1. We must establish the viewpoint of "resource development", overcome the viewpoint that "resources are a godsend" and carry out a large number of productive development of tourism resources.
2. We must establish the viewpoint of supporting construction and comprehensive management, and overcome the business concept of "going it alone". 3. We must establish an innovative viewpoint, establish the characteristics of tourism commodities and management in this region, and overcome the general viewpoint of service management.
4. We should establish the viewpoint of expanding reproduction by content, overcome the viewpoint of only focusing on expanding reproduction by extension, and give full play to the role of existing resources and the internal potential of enterprises.
Ways to improve the economic benefits of tourism enterprises
(A) to strengthen the tourism market research, expand the source of tourists.
Tourist source is a prerequisite for the survival and development of tourism, and it is also an important way to increase the operating income of tourism enterprises. Therefore, it is necessary to keep abreast of the changes in the tourist source market, investigate, study and analyze the flow of existing tourists, the situation of potential tourists, and the political and economic status quo and development trend of major tourist source countries, so as to carry out targeted tourism publicity and promotion, provide appropriate tourism products and services, continuously expand the tourist source market, increase the operating income of tourism enterprises and improve economic benefits. Otherwise, it will lose market competitiveness and tourists, and without tourists, there will be no tourism economic activities, and it will be impossible to realize and improve the economic benefits of tourism enterprises.
(2) Improving labor productivity and reducing the cost of tourism products is one of the important ways to improve the economic benefits of tourism enterprises. Improving labor productivity is to improve the quality of employees in tourism enterprises, strengthen division of labor and cooperation, improve the scientific nature of labor organization, try to complete the same reception tasks with less labor input, or complete more reception tasks with the same input, thus saving capital occupation, reducing the consumption of manpower, financial resources and material resources, and reducing the cost of tourism products. At the same time, improving labor productivity is also conducive to making full use of existing facilities, expanding operating income, and achieving the purpose of improving profits, reducing costs and increasing tourism economic benefits.
(C) to strengthen economic accounting, improve economic efficiency
4) Economic accounting is one of the indispensable and important tasks in economic management. The economic accounting of tourism enterprises is to reflect and supervise the process of tourism economic activities and their labor occupation and consumption by using the methods of currency, accounting and financial analysis, which lays the foundation for tourism enterprises to strengthen management and obtain good economic benefits. Strengthening the economic accounting of tourism enterprises is conducive to finding the weak links and problems in tourism economic activities, analyzing their causes and influencing factors, and taking effective countermeasures and measures to open up sources and reduce expenditure, tap the potential and reduce consumption.
Improve tourism professionals's quality and service quality.
5) Improving the quality of tourism service is the key to increase tourism benefits. The quality of tourism service is not only reflected in whether the tourism landscape is attractive, whether the tourism activities are rich and varied, and whether the tourist reception facilities are comfortable and safe, but also in the service attitude, cultural quality and moral cultivation of the tourism service personnel. Because tourism service is through the warm and thoughtful, sincere and friendly service attitude of tourism enterprise employees, through the humble courtesy, neat appearance, skilled service skills and good cultural quality and cultivation of service personnel, visitors can really feel at home. Therefore, improving and improving the service quality can meet the needs of tourists, encourage them to increase their stay time and consumption, and accordingly improve the economic benefits of tourism. Since the service quality is mainly reflected in employees, it is necessary to improve the political quality, professional knowledge, business skills and moral cultivation of employees in tourism enterprises, which is also the guarantee to improve the service quality.
6) Strengthen the basic management of tourism enterprises and constantly improve the management level.
The economic benefits of tourism enterprises are also based on good management basic work. Doing basic management well is not only the premise of improving the management level of tourism enterprises, but also an important way to create good economic benefits. Therefore, to strengthen the basic management of tourism enterprises, we must conscientiously do the following work. First, it is necessary to strengthen the standardization work, bring all activities of enterprises into the track of standardization, standardization and procedure, establish a good working order and improve work efficiency. The second is to strengthen the quota work, formulate advanced and reasonable quota level and strict quota management system, and give full play to the positive role of quota management. Third, strengthen information and measurement, and continuously improve service quality through timely, accurate and comprehensive information exchange and feedback. On the premise of strengthening measurement supervision and management, we will continuously improve service quality, reduce costs and improve economic benefits. Fourth, strengthen the formulation and implementation of rules and regulations, strictly implement various work systems, economic responsibility system and reward and punishment system, standardize employee behavior, and promote the improvement and improvement of management.
Tourism marketing strategy
(1) Actively explore the tourism market and strengthen advertising and promotion. China's tourism industry is in the primary stage of the life cycle of tourism products, that is, most of them are in the investment period and growth period. The main characteristics of this period are that tourism products are being developed, the tourism market is being opened up, and the quality and popularity of products are not high, which is gradually recognized and accepted by people. The main countermeasures are to strengthen advertising and raise awareness; Improve the quality of tourism products; Take promotional measures to attract tourists; Encourage middlemen to distribute enterprise products and expand market areas.
At this stage, we should emphasize a word "fast" and a word "good", that is, the tourism market should develop rapidly and the quality of tourism products should be better.
(2) Develop new tourism products with their own characteristics, provide differentiated tourism services, and provide different tourism products for different demanders, create users and expand the market by implementing differentiated marketing strategies.
(3) To achieve the business objectives of the enterprise, formulate and implement the corresponding marketing mix strategy. (4) Reasonable and comprehensive use of strategic 4PS strategic elements such as exploration (market research), segmentation (market segmentation), positioning (product positioning) and priority (target market optimization) and tactical 4PS marketing elements such as products, prices, sales channels and promotion means to optimize the overall marketing effect.
For example, when dealing with the tide of individual customers since the 1980s, we can change the way of "group customers" in the past and adopt the following marketing mix strategies.
In terms of products, in view of the randomness of a single customer's purchase behavior, we can adopt the product structure strategy of multi-variety, small batch and small unit, which provides full convenience for flexible combination and free choice. In terms of price, individual customers need to follow the law of value and adopt different price difference strategies instead of asking exorbitant prices.
In terms of sales channels, a "personal department" and a "reception station" can be set up to provide convenient, flexible, flexible and diverse acceptance channels for individual customers, including direct sales channels and indirect sales channels. Generally speaking, promotion has push-pull strategy. For group guests, we use both push and pull, while for individual guests, we should give priority to pull. Facing the potential tourists in the vast tourism market, we should adopt TV, radio, newspapers, product samples and other advertising media, participate in tourism fairs and other publicity strategies to win more tourists.