Lv Wei Chuangjing believes that tourism investment consultation is a systematic work, and "Qianshan only waits for money" is a true portrayal of the difficulties encountered by many tourism development projects. Merchants (including relevant government departments, first-class land developers, overall tourism developers and other units or departments) have made overall planning, conceptual planning, part of the detailed construction planning, and participated in many project investment fairs, but attracting investment is still endless.

Every investment unit may not know where the tourism development funds have gone. Here, we need to find the matching point of investment and financing of tourism development projects.

Although tourism is an industry with strong correlation and obvious social benefits, due to the high profits of tourism projects, the capital investment is mainly based on social fund-raising.

As social fund-raising is the absolute main force of investment in tourism construction projects, tourism projects are bound to compete with other types of projects, such as industrial projects, agricultural projects, trade projects, energy projects and so on. The characteristic of capital is profit-seeking. For most investors, where there are excess profits, there are their figures, but the nature of the industry is secondary. The funding problem of tourism projects is essentially a problem of marketization of tourism projects.

In order to obtain the investment of social capital, tourism projects must participate in the competition in the capital market. While doing a good job in consumer market research, they should also do it in accordance with the standards for selecting investment projects in the capital market. The five necessary conditions for selecting projects in the capital market are: first, the uniqueness of products; Second, the product market prospect is good; Third, the financial indicators are good; Fourth, have a good management team; Fifth, the project has a good business model.