tik Tok broadcasts e-commerce arrival, Zhongge broadcasts wheat delivery, and delivers 55,000 orders in 10 minute.

5. The latest policy support: "Million Wheat, Tik Tok Anchor Support Plan".

As long as you have more than 10,000 fans, you can participate in official activities. The official will also screen some seed players and directly settle in the MCN official to give additional traffic support.

3. 16-4. 19, the registration activity of Wanfen account was completed for the first time, and the broadcast time was more than 30 minutes. The official will send 300-500 live fights+rewards!

3.23-4. 19, a single live broadcast for more than one week 1 hour, you can get an incremental exposure of a random video next week, and the live broadcast room will be more popular next week! Exposure value 5W-8W, accurate flow support!

3.30-4.5, users of seed live broadcast have the opportunity to get the right of mysterious guest Lian Mai! The official arrangement is to connect with you and help your live broadcast room!

4.6-4. 19, as long as it is broadcast during this period, you will have the opportunity to get the "portal" special effect officially presented by Tik Tok and experience the pleasure of hundreds of users pouring into your live room!

If you are indifferent, whether the environment is good or not has nothing to do with you. In the past two months, several investors in the short video field and I have been pondering over two things.

One is how to do live broadcast in Tik Tok, and the other is how to do live broadcast training in Tik Tok.

Summarized some dry goods, which are also the main core contents, as follows:

1. Which is better, video or live broadcast?

Second, the three hot factors in Tik Tok live broadcast room.

Iii. Tik Tok live demonstration with goods: unmanned live broadcast (broadcast), accurate live broadcast with goods, and live broadcast with goods in taobao guest.

1. Which is better, video or live broadcast?

Many people have done a video shake, that is, hang a small yellow car after releasing the video, which may have some doubts about the effect of the live broadcast, and even look awkward.

Simply put, video delivery means that users place orders through short videos of 15S~60S, and live delivery means that users place orders through live broadcasts of 1 min ~3 hours.

Analyze which effect is better and more suitable for your own field from three points: traffic, product selection and gameplay.

1. Functions of vibrato audio and video transmission:

0 1) From the traffic point of view, the effect of video delivery depends on how many videos you play, which is related to your account weight and content recommendation.

For accounts with high weight and good content, the recommended traffic pool given by Tik Tok is naturally different.

02) As far as product selection is concerned, 19 friends who have played Tik Tok Taobao know that the main direction is to choose products that can arouse users' desire to buy.

For example, functional products health tea, curious products lazy mop and so on.

03) From the point of view of gameplay, there are fights and goods. After the product selection is completed, shoot the video and use the paid broadcast volume to generate income. As long as the ROI is positive, it will continue to add until the ROI is negative.

With Tik Tok IP, you can establish the image of an expert in a certain field or a network celebrity through video in Tik Tok, and play a role in building trust. The effect of bringing goods is far greater than an account with only a single video fire.

For example, Li Jiaqi, beef brothers and so on.

There is also a matrix with goods. This game is to create a miracle. There is always 100 for mobile phones, 100 for accounts and 1000 for videos.

However, with the improvement and restriction of Tik Tok rules, it is not surprising that the low-cost and low-risk gameplay that violates Internet entrepreneurship has been eliminated.

2. Features of 2.Tik Tok live broadcast:

0 1) From the traffic point of view, the traffic in the live broadcast room is mainly brought to the live broadcast room through video works, which can play a role in filtering user attributes.

Another big entrance is the live push mechanism. Like the video push mechanism, there is a specific push algorithm, which I will talk about in detail in the second section of this article.

You find that there are two traffic portals without live broadcast, and your work content can also be sorted out from the live broadcast and passed on to your work.

02) From the point of product selection, it will be simpler than video delivery, and it can be mainly divided into two categories.

One is to choose daily necessities with limited time and low price promotion, such as toothpaste and laundry detergent. The live broadcast room should give people a feeling. If you don't buy it now, you will lose money.

Is this scene familiar? This is your experience when you queue up to pay the bill in the supermarket.

The second category is shopping guide products, which have a feature that it is not easy to show the effect with short videos and need more time to give Amway to users.

Like lipstick, the color is almost the same, and you can't smell perfume through the screen. It is necessary to guide users to place orders through live demonstrations and text displays.

03) In terms of gameplay, live broadcast and video are similar in gameplay, but there are some differences in details. Internet celebrities hoarding goods is common sense in the circle.

Remember, players who can bring goods through the Internet have at least the same trust flow or cash flow.

Second, the three hot factors in Tik Tok live broadcast room.

Tik Tok is also operated by the company, and there will be a video department, a live broadcast department, a technical department, a DOU+ department and so on, so the live broadcast room and video of Tik Tok are independent.

Friends who often brush Tik Tok live will find a problem. Many live broadcast rooms have few fans, but they are very popular.

If you have a large number of fans and millions of accounts, your fans may receive a broadcast reminder when they use Tik Tok.

If your work is popular, you can also stream it back to the live room through video, or even smash a wave of DOU+ before the broadcast.

The popularity sources of the two live broadcast rooms mentioned above are inseparable from cash flow and fans, so the recommendation of the live broadcast hall has become a breakthrough for 0 fans to bring goods for live broadcast.

At present, Tik Tok has not given the official recommendation rules, but after two months of observation and feedback from peers, it is found that the recommendation of the live broadcast hall is related to three factors.

1. Cumulative live broadcast duration

2. Live room retention rate

3. Live room activities

There are many innovations in the logic of Internet products now, but products should always serve people. It is not difficult for friends who have done website SEO or participated in many big factory app internal tests to understand what I said next.

The longer the cumulative live broadcast time, the more stable and continuous your content will be.

The longer users stay in your live room, the more interesting your content will be.

In the process of watching, users make comments, share and place orders, which increases the activity of the live broadcast room and shows that your content is valuable.

The above content brings new, retained and active users to Tik Tok live broadcast, which is conducive to the development of the platform and can be monitored through programs. This is also the reason why Tik Tok recommends traffic to the live broadcast room.