Chinese is a sweet wine with endless aftertaste;
Chinese is a cool and delicious spring, which makes people sweet and thirst-quenching;
Chinese is fragrant coffee, which makes people warm and romantic;
Chinese is fresh and delicious juice, which nourishes the heart and lungs;
Chinese is a fragrant green tea, which makes people feel refreshed;
Chinese is a leisurely white cloud, which makes people think deeply;
Language is a sea of splashing flowers, which makes people excited;
Chinese is a scenic spot with a long history, which makes people want to go back and forth;
Chinese is an old friend reunited after a long separation, which makes people inseparable;
Chinese is wonderful music, which makes people intoxicated;
Chinese is an oil painting with far-reaching artistic conception, which is amazing;
Chinese is a commodity with different forms, which makes people see things in a blur;
Chinese food is a sumptuous dinner, which makes people feast their eyes;
Chinese is a winding river, which makes people open their hearts;
Chinese is a mountain soaring into the sky, which makes people look at it with a magnificent gesture.
-selling Crown brand cigarettes.
[Appreciation] Cigarettes are toxic and harmful to the human body. Smoking should not be advocated and should be banned, but cigarettes are also a product and must be promoted. How to solve this contradiction? The word "crown" cigarette is very clever. The word is only 12, but it is rich in content. It not only promoted the theme of smoking ban, but also achieved the effect of promoting and praising crown cigarettes. On the one hand, the propaganda is positive, and all cigarettes, including Crown brand, are prohibited, and the attitude is firm; On the other hand, actively promote sales. Although crown cigarettes are also banned, they are different after all. If you want to smoke, it is a crown, which gives people great temptation. These two aspects are in harmony and unity in a short sentence.
-Skills to attract public attention
There is a restaurant abroad, and there is a big barrel in front of it, which clearly says: "No peeking!" " "But there is no cover or block, and passers-by can't help but be driven by curiosity and stop to look in the bucket. Who knows that there is another note inside, which reads: "We have a unique, mellow and fragrant draft beer, with a cup of five yuan. Please enjoy. The sentence "Don't peek" caught everyone's attention.
People who do it today generally feel that the most critical and difficult problem is how to reach the people they are trying to influence. Psychologists compare the information spread by teachers with that spread by businessmen. I believe that although the teacher may not be able to make students accept his point of view, he can ensure that students can hear his point of view, because students must attend classes. And a person who does it will spend a lot of money and rack his brains to achieve the same effect. He must choose some kind of media, such as TV. He must find a program that everyone likes to watch, and make sure that people don't leave their seats and change channels when doing it. Even if all this is successfully realized, he still only reaches a small part of the expected audience-if he chooses the most popular program on TV, he only accounts for 30% of the TV audience. Only 25% people read the editorials in ordinary newspapers, not to mention that all this is impossible under normal circumstances. Contact with the audience is a low-level contact.
An important reason for this low-level contact lies in the audience's escape psychology. Not only will they naturally feel a kind of resistance after listening (watching), but they will also take an evasive attitude, turn a deaf ear or divert their attention at the moment of listening (watching). This phenomenon has been explained in psychology, and people will not pay attention to everything outside. When the information of external things reaches the information receiving organ of people, it can't be received unimpeded. People always selectively receive the information he wants to receive, and take an exclusive attitude towards the information he doesn't want to receive, which is often one of the information that people reject. Therefore, in order to win the propaganda war, the first battle is to attract the attention of the audience, let them hear (see) and pay attention to the content. As long as this step is achieved, the following second and third steps will be successful.
"Do you want to have bad breath? Please use Xihu toothpaste! " (toothpaste)
"Are you tired from work? Please have a cup of tea to refresh yourself! " (tea)
"Do you want to overlook the spectacular crossing of the ocean? Please take a Boeing passenger plane from Shanghai to Tokyo! " (Shanghai)
Domestic first, excellent quality;
Bright color and strong dyeing ability.
(Black shiny shoe polish)
Strong fragrance and mellow taste;
Drinking it all the year round can prolong life.
(Jiangxi green tea)
Everyone is happy to have Kay at home.
(Shanghai Kaipai TV Station)
If you want to get rid of dental diseases, please use grass coral.
(Nanchang grass coral toothpaste)
The above four cases all use rhyming methods, emphasizing the characteristics, brands and functions of commodities, which makes people unforgettable.
I like this cigarette.
(Winston cigarette)
Indeed, toothpaste itself has a good antiseptic effect.
