Company 20th Anniversary Celebration Planning Scheme (I) I. Purpose and Significance
Taking this opportunity to enhance corporate visibility and vigorously build corporate and brand images can be described as a rare opportunity for a famous teacher to become a master. With the help of the activity platform, publicize that General Manager xx won the "China mba Hero" and shape the commander-in-chief style and leadership charm of the company's management; Promote the emotional communication between the company and the target members of the club, lay the foundation for the upcoming establishment of the club, and be of great benefit to the spread and promotion of the club; Collect popularity and customer resources for xx Modern City in order to open the market smoothly; Golf is a healthy and fashionable sport, which has always been highly respected by high-end people. Holding golf competitions can fully demonstrate the extraordinary taste of xx company and xx city.
Second, the theme and slogan
Main slogan: gathering modern business heroes online-the slogan adopted echoes the theme of xx modern city promotion, highlights the distinguished position of the participants in the modern business world, and proves that this is an elite gathering.
Reference slogan:
1, the source of the concentration of business heroes
2. Remodeling modern business etiquette
Third, time.
20xx year x month x day (to be determined);
Venue: xx Golf Course of xx Hotel (press conference and meeting place)
Four. Object and scale of activities
The main target of this activity is high-level figures who are outstanding in xx business circles and customers with purchasing power. In order to play the role of media and oral communication, a necessary number of journalists and the owners of the original xx company development projects (such as xx Bay, xx Garden, xx, etc.). ) have been invited.
1, xx business leaders (number)
2. Expected major customers (number)
3. Owners of 3.xx Bay (quantity)
4, news media reporters (number)
5. Employees of 5.xx Company (number)
6. Agency staff (number)
Total: How many people?
Verb (abbreviation for verb) activity organization and information
The activity arrangement is roughly divided into three parts, namely the morning press conference, the noon golf match and the evening banquet. Various forms and rich materials.
1. In order to improve authority and expand influence, it is suggested that the golf tournament in this activity be hosted by xx Entrepreneurs Association and undertaken by xx Company.
2. This activity is aimed at xx enterprise leaders, intended customers, owners, news media friends, developers' staff and employees of agency companies;
3. The activities are held in three forms: press conference, outdoor golf competition and friendship banquet:
A. Press conference: the leaders of xx Entrepreneurs Association are invited to speak, and the representatives of developers review the achievements of the enterprise in the past ten years and introduce xx projects and xx clubs. It is proposed to invite an authoritative person with experience in establishing a famous club in Guangdong or a celebrity affiliated to a club to talk about the club.
B. Golf events: Golf has a strong commercial nature and gentlemanly temperament, which can perfectly interpret the extraordinary quality of this activity object. In the fierce swing competition, participants deepen friendship, promote communication and enjoy the charming scenery of xx Mountain. All participants who are interested in golf can sign up for the competition if they are interested in big customers. The purpose of this tournament is to pave the way for the establishment of the club and the sale of the project.
C. Friendship Banquet: The purpose of the banquet is to close the emotional distance in a simple atmosphere. Awards will be presented at the banquet by the Business Leaders Competition, and xx projects will be recommended. Members of entrepreneurs' associations, media reporters and other participants exchanged freely at the meeting.
4. The general process of the activity is as follows:
Attendees attend (xx Hotel) → press conference (speeches by leaders of xx Entrepreneur Association, speeches by developers' representatives, project recommendation, Guangdong Guest Club and xx Hotel) → noon work and rest (xx Hotel) → golf competition (xx Golf Course) → friendship banquet (leaders' concluding speech, banquet party, awards interspersed in the above activities, project recommendation, xx Hotel) → The whole day's activities are over.
Organization channels of intransitive verbs
Xx Entrepreneurs Association sent a letter calling on its members to participate in this activity. In addition, other methods are added.
1. In the name of xx Entrepreneur Association, issue the concept construction and invitation letter of this project to members of the association and media reporters by direct mail;
2. The developer invites its business friends and customers in xx Bay by letter, telephone, etc.
Seven, publicity methods:
This activity mainly selects xx, a famous magazine in the real estate industry, and xx Morning Post, the newspaper with the largest circulation and the greatest influence in xx, and effectively promotes it in combination with the live promotion of TV programs.
