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In 2024, can the franchise business still be done?
In 2024, entering the business is still an attractive choice. The following is an analysis based on current market trends and information:

Market demand and growth:

Health and wellness industry: With the improvement of people's health awareness, the health and wellness industry is gradually emerging. Traditional Chinese medicine health, nutritious diet, fitness exercise and other fields have attracted much attention, providing a stable and growing market demand for entrepreneurs.

Artificial intelligence and big data: The rapid development of technology in these two fields provides intelligent solutions for enterprises and has broad application prospects. Joining these industries can take advantage of technical advantages and data analysis ability to seize market opportunities.

Green environmental protection industry: With the increasingly serious global environmental problems, green environmental protection has become a hot spot of social concern. Joining new energy, environmental protection technology and other environmental protection industries not only meets the strategic requirements of sustainable development, but also enjoys preferential policies and market dividends.

Policy support:

In order to stimulate market vitality and promote economic development, governments all over the world are increasing their support for entrepreneurs. In 2024, with the introduction of a series of entrepreneurship policies, entrepreneurs will receive more policy support, including tax incentives, financial support, entrepreneurship training and so on. These policies will effectively reduce the threshold and risk of starting a business.

Scientific and technological innovation leads the new trend;

The application of artificial intelligence, big data, Internet of Things and other technologies will be further expanded, bringing infinite possibilities to entrepreneurs. Especially in smart manufacturing, smart home, smart medical care and other fields, entrepreneurs can develop new products and services that meet the needs of consumers through technological innovation.

Features and personalized needs:

Consumers' demand for characteristics and personalization is increasing day by day. Joining catering, retail, education and other projects with local characteristics, healthy and delicious, environmental protection and other characteristics can meet the diverse needs of consumers and stand out in the market.

Online and offline integration:

The trend of online and offline integration is becoming more and more obvious. Physical stores and e-commerce platforms leverage each other to provide consumers with a richer consumption experience. Entrepreneurs can combine online and offline advantages to create a unique business model.

Successful case analysis:

By analyzing successful franchise cases, such as sports equipment stores and outdoor sports goods stores, we can find that it is very important to choose brands with market visibility and influence and provide professional training and business support for the success of entrepreneurship.

To sum up, entering the business in 2024 is still an attractive choice. However, when entrepreneurs choose to join the project, they need to make decisions according to their own interests, financial strength, market positioning and local actual conditions to ensure the success of the venture.