1, the chain hotel market sinks, and the stock development is involuted.

In the past two years, the number of chain hotels in China has increased by 20 thousand, most of which are concentrated in the head group. After 3-5 years, it is estimated that the number of hotel chains in China will reach 65,438+10,000, accounting for about 45% of the whole hotel industry, and the chain rate will be further improved.

With the chain development of first-and second-tier cities to the Red Sea stage, sinking market is the key to brand competition at present and in the next few years. China has more than 300 prefecture-level cities, more than 2,000 county towns and many established towns. The chain rate of these sinking markets is still very low, which is the key to the development of hotel market in the future.

2. The decline of homestays and the rise of resort hotels.

In the context of the outbreak of the epidemic, the traditional tourist resort B&B is suffering a devastating blow. The homestays in traditional tourist areas such as Lijiang and Dali are supported by inter-provincial tours, long-distance tours and travel agencies, which have great influence.

In order to save themselves, the hotel industry is constantly developing in the direction of clustering, branding, boutique and holiday industrialization. Among them, the resort industrialization is guided by resort hotels, which is the development of B&B complex. The simple concept of B&B can no longer meet the needs of mainstream consumers.

3. There is a "one-price all-inclusive" model.

The all-inclusive holiday market is active, and consumers are interested in this way of travel. At present, 28 hotels under Marriott International have launched a one-price all-inclusive plan, covering more than 8,000 rooms all over the Caribbean, Mexico and Central America.

One-price all-inclusive is not only loved by the post-90 s and post-80 s, but also a worry-free choice for parent-child families after 80 s. Not only is the safety factor high, but many resorts also provide professional hosting services, so that parents who are tired of looking after their children can get a period of "relief".

4. Hotel development opportunities of culture and red tourism.

Under the great change of national rural revitalization, the cultural tourism industry is still an opportunity in the future. As a track, Lv Wen will be the last chance to establish a new hotel market, and it is also an important direction for the development of resort hotels. The standardization of the development of cultural tourism market will drive the steady development of the resort hotel sector, and the core lies in the top-level design and operation implementation.

In recent years, red tourism has gradually become popular, because a certain proportion just needs the market. Some red-themed cultural tourism projects and tourism forms are developing, and the markets of some well-known red tourist cities are constantly improving, such as Yan 'an and other places. In the future, in the tourism and hotel development sector, we can also pay attention to some red tourism-related directions, perhaps the new track in the future.

5. Investment in budget hotels has increased.

The epidemic situation makes the consumption downgrade trend obvious, but it does not mean that the product line takes the low-end route. Economy hotels are picking up because the market needs products with better cost performance, and mid-range hotels have lost their price advantage. On the other hand, the sinking county-level market has a strong demand for chain stores, and budget hotels have ushered in new development opportunities.

Economy hotels in the new era pursue small and beautiful, and do not need huge scale. What it needs is exquisite, small and complete, beautiful and low cost. Under the combination of several dimensions, the new economy hotel model is more like a mini-cafe, which is relaxed and comfortable.

6. Refined operation and digital transformation are coming.

In the post-epidemic era, digitalization has increasingly become a solid weapon for hotels to win the competition in the Red Sea. In recent two years, the hotel industry in China has entered a period of digital accelerated development. It is an inevitable trend of digital development of the industry to build a private flow pool belonging to the hotel's own brand and accelerate the direct sales model.