1, pre-conference publicity:
1. xx published a preview of the event, introducing xx Company, its general manager "China mba Hero" and xx Club in a soft form, focusing on ... modern cities.
B, combined with the project image publicity, the latter edition of xx Morning Post published a notice with a brief introduction to ... General Manager and ... Modern City.
Distribute sales brochures and invitations by direct mail.
2. On-site promotion:
A. Press conference: stating the performance to prove the strength of the enterprise; Guangdong guests mobilized participants to join in the fun. The venue layout is festive, solemn and magnificent, which is combined with the cultural background of the enterprise. Business leaders introduce projects and clubs.
B, Golf Competition: The golf course passes through the arch, and the publicity cloth of the project and the club and the advertisement of Shuang Ye are hung. It is emphasized to put them in, few but fine, to avoid distracting the guests, and to set off the elegant and serious leisure atmosphere;
C. Friendship Banquet: distributing publicity materials related to the project and the club. On-the-spot publicity creates a festive and lively atmosphere, which symbolizes the glory and thriving achievements of the enterprise for ten years and indicates the smooth success of the activity.
3. Post-event publicity:
A, "xx" reported the activities and announced the winners.
B. The full-page article at the bottom of xx Morning Post reports the activity site with pictures, publishes the list and introduces xx Modern City.
D, ... The golf club will broadcast a TV program to guide the audience to pay attention to ... modern cities.
Eight, the effect evaluation
1, press conference is a powerful means of news copywriting, which can reflect appeal and authority, easily create momentum and attract attention, and rely on this platform to make friends with the media and cultivate a good public opinion environment for enterprise development and project start-up.
2. Golf tournaments are fashionable and elegant, and it is more interesting to adopt the form of competition. I believe many people are willing to participate. The purpose of this competition is to develop membership services for the club. Participants can experience the noble style and excellent activity organization ability of the club during the activity.
3. The atmosphere of the fraternity is simple and pleasant, which is the easiest to cultivate friendship and tap customers, and further deepen the effect of the previous two activities.
In order to develop better, the task of this activity is to establish a good image of the project, attract potential customers, and thus promote ... a modern city. And this activity is in the primary stage of marketing promotion. "A good beginning is half done", so we must work together to make it go smoothly. I believe that under the leadership of our innovative leaders, there will be a good result that will surprise you!
Company's 20th Anniversary Celebration Planning Scheme (II) The 20th anniversary of the company's establishment, reviewing the past and looking forward to the future, enhancing corporate cohesion and further creating excellent corporate culture. So it is necessary to vent this corporate culture through an anniversary celebration. So I invited xx Celebration Company to take charge of the whole celebration. The planning scheme is planned by the anniversary planning company, strictly referring to the activity planning scheme. After event planning, packaging and image promotion, during the experience of the guests participating in the whole celebration, they can arouse the guests' voices in business philosophy, corporate culture, integrity, corporate image and business model, leaving a deep and perfect impression.
The planning scheme of this anniversary is different from the new product release site planned by xx new product release planning company. You don't have to release new products, just celebrate, and you don't need to do any publicity activities.
Theme of the 5th Anniversary Celebration: Time makes gold, sincerity makes brilliance.
The growth of the fifth anniversary of the enterprise has experienced tempering, achieved great success, and vividly demonstrated the hardships and achievements of five years. It is the consistent adherence to the "sincere" business philosophy that has finally forged a solid cooperative relationship with customers and achieved the glory of each other's careers.
activity
20xx year x month x day
At 10: 00- 10: 30 in the morning, the guests sign in, and the employees of the X activity executive company are responsible for the reception of the guests.
At noon 12: 00- 13: 00, all employees, customers and leading guests * * * attend the luncheon.
At noon, 13: 30 —— 17: 30 company annual meeting.
Evening18: 00-2100 thank-you dinner and performance, the performance is planned by X event planning company.
The location of the fifth anniversary celebration
(1)x laiyunbao hotel international conference center-lunch
(2) International Hall on the third floor of the International Conference Center of X Garden Hotel-Conference.
(3) 7th floor of the International Conference of X Garden Hotel-thank you dinner and performance.
Company's 20th anniversary celebration plan (III) 1. Pre-preparation for the activity.
1. Require employees to know the company's founding time and achievements in recent years, not only know, but also proudly publicize; You can practice through meetings in the morning, afternoon and evening.
