I copied a sales letter from Mr. Liu Keya, who is known as "the first salesman in China". At the beginning of the letter, he did not talk about some of his brilliant achievements, but took the students who participated in his training as an example. He mainly talked about the experiences of his five students and how much money they earned by using his marketing secrets ... 465,600 in three hours and 338,000 in three months, ranking first in the open class. Why do they find it so easy to make money? My first feeling is that it must be false and deceptive.
I continued to copy with suspicion. When I wrote that he said, "It will show how to earn 300,000, 500,000 or even 1 10,000 in 2008, even if you don't know anything about sales", I really wanted to. Do you need to use so many ellipsis? Then, I read the whole letter. I am really speechless. I think there is something wrong with his sentence. There are many ellipses, and all I can think of is ... Of course, even if there are many ellipses, we should copy them. I saw him selling a course for five thousand yuan for five days, and I thought to myself, will someone buy it for five thousand yuan for five days? I don't think there is anyone, but he said that 20 students signed up (no one knows whether it is true or not). After that, he wrote another letter, selling videos of his five-day course for 1000 yuan. I thought at that time, if it were me, I wouldn't buy it. I didn't expect that there were 89 buyers in the day he said the most (I don't know whether it is true or not yet).
Then continue to copy the following contents, mainly around the five students he mentioned at the beginning, mainly about how he and the five students met, and the five students also described him, mainly about how he changed after knowing Mr. Ke Ya and how much money he earned under his guidance. This is, I only have this feeling in my heart. Are you sure they are not "business mutual assistance"?
Then, after talking about the experiences of these students, as I expected, he proposed how to get incredible marketing secrets like them, and he launched a plan, millionaire trainer. Hearing this name, millionaires are unmoved. Writing here, I have to admit that he is really good at selling. He first introduced the cases of several of his students, showing us that this secret is true and effective, and someone is already doing it. This increases the authenticity, and at the same time he mentioned the triple guarantee of participating in the millionaire trainer program, zero investment and zero risk. If you are not sure to participate in this program, you can even keep the "starting suit" for free. Hearing this, everyone should be very moved. Probably everyone thinks so: I can listen to it first, just quit halfway, and there is no loss for me. In the end, I may get a business suit (anyway, I think so at this time).
The letter is almost finished. He emphasized how much money you expect to earn before the end of 2008 and what your life will be like. He also attached a contact number and said that if you are in the top 20, you can get his planning report of earning 460,000 yuan in three hours. Seeing this, who else is not moved? At this time, he wrote the contact information and even gave the specific address, which increased the credibility. He wrote five special reminders in the letter, in which he wrote: This millionaire trainer program will be your only chance this year, next year or even this life. He also emphasized that this training program only recruits 50 students, which gives people a sense of urgency and can speed up the transaction. I have to say that his sales methods are very clever. When you read his sales letter, you won't feel that you are being marketed. He is really good at grasping people's hearts. At first, he quoted one case after another to convince people of the authenticity of his marketing secrets. Later, he threw out one gift after another, satisfying people's psychology of taking advantage, and at the same time ensuring zero risk and zero investment, dispelling people's concerns.
His marketing is undoubtedly successful. After reading this letter, I feel like I want a copy of his marketing tips, and the routines are one after another. Sure enough, only routines are popular!