The planning scheme of clinic marketing activities, marketing activities are very important in any industry, and a good marketing scheme plays an important role in the whole marketing process. How to do a good job in marketing is also what everyone wants to know. The following is the planning scheme of clinic marketing activities.
Clinical marketing activity planning scheme 1 1, integrating various medical resources.
① TCM chronic disease conditioning
(2) Regular expert services
③ Green channel for medical treatment and hospitalization in the province.
④ Single disease/occupational disease management system
2. Marketing methods
① The pricing is "low" and "transparent": you only need to pay 198 yuan to apply for membership to get medicine at zero price difference, and all products in the clinic are discounted.
② Recharge 1000 to send 1000: members recharge 1000 to send 1000 to the supermarket shopping card.
③ Joint settlement: Members can enjoy a 40% discount on all products, and at the same time, members can realize joint settlement of medical insurance cards and membership cards;
④ Butler service: in case of emergency, provide 24-hour door-to-door drug delivery service for members and their families (Zhaoyuan urban area).
⑤ Just worry-free: All members can enjoy 1 outpatient service and hospitalization in the province.
⑥ Health management: Establish and improve the membership system to provide members with full-cycle health management, chronic disease management and occupational disease management.
⑦ Workplace medical care: for the benefit of the employees of the group, the membership card will be returned at 10% of the consumption amount, and the next time the consumption in the store is more than doubled, it can be cashed out directly.
Planning scheme of clinic marketing activities II. Marketing planning scheme of private hospitals
First, the background of the party.
Time flies, time flies. 20xx New Year's Day is coming, and our hospital has gone through an extraordinary year. With everyone's support, it thrives in love. Thorns all the way, let's meet here, and the spirit of self-improvement connects each of us. We comfort each other, encourage each other, support each other and make progress together. All the way through the storm, we are with you. With the departure of old friends and the arrival of new friends, our hearts are sweet, because we have left the most wonderful footprints of our friends here. A new year, a new beginning.
On this festive night, let's gather here and do our best to support a blue sky! Let's get together here and write the world's favorite battle song with the most beautiful notes! The sun is new every day, symbolizing the birth of hope, verifying the sleepless night tonight!
Second, the theme of the party:
20xx "Welcome the Spring Festival" Gala
Third, the purpose of the party:
Enrich everyone's spare time! Promote friendship between colleagues. Increase employees' sense of belonging!
Fourth, the party time:
20xx65438+February 3 1 (from 16: 00)
Verb (short for verb) Meeting place:
Honggaoliang restaurant
Sixth, the party process:
I. Speech by the host of the party
B. The leader delivered the opening speech of the New Year.
C, program performance
Seven, the party program requirements:
Program form:
1, featuring relaxed, happy and participatory karaoke songs and programs performed by various departments.
2, lottery, etc.
Eight, award setting
(1) program category
1, first prize: 500 yuan (1/ individual or group)
2. Second prize: 300 yuan (1/ individual or group)
Third prize: 100 yuan (2/individual or group)
4. Participation Award: 50 yuan (who participated in the program)
Awarding leader:
The first prize was awarded by General Manager Wu.
The second prize was awarded by director Huang.
The third prize was awarded by Dean Liu and Director Liu.
The person in charge of the participation prize is to be determined.
(2) On-site lottery activities
1, first prize 1: 200 yuan.
2. Two second prizes: 100 yuan.
3. Third Prize: 50 yuan.
The third prize, the second prize and the first prize are drawn by the relevant leaders in turn.
All personnel (except relevant leaders) will issue lottery numbers (numbers will be randomly generated).
Lottery prizes will be distributed by the leaders of the on-site lottery.
(III) Game Participation Award
20 yuan gifts (presented by the host on the spot) can be found in the rules of the game.
Nine. Others: (discuss and improve this activity together)
Clinical marketing activity planning scheme 3 Basic principles of marketing activity planning of dental clinic
1, positioning principle
Marketing activities should have brand positioning, and the positioning of the market and consumers should be clear and accurate. Think of an advertisement for your clinic, which is more conducive to word-of-mouth communication.
Example: xxx oral cavity, professional service without error! (Location Services)
Xxx oral cavity, high-end technology, people-friendly price! (Positioning price)
2. Brand principle
Marketing activities should conform to the brand positioning of the organization and aim at enhancing the brand image.
3. Performance principle
Marketing activity planning should have performance goals, activities should be well planned, and passenger flow and customer unit price can be estimated.
4, the principle of moderation
Don't pursue big and complete marketing activities, which is unrealistic. Large-scale activities are held once a year 1-2 times, and small-scale activities can be held every month.