2. In terms of meeting requirements, the level of the venue must be high, and the layout of the venue should be festive and warm. Hang lanterns; Pull some flowers; The gift exhibition area should be decorated with flowers and must be eye-catching. The overall layout of the venue should have a strong visual impact, and the music of the venue should be based on enthusiasm. Morning meetings must be encouraged to arouse the enthusiasm of employees.
3. Classification of invited customers: hardcore customers (who come to work for the Brotherhood) and new customers (referrals from old customers); Preheat mature resources (such as popular science collection) and stop serving customers (with good effect)
Second, the purpose of the activity
1. Through this activity, the corporate culture will be fully displayed, and customers' confidence in enterprises and products will be enhanced, so as to explore the introduction.
2. With the help of grand scenes, provide a better platform for the introduction of old customers.
3, through the atmosphere of the scene, increase the sales policy of buying and giving, and realize a high proportion of sales.
Third, the theme of the event
Warmly celebrate the fifth anniversary of the establishment of the marketing group.
Four. Activity flow
1, put more corporate culture films such as Club Introduction and XX Review before the meeting;
2, warm-up: large-scale dance performances, programs should be graded to mobilize the atmosphere of the entire venue;
3. Opening remarks;
4. Introduce the guests;
5. Speech by company leaders;
6. Speech by local leaders (typical customer speech can be used instead);
7. 1-2 Festival performances (customer performances, employee performances, employees and customers performing on the same stage). It is best to interpret the story between customers and employees on the spot and present the enterprise purpose of "respecting heaven and loving people" in the form of sketches. );
8. Customers present calligraphy, paintings, plaques, etc. (3-4 local honorary customers will be selected, and leaders will take the stage to issue certificates, take photos, host interviews, and speak for customers);
9. Keynote speech (expert lecture);
10, announcing preferential policies.
Verb (abbreviation of verb) prize setting
1. All customers who come to the event site will receive a small gift (the gift depends on the preferences of local people);
2. Set up prizes for the products purchased on site, increase the purchase and gift policy, increase the lottery of customers who purchase products, and attract customers with grand prizes.
Intransitive verbs Highlights of this gathering: (Invitation)
1. This activity is a special celebration of the fifth anniversary of the establishment of the marketing group. The site will not only show a series of achievements made by the marketing team in the past five years, but also bring the latest international frontier health care knowledge to the university. You will have the opportunity to participate in the quality of life control project and experience the systematicness and authority of the top ten chronic disease solutions led by state administration of traditional chinese medicine Zhongwei Traditional Chinese Medicine Development Research Center, which I believe will benefit you a lot.
2. This activity, with high specifications, is a highlight of elderly health care in Changsha this year.
3. On-site enterprise members will be invited to bring you wonderful talent shows for the elderly, interpret the health and beauty of contemporary elderly people, and establish a new model of old-age life.
4. The leaders of the Organizing Committee of the Quality of Life Control Project visited the site, participated in activities and answered questions.
Authoritative experts will make a special trip to bring you the latest health knowledge.
6. All the old friends who take part in this activity will get a "souvenir".
7. The event site is colorful and the gifts and prizes are rich and varied.
8. Xiao Hui Group's series of products have received unprecedented preferential treatment, won numerous awards, and are extremely lucky. Customers can participate in various lottery ways, and the 1000 yuan grand prize is wonderful.
Seven. Pre-meeting presentation content
Organizer: xxxx
Organizer: xxx.
Specially invited guests:
Subject matter expert:
Activity time: XX years x months x months
Location:
Activity scale: about 300 people Purpose: To demonstrate the comprehensive strength of the enterprise on a large scale, establish the public image of the enterprise, consolidate the confidence of old customers, tap the purchasing potential of customers and stimulate market sales. Strengthen customers' recognition of the company; Strengthen the understanding and support of old customers to employees; Enhance the enthusiasm and action of customer promotion and promotion;
Eight. Pre-meeting work
(1) Resource requirements for attending the meeting: preheat and mature before the meeting, and undertake 4-26 meeting resources. Special requirements: key customers should make at least one in-depth communication home visit. It is best to form a meeting to place an order, pick up the goods at the venue, and create a panic buying atmosphere.