(crystal toothpaste)
1. Drop a drop of water today and have the Pacific Ocean tomorrow. (Pacific Insurance)
2. Legends from the present to the present, and legends from the past to the present. (Hubei legends from now to now)
If you don't manage your money, money will ignore you. (Shanghai Century Publishing Group Weekly)
With the advancement of the new curriculum reform, Chinese class is no longer a simple Chinese knowledge teaching in the traditional sense. It is an important wing of Chinese teaching to carry out Chinese activity classes and conduct comprehensive learning. To improve students' Chinese quality in an all-round way, we must do a good job in classroom teaching and comprehensive Chinese practice activities at the same time. Chinese comprehensive practical activity class is of great significance to enrich students' life, broaden their horizons, stimulate their interest in learning, deepen their language experience, cultivate their unique personality and improve their comprehensive quality. The author made a superficial attempt to organize students to learn Chinese in life.
Once in a Chinese class, I asked my classmates if they liked watching TV. The students said in unison, "I like it!" "What is the most boring thing for students to watch TV series?" Most students said, "The most annoying thing is being interrupted." "So, it's no use to us at all?" So, I assigned my classmates a task, that is, when watching TV, pay attention to accumulating words. After a week, please share the collected words in the class and see who collects more and better!
Since then, students no longer hate watching TV, but concentrate on watching and recording carefully. A week later, the students took out the collected words and exchanged them in class. Ah! What a variety of words. There are: Antarctic down jacket words: "Everyone knows!" The words of the golden voice and throat treasure: "The voice is not good, please use the golden voice!" "Robust way:" You drank today! Colgate's words: "Our goal-no tooth decay! "Wait, wait, wait. I affirmed the enthusiasm of my classmates and praised more and better classmates I found.
The students were interested in this, and I lost no time in guiding them to say, "After reading so much and listening to such good words, can't we learn something from it?" The students swished the discussion again and stressed the words. I assigned another task. You can communicate with your parents when you go back, and you can also cooperate with several classmates. See what you can learn from a small world. We will discuss communication again next week.
It's time for Chinese comprehensive study again, and I organize students to exchange their own inquiry results. Student Bing Lin said, "I feel the refinement of words from words. Weiwei soybean milk, have fun! It's great that you can convey information accurately and clearly without many sentences. Wang Xiang said: "I learned some rhetorical knowledge from the words, such as the words of the Great Wall electric fan-the Great Wall electric fan, the Great Wall electric fan, using metaphor and thimble rhetoric;" Jinling mosquito-repellent incense word-silent mosquito (taste) uses homophonic pun rhetoric. " I asked, "How do you know these stories?" He said that he had asked his father as well as his neighbors' brothers and sisters. Wang Li also said: "I learned the knowledge of life between the lines: I know that I should brush my teeth every day, and it is best to treat it with Blue Sky No.6, because its words are good:' Good teeth, good appetite, great health and delicious. You have a good eye, and the blue sky must be cured in six places. "If you catch a cold, take the cold medicine" white plus black "and" white tablets during the day and black tablets at night ". If the skin itches, use Pi Yanping. " Just as I praised this classmate, Zheng Gang stood up beside me and said, "I have learned to be a man, too." A public service program broadcast on TV Channel 5 left a deep impression on me: an athlete on TV helped an aunt open a football that was about to fall on a child's head, helped his little brother pick up a badminton that fell on a tree, and helped an old man push a cart up the hill and pick up a can that fell on the road. This kind of education taught me to protect the environment and help others; Taiwan Province's children's programs help my mother wash her feet, let me know my mother's hard work and let me know how to honor my elders. " It is true that "mother washes feet" is a naive language, but it is shocking. ..... The students' answers, I didn't expect, I didn't expect that a little sentence can make students learn so much knowledge, some knowledge is simply not learned in books. I also summed it up: the students answered very well. Through writing, we realized the charm of language, learned Chinese knowledge, mastered common sense of life and understood the truth of being a man. I ask my classmates not to be bored watching TV in the future, but to learn from it!
Seeing that my classmates talked so much about it, I followed the trend. Since the handwriting is so beautiful, can we try to create it ourselves? I told them that the creation of ci played a role in life and exams, and the enthusiasm of the students was mobilized again. I want to create my own lyrics with kiwifruit, a local specialty. The students are all eager to try. After a while, a classmate said, "Little kiwifruit has entered thousands of households." Some students said, "Little macaque is fantastic." ……
Small world, big stage of Chinese. Through this comprehensive study of Chinese, I feel that under the new curriculum standard, Chinese teaching has a wide range of contents, diverse forms and rich means. As long as you are good at digging and carefully organizing, you can create a "second classroom" full of vitality and vitality.
