Guiguzi's names are Wang Xu and Wang Chan, and their names are Xuanweizi. A prominent figure in the Warring States period, the Huaxia nationality, had four flesh moles on his forehead, which became the image of the ghost house and founded the Ghost Valley School. One is Weiguo (Qixian County, Henan Province); One said that he was from Yedi (Linzhang, Hebei Province) during the Warring States Period. One said that Chen Guocheng (Henan Yucheng) people; Talking about Yunyang (Shiquan County, Shaanxi Province) people on the bank of Hanshui River.
Guiguzi's main works include Guiguzi, Yin Fu's Seven-Method Classic, Guiguzi's Instinctive Writing and so on. His works are called "forbidden fruit of wisdom" by later generations, and the ideas and strategic wisdom contained in the book have a profound guiding role in modern politics, diplomacy, operation and management.
Guiguzi was banned for two thousand years, mainly because the ideas in the book ran counter to the mainstream thoughts of China's thousands of years of tradition, namely Confucianism. The core of Confucianism is "benevolence", which holds that all people are born good, and some people become bad because of the different acquired environment.
But guiguzi is just the opposite. He thinks that people are selfish and evil, and people's hearts are ugly. Learn to read minds and gain benefits by all means that are not illegal. This is what people should do.
Therefore, many ideas in Guiguzi are also about how to figure out people's hearts and achieve their goals through strategies. This idea seems to be inseparable from the current marketing methods.