How to design a campaign advertisement for health care? Doing campaign advertising design is not only simple publicity, but also designers should pay attention to integrating corporate culture and product characteristics, so as to have a visual impact on consumers' eyes, enhance publicity efforts and increase publicity effects. Therefore, when doing advertising activities, brand designers must grasp the visual direction and pay attention to integrating visual impact into information to achieve the purpose of marketing. Second, the brand design of health care products should follow certain principles. 1. The purpose of health care product brand design is first of all the enterprise brand, which is the highest positioning of enterprise product brand. 2. The brand design of health care products should analyze the needs of the target group with the consciousness dimension of social groups, make positioning and planning, take the product as the core, and penetrate the core value of the brand into people's hearts, so as to gain people's attention and love for the brand. 3. Brand design of health care products should highlight brand name and benefits. Take the brand name of health care products as the topic.