(2) Packaging of activity highlights:
1. This activity is a special thank-you activity for the fifth anniversary of the establishment of the large-scale summer health care marketing group, which is jointly organized by the zhongwei Research Center for the Development of Traditional Chinese Medicine, the Organizing Committee of Quality of Life Control Project, the China Geriatric Health Care Association and Changsha Workstation of xx Magazine.
2. The on-site content is wonderful, scientific and authoritative, and it is a surprise gift.
3. Well-known authoritative health care and nutrition experts bring you humanized, professional and personalized health guidance.
4. The lucky draw is wonderful and novel, and mysterious gifts fall from the sky.
5. A team of authoritative experts will receive one-on-one consultation, so that you can master the detailed and accurate physical health status.
6. Unprecedented special discount on health products will protect your health.
7. All the guests at the meeting have the opportunity to get a beautiful gift.
(iii) Other requirements
1. Managers and employees should have a proper understanding of the meeting, aiming at sales and taking the meeting content as the form. Take sales as the center. Pay attention to customer observation and service during the meeting. To preach to all employees and actively carry out the importance of customer screening and invitation.
2. Employees invite speeches in a unified manner, pay attention to the warm-up steps, and learn to grasp the customer psychology as a prerequisite for the preparation of resources.
3. Managers and employees should look for typical cases of customers, choose customers who speak with gold medals, strive for the influence of on-site customers' speeches, prepare for the meeting and create bright spots. Explore the classic cases and touching stories of customers and employees, and provide the material basis for the preparation of sketches.
4. Selection of participants: loyal and hard-core customers, old customers and their recommendation to new customers, and preheating to mature customers.
5. Warm-up before the meeting mainly solves the problem of trust and talks about enterprise and culture.
6. What needs to be emphasized when inviting is that due to the tight seats, can you confirm that the time will start on time and don't be late.
IX. Board Meeting
The characteristic of this meeting is to create a warm atmosphere on the spot and make people feel excited. The whole process should be interlocking, ups and downs, so that customers can feel and touch customers from all aspects and stimulate their desire to order food. Therefore, customers should feel valued as soon as they enter the venue. In the medium term, let the customer feel emotional ups and downs, be happy first, make him happy, feel funny, and feel that every achievement of the sales team has something to do with him. The keynote speech should be emotional, focusing on why we should make great efforts to grasp product quality and why we should start the national quality of life control project. Then use the novel form of sketch to attract customers to share, and the speech process should be short and pithy, so that customers can have an atmosphere of automatic and spontaneous communication after the meeting. Talking about the happiness brought by enterprises and employees, talking about the health and happiness brought by products, and finally introducing preferential policies is naturally based on thanking everyone for their long-term support. The host should highlight the solutions to chronic diseases when explaining.
The whole meeting process should be completed in one go, so as to ensure that enough time is left for customers to communicate. Therefore, the setting and operation of each link should be accurate in terms of time schedule, and it is not a drag, otherwise it will be "harming others and harming yourself".
X. Post-meeting plate
Home delivery, timely filing, timely home visits, and stable orders. Managers must supervise employees to pay a return visit, practice speaking skillfully, and require the effect to be informed. Then a follow-up meeting was held after the meeting. The purpose is to consolidate their confidence in taking medicine and make a referral.
XI。 Key control
All colleagues fully understand the importance of the 5-29 meeting, clarify the company's preferential policies, and familiarize themselves with the presentation content in advance. Thirdly, the invitation before the meeting must be accurate, and the quality of preheating directly determines the sales volume and success or failure of the meeting.
To make the sense of unity and true feelings at the meeting come true, we need to work together and have the spirit of ownership.
The details of each process should be in place, and the details determine success or failure. Every link of the conference should be carefully prepared and rehearsed, and communicated in time.
XII. Points for attention
1. The responsibility for scheme selection lies with people;
2. The host must memorize and understand the string words; Everyone who takes the stage to speak must break the manuscript and be very skilled (except customers);
3. Music Prepare some classic songs or music that can glow the passion of the elderly;
4. On-site communication, site layout, purchasing materials determined in advance, sound debugging in place (highly unified in all directions of sound, light and electricity), and careful arrangement of receiving machines (to ensure that the meeting starts on time);
5. The excavation of classic cases should be reported in time, followed by the conference department, and the responsibility for the arrangement of sketches lies with people;
6. The time to issue and announce the sales policy.