A well-known typo
"China Life, keep promise" is a well-known saying in China, which has been a cliche for many years. I don't know that this word has a great linguistic defect. The word "keep your word" comes from Historical Records Biography of Ping Yuanjun Yuqing. The original text is "Mr. Mao () makes Zhao more important than Jiuding Dalu", which means "a word is worth Jiuding", which describes the great role of a sentence, that is, his speech is authoritative. It is obviously inappropriate to use this idiom here.
A successful activity class
-"Wandering in the Chinese World"
Author: unintentional
Seeing this topic, you may wonder, "the world"? It is too wide. Yes, it is. Refers to the sum of everything in nature and human society. The scope of the "Chinese world" can't be bigger. It contains the wisdom and knowledge of the ocean, the sky and everything in the world. This is the topic used in the second unit of Chinese, comprehensive study, writing and oral communication in grade seven. It actually tells us that the scope of Chinese learning is very wide, and the world of "Chinese" is boundless. No matter how knowledgeable a person is, his knowledge of Chinese is just a small "shell" picked up in the Chinese world and a small "water drop" stuck on it. Therefore, it needs our whole life's energy. Therefore, this activity should be a key activity to lay the foundation for students to learn Chinese after entering middle school.
It is not enough for students to study Chinese for only 40 minutes in class. They must accumulate regularly and bit by bit, and they must combine study with life and other subjects. Wandering in the Chinese World is a preliminary attempt to cultivate students to learn and use Chinese in their daily lives, and to communicate with students inside and outside the classroom, inside and outside the textbooks, and inside and outside the school, so as to make use of Chinese resources in social real life. How to carry out this activity? How can we get good results? How can we cultivate students' good study habits and teach them better study methods? How can we comprehensively improve students' Chinese literacy? We are a rural middle school. The school doesn't even have a reading room, so the resources we can use at ordinary times are very limited. I thought for a long time and finally decided to start from the following aspects.
"Wandering in the world of Chinese" is observation. First of all, I want students to form the habit of observing life, pay attention to people and things around them, enrich their knowledge from time to time, find writing materials, and write down what they see and hear in time, which can be records, revelations or associations. In short, it is to be a conscientious person in life.
Roaming in the Chinese World is inseparable from reading. I ask students to form the habit of reading after class. To this end, I provided them with a lot of reading materials, such as Innovative Thinking, Chinese Newspaper, Chinese Weekly and Reading Wonderful Chinese Jokes. I also asked them to take valuable books suitable for students to read home to school. First of all, they exchange reading among several people in the same group and ask them to recommend good articles and poems to their classmates from time to time. Good words, etc., require them to talk about what they read in the same group or class a few minutes before class every day, which not only exercises their oral English, but also improves their reading interest.
The Wandering Chinese World is inseparable from writing. I put students' extracurricular writing in a very important position. It is not so easy for students to turn what they have learned into their own. I provide many columns for students to practice writing, and ask them to add the names of the columns before each writing, such as Mind Monologue, Interesting Lessons, Friendship Passing, Happy Moment, News Click, Reading Comprehension, Unforgettable Past, Idiom World, Appreciation of Ancient Poems and riddles Palace. Of course, it can also be optional.
Roaming in the Chinese World should be rewarding. I want students to edit their writing results into "handwritten newspapers" regularly. First of all, students are required to choose a good registration, and they are required to name according to their own characteristics, and try to be personalized, creative, novel and unique; I hope their registration is rich and colorful. For example, some students regard their registration as a "cornucopia", some as "small water drops", some as "little angels" and some as "small waves". I think they have done a good job, and many names are also very distinctive. Then I let the students design their own layout, which should be reasonable, beautiful, beautiful and applicable. Finally, I let the students choose their own columns, and each column chooses its own material, which comes from the usual writing books. Published monthly. Every issue of the work, I will openly evaluate it in the whole class. Based on the principle of distinctive, beautiful and practical, I will make a comparison in the group first, and then make a comparison in the whole class. According to the quality of the judged works, two first prizes, four second prizes and several third prizes were awarded respectively. For the judged works, I will give them some bonuses, which can be notebooks, pens, pencils or even a bubble gum. In short, there are not many prizes, mainly to encourage them. After winning these awards, the students' enthusiasm is also very high. I also ask students to put their own works in the class and let them exchange their works. Many students are full of praise after seeing other people's good works, saying that they should do well in the future. In short, although this activity is only the beginning at present, only two sessions have been held, but the initial effect has already appeared, and the effect is still very good. I believe that as long as we can persist, the students will certainly gain something.
