Short video generally refers to the video that spreads in the new Internet media for less than 5 minutes. With the popularity of mobile terminals and the acceleration of the Internet, short, flat, fast and high-traffic content has gradually gained the favor of platforms and fans. Different from micro-movies and live broadcasts, short video production has the characteristics of simple production process, low production threshold and strong participation.

New media can be regarded as the product of new technologies, and the latest technologies such as digitalization, multimedia and network are all necessary conditions for the emergence of new media. After the birth of new media, the form of media communication has undergone earth-shaking changes, transplanting the content of traditional media to a brand-new communication space.