Unexpectedly, the operation failed and the "dream" became a "nightmare". Not only did Ms. Wang not become beautiful, but she did serious harm to her appearance and body. She said that a good buttock augmentation operation was not done at all. Facial depression is unnatural, chest occasionally hurts, and liposuction inside and outside the legs is seriously uneven. The imperfection after the operation makes Ms. Wang prone to anxiety and anger.
Ms. Wang believes that the doctor's operation is not standardized, the technology is not refined, the surgical method and postoperative effect are exaggerated, and it is suspected of fraud, which has brought great pain to her body and mind. After many unsuccessful consultations with the clinic, she complained to the clinic and the online platform and demanded compensation.
In recent years, the demand for micro-plastic surgery has become increasingly strong, and the "face value economy" has spawned a large number of unqualified small workshop-style medical beauty institutions. Behind the vigorous development of the industry, some problems need to be solved urgently. Recently, the Beijing No.2 Intermediate People's Court found that there are more and more cases of medical beauty damage disputes, and the chaotic medical beauty industry needs to be standardized.
The court's investigation report lists four chaos phenomena in the medical and beauty industry market: unqualified medical and beauty institutions, low quality of employees, prevalence of false advertisements, and nonstandard medical and beauty consumables.
Nowadays, "Yan value" can bring many changes to consumption, marketing, labor market and other fields. According to the White Paper on 20 17 Medical and Beauty Industry recently released by relevant institutions, the number of medical and beauty consumers in China increased by 42% in 20 17 compared with that in 20 16, much higher than the global growth rate of 7%, and China became the fastest growing country in the world. This speed has also brought opportunities and challenges to practitioners in the medical and beauty industry. Doctors have limited resources and the training speed can't keep up with the demand. The "black market" without a medical license and the "black doctors" who have been trained for five days are rampant.
Different from traditional beauty, medical beauty has certain risks because of its invasive and traumatic characteristics. Some informal clinics, beauty salons and nail salons that do not meet the basic standards of medical institutions have no fear of providing medical beauty services. Most of these institutions are not approved, the hardware conditions are poor, the equipment is reused many times, and the process is not rigorous, which easily leads to infectious diseases and cross-infection.
At present, some medical beauty institutions still ignore the medical attributes of medical beauty, violate the provisions of the Measures for the Administration of Medical Advertisements, play "big tricks", confuse the audience with new words, and package simple technologies into new concepts and technologies, such as "wrinkles can be completely eliminated with one stitch, and ten years younger is not a dream" and other exaggerated propaganda.
According to the Measures for the Administration of Medical Advertisements, medical advertisements are limited to the basic contents such as the name, address, diagnosis and treatment subjects and telephone number of medical institutions, and the publication of medical advertisements must be approved by the relevant health administrative departments. Medical beauty should also abide by the above provisions because of its medical attributes.