The first grade is the experimental grade of the new curriculum, and the teaching materials are not thick, but there are many requirements for teachers to carry out the curriculum. I have taught for more than ten years and used many sets of Chinese textbooks, but I have never felt that any set of textbooks has made such great efforts in cultivating students' study habits and teaching students learning methods. Therefore, when teaching this textbook, I pay special attention to integrating the experience I have gained from teaching Chinese for so many years, and I am going to combine it with the use of this textbook. Although my experiment is just the beginning now, I believe that as long as we follow the rules of Chinese learning and master the correct methods of Chinese learning, students will learn Chinese well, enrich their Chinese knowledge and gradually improve their Chinese literacy.
Don't understand doesn't mean don't understand. It's called-vertigo.
Discontent is not discontent, it is-damn it.
A meeting is not a meeting, it's a party.
Rich people are not called rich people, but-IP.
Giving advice is not giving advice, it's called-patting bricks.
Support does not support, yes-top.
Strong support is not strong support, it is called-crazy top.
Cheating is not cheating, it's an affair.
Chasing girls is not chasing girls, it is-picking up girls.
Eating is not eating, but-pinching.
Envy is not envy, but-drooling.
Having fun is not fun, it's fun.
Dancing is not dancing, it's-dancing.
Things are not called things, but called-Dongdong.
People invite you to dinner, not to invite you to dinner, but to have dinner.
Excitement is not excitement, but-high.
Very excited, not very excited, but-to high.
Ability is not called ability, it is called-material.
Bad luck is not bad luck, but failure.
Single women are not called single women, but petty bourgeoisie.
A single man is not called a single man, but a bachelor.
Cockroaches are not called cockroaches, but-Xiao Qiang.
Being bitten by countless mosquitoes is not called being bitten by countless mosquitoes, it is called-new mosquitoes even bang.
Good-looking is not good-looking, but-striking!
Ugly girls on the Internet are not ugly girls-they are dinosaurs.
The ugly man on the Internet is not an ugly man-he is a frog.
Experts on the Internet are not experts-they are prawns.
Online low hand is not low hand-it's called rookie.
Reading posts is not called reading posts-it's called reading.
I don't call me: I call me.
Not bad, not bad, but eight mistakes.
Dead or not, it's 74.
Kiss you and scream, hug you and scream.
I'm angry-
Do you like it? Do you like it? This is called porridge.
I wish you happiness. I didn't mean to wish you happiness ... I called you happy pig.
Don't scream, just call 94.
Yeah, that's not called. Yes, it is called 42.
No, no, no-call the watch.
Even: me ............
5.① How can the kindness of parenting be rewarded? (Hainan Yangshengtang Guibie Pill)
I don't care about eternity, I only care about having it. (Fiyta Watch)
(3) Go beyond yourself and succeed. (Anta sports shoes)
4 creamy and silky. (Dove Chocolate)
The world is Ren Woxing. (VIP bird casual shoes)
6. Twenty this year and eighteen next year. (facial cleanser)
6. 1, at the entrance of the hotel: "copy" the rice.
2, at the garage door: tire repair "flushing"
3. At the door of the retail store: "Sold separately"
4. Furniture store door: home "furniture"
5. Decorate the door of the store: install "yellow"
6. Lost property: the "enlightenment" of lost property
7. Install the door: press to install.
8. at the door of the car wash shop: wash the car and play "wax"
9. at the entrance of the hotel: "he" rice.
10, at the entrance of the fruit shop: "Bo" Luo.
1 1. Hotel menu: Danji
12, hardware store signboard: "money" block
13, signboard of sporting goods store: "blue" ball
14, in front of fast food restaurant: a large row of "blocks"
15. Signboard of farmer's bookstore: "Tomato"
16, stop sign: "Yes" car charges.
17, slogan of strike hard: strike hard "calendar"
18, an airport banner: Year of Youth.
19, a traffic slogan: overload is "almost" harmful.
20. Dining room menu: fish "garden"
Second, deliberately write wrong (the quotation is a typo)
1, medicine: "cough" is urgent
2, mountain bike: "riding" is endless.
3, tonic: "turtle" is not guilty
4, glasses: a "bright" amazing.