Timing and method of marketing planning of dental clinic
1, products and services
When an organization introduces a new technology or opens a new service, it can plan and launch marketing experience activities to expand the promotion of new products and services.
2. Holiday
Take holidays as an opportunity and theme, plan and launch promotional activities in time to enhance customers' goodwill towards the brand. For example, Dragon Boat Festival, Father's Day, Mother's Day, Children's Day, Women's Day, National Day and so on.
3. Season
For this season's service projects, launch related marketing activities, such as orthodontics in summer, planting in autumn, tooth cleaning and whitening years ago.
Step 4 break the game
When an organization's performance declines or bottlenecks under the pressure of competitors, it can plan appropriate marketing activities in time to deal with the competition of competitors and change the situation.
Basic steps of marketing activity planning of dental clinic
1, market research and analysis
Before planning marketing activities, we should fully understand our competitors, their marketing strategies, price system, activities, implementation methods, and all internal efforts (such as consulting, services of doctors and nurses and redevelopment, etc.). ); In addition, it is necessary to investigate the target customers to understand their needs; After the investigation, it is necessary to make a detailed analysis of the investigation results and determine the positioning of marketing activities, including target group positioning, activity strategy, price positioning, service positioning and so on, in combination with the effect of previous activities.
2. Define the activity objectives.
Every marketing activity will make the organization invest financial resources, time and energy. Defining the goal of the activity is to define the direction for the planning and holding of the activity and ensure that all the investment can be harvested. For dental clinics, the marketing objectives are basically brand promotion, customer satisfaction and performance improvement.
3. Determine the form and scale of the activity.
Determine the form and scale of the activity according to the results of investigation and analysis, the orientation and objectives of the activity and its own situation; The form can be innovative and integrated into the preferences of target consumers, but it must not be spoofed. The scale should respect the actual situation and not blindly pursue the big and complete, which is not conducive to cost control and implementation.
Step 4 write a plan
1, the theme is clear: the theme of the marketing activity is the concentration of the overall content of the activity, which must be concise and eye-catching, so that the audience can basically know the content of the activity after reading it.
2. The content should be comprehensive and detailed: when writing a plan, not only the content of the activity should be elaborated in detail, but also the implementation process of the activity should be described in detail from the level of an executor, so that everyone involved in the implementation can know when to do it and how to do it after reading the plan, which is also an important step to ensure the smooth progress of the activity. Specifically, it includes: staffing and division of labor, personnel responsibilities, implementation worksheet, material design content and list, etc.
3. Integrate resources and plan publicity: A good marketing activity is inseparable from online and offline publicity. Therefore, when writing a plan, we should also make a detailed plan on the publicity of the event. According to the purpose and budget of the activity, you should integrate all available publicity channel resources and formulate the most effective communication plan to ensure that the activity can achieve the final expectation.
4. Have a plan and a budget: when writing an activity plan, you should consider all the possible consequences of the activity and plan ahead in case of emergency; Activity budget can let us know the activity cost input, which is convenient for the evaluation of the whole activity effect in the later stage.
Implementation of marketing planning for oral diagnosis and treatment activities
1, activity preparation
This stage, also known as the warm-up period of the activity, not only implements the people, time, place and materials needed to hold the marketing activity, but also officially begins to warm up the publicity. In addition, preparations for activities within the organization should also begin, such as training and drills for medical staff reception and service processes; Training in consulting skills and procedures; Training in the production and use of various forms required for activities.
2. Activity execution
Clear objectives, clear responsibilities, overall arrangements, control the overall situation, grasp the details, everyone involved in the implementation should perform their duties, cooperate with each other, and make up the position in time; With the service concept of "customer satisfaction", inform and explain in advance a series of extra charges and new projects involved in the activity; At the same time, increase the promotion of activities. In order to show the process and phased effect of the activity in time, it is best to publicize it in combination with customer experience to increase the trust of target customers in the activity.
3. Promotion of activities
A good activity should not only be produced, but also be thoroughly implemented. Publicity is an important part of implementation, so I will talk about it separately. The publicity now is not like before, just sending a leaflet at the door of the store or on several streets. There are now n channels, such as online home WeChat official account activity push, WeChat group, QQ group, community website and so on.
4. Activity evaluation
After the activity, all departments and personnel involved in the implementation should summarize and analyze the activity, put forward solutions to the shortcomings, put forward the best solutions to the good parts, and then form a written summary; In addition, it is necessary to analyze the activities in data, such as input-output ratio, team performance, consulting transformation ability, publicity channel effect and so on. To provide effective data support for the organization's future marketing activities or future operations.