5, mosquito repellent: silent "mosquito"
6, scotch tape: irreplaceable "belt"
7. Internet cafe: A "net" is deep.
8. Qin: "Qin" has a soft spot and fell in love at first sight.
9. water heater: "take a bath" at will
10, air conditioning: no need to "sweat" for life.
1 1, clothing store: "clothes and hats" bring people.
12, a laundry: "clothes and clothes" don't give up.
13, a production: 10000 rooms.
14, a cake: step by step "cake"
15, stomach medicine: from "no" to "stomach"
16. Horse racing: Enjoy riding.
17, electric iron: hundreds of clothes.
18, fast food restaurant: "burning" is better.
19, washing machine: "idle" wife and good mother
20, hat: take people by "hat"
2 1, treatment of lithiasis: the big "stone" becomes smaller and the small "stone" becomes smaller.
22. Printer: A hundred words is not worth a "key"
Paint: lewd paint
24. Refrigerator: refrigeration front.
25, hemorrhoids medicine: hemorrhoids are not afraid
Live in peace.
27. Dance machine: Smell the "machine" dance.
28. Seafood: Take a "fresh" step.
29. Dental clinic: "quick treatment" crowd
30. Gift shop: "Gift" Of course.
Spring Festival couplets: Golden roosters are friends with dogs, which makes people frustrated.
Yellow dogs bring good news, and chickens crow and jade photos.
Qin Rui, a golden rooster sacrifice, has a good effect on dogs and is in the prime of life.
Jade dogs are majestic, chickens crow and spring is full.
How much joy has the Year of the Rooster added? Longxiang Huaxia welcomes the Spring Festival.
Year of the dog: the year of the dog is the next level.
The cock crows, the flute rhymes, Xiangyun, and the residual chicken goes to Yaochi to report the good news.
Dogs trace plum blossoms, and snow flying dogs come to the earth to report spring.
Dogs crow, chickens crow, golden roosters win, and plum blossoms are fragrant.
Yan Ying Dance, Li Tongtong Volunteer Dog, Spring Festival and Willow Color New.
Reform the country, enrich the people and strengthen the border, bid farewell to the old times and achieve a beautiful day.
Cocks crow and dogs bark to announce a bumper harvest in the new year.
Chickens chase the sun and the moon and dance like crows.
A dog jumped over the mountains and rivers with great pride. Don't always steal peace for a dog.
In the Year of the Rooster, we welcome victory.
Dogs get rich, and every family dances with chickens to celebrate their return.
Dogs paint red berries, and Five Blessingg chickens return to bamboo leaves for the New Year.
Chicken with bamboo newspaper and three dogs with plum blossom spring.
Kyushu sun and moon open in spring; The midnight bell sounds auspicious;
Four seas celebrate the Year of the Dog. In the year of the dog, firecrackers sound safe.
More than three bamboo cock paintings; The puppy knows that the road is narrow;
Five Blessingg plum blossom dog. Dapeng spreads his wings and hates heaven and earth.
Tengu comes to the world in spring; Rich people laugh in good years;
The god of wealth stops at Xiyingmen. Rich and peaceful dogs are not surprised.
Dogs are happy to leave the door open; Why do dogs complain when they watch the door?
Brush and pen make flowers. Ma Chi took the trouble to travel long distances.
Arrow chewing gum is like an arrow (arrow chewing gum language)
2. Endless riding (a motorcycle language)
3, bright and magical (a language of eye disease therapeutic instrument)
4. The name of clothes is amazing (a language of clothes)
5. No stomach (a medicine for treating stomach)
6. Be proud of drinking (drunken language)
7. Taste wine (a language of wine)
8, eat whole food beauty (a hotel language)
9. Cough can't be delayed (cough medicine)
10, wife and mother (a washing machine)
1 1, silent mosquito (mosquito killer)
12, no inflammation in the mouth (a toothpaste language)
13, 100 clothes and 100 clothes (a brand-name clothing language)
14, attracting people into the store (banner of high-end hotel)
15, the wise see the quality (ancient bridge air conditioning language)
16, touching the curtain (Asian computer 3D animation system language)
17, preferably with the flavor of Fule (Fule milk powder language).
18, the big stone turned into a small petrochemical (Dan Shu nang)
19, Six Gods are taken, and the whole family has no worries (toilet water with special effects of Six Gods)
20. Gastropathy is treated from four directions (square stomach phrase)
2 1, China thousands of miles away (long distance)
22. Jiali-Wash away the dust along your way (a washing powder language)
23, hemorrhoids are not old (a medicine for hemorrhoids)