First, the purpose of rectification

Through all-round diagnosis and adjustment of supermarkets, we can find and solve problems, realize the benign operation of supermarkets, improve the total profitability of supermarkets from all levels of supermarket management, and make supermarkets not deviate from our standardized and standardized management track.

Second, the rectification ideas

Through on-the-spot investigation, the supermarket is diagnosed in all directions, and rectification opinions and measures are put forward according to the diagnosed problems, and implemented as planned. If the rectification is unqualified and temporarily unable to be implemented, a plan should be formulated and implemented step by step. We should not only solve the immediate practical problems, but also pave the way for future development. As a systematic project, we should pay close attention to it, put an end to arbitrariness and make overall plans.

Third, the time process.

Strive to make changes from the inside out before the end of June this year, see the results, and prepare for the next party day and festival. The specific time schedule will be specified in the following rectification contents. The implementation of various rectification measures will be carried out step by step.

Fourth, the rectification plan

The general contents of rectification include: re-planning and training of human resources, construction of restraint and incentive system; Reorientation of supermarket management structure; Optimization of commodity structure; Commodity arrangement reorganization, etc.

(1) Re-planning, training and evaluation of human resources

Status:

1, job responsibilities are not clear and the system is not binding.

2. The person in charge has a low management level.

3. Employees' service awareness is not strong, service skills are high, and service skills are inflexible.

4. On-site discipline is lax, and management techniques need to be improved.

Solution:

1, organizational structure integration, re-planning and designing human resource allocation; Establish corresponding post responsibilities and norms; Improve and implement the management system suitable for the present situation of supermarkets.

2. Change the current salary system, gradually implement performance appraisal, closely link the profit and loss of supermarkets with the contributions of employees, and establish and improve the incentive and restraint mechanism of supermarkets.

Note: During the implementation of top-down performance appraisal, people should realize that this change will not only benefit the boss. Only by paying attention to incentives and constraints can enterprises enhance their competitiveness and ensure common interests.

(2), the supermarket management structure and commodity structure.

Status:

The advantage of supermarket management structure lies in the introduction of new business projects, which enriches the service functions of supermarkets, meets the diversified needs of consumers and has a superior geographical position. As long as the supermarket attracts enough attention, the number of customers is enough. But the business characteristics are still not outstanding enough. In the commodity structure, there are some phenomena, such as unbalanced proportion of similar commodities, unclear marketing situation and insufficient attention to the elimination of unsalable products.

solution

1. Reorientation of supermarket management: Through on-the-spot investigation, compare and analyze the advantages and disadvantages with competitive stores, gain insight into the strength of both sides, understand the consumption trend, tap the potential needs of the people, and gain insight into the restrictive factors of consumers' loyalty to supermarkets.

******? Analyze and compare the historical operation data of supermarkets to understand the contribution of various commodities to supermarkets, including sales, gross profit and marketing rate. And verify the business scale and investment strength of various commodities.

******? Each management team makes detailed market adjustments to competitive stores, and fully grasps the total variety of goods in Tongliao supermarket format, which best-selling goods we have not yet set foot in, and which goods need us to guide consumption, so as to understand the present and future needs of ordinary people more comprehensively and concretely.

2. Adjustment of business structure

Concentrate suppliers, delete scattered small suppliers who want supermarkets to be responsible for delivery, and strive for suppliers to deliver goods to your door as much as possible to maximize benefits.

3. Adjustment of commodity structure

Fully implement the inventory work, so as to update the system data and solve the problem of commodity shortage; Determine the main commodities and eliminate unsalable commodities. The main commodities are: paper products, cleaning products, snack foods, non-staple food seasonings, grain and oil products, etc.

Clean up the over-standard inventory. In principle, the food turnover days exceed 30 days, and the non-food turnover days exceed 45 days, which is regarded as over-standard inventory and resolutely retired. Avoid unnecessary backlog and losses.

Note: Turnover days: the number of days that an enterprise experiences from acquiring inventory to consuming and selling inventory.

(3) Reorganization of commodity decoration

Commodity display

Status:

1. At present, the arrangement of goods is still chaotic, irregular and seasonal.

2. The container on the first floor is obviously vacant, which wastes space.

solution

There are many principles for commodity display, but generally measures can be taken according to these principles:

1, seasonality: the sales of goods change with the season of products, so the characteristics of this season must be highlighted in the display of goods. There are warm cabinets in winter and freezers in summer.

2. Cleanliness: The goods are displayed neatly, which requires many aspects to look at the problem from an artistic point of view, so that the whole layout is vivid, beautiful and artistic. Only in this way can we attract customers and stimulate consumption. Clean up before going to work every day, especially the facade hygiene (freezer) and the container cleaning on the second floor.

3. Timeliness: It is necessary to change and update the location of displayed goods regularly and timely, display more best-selling goods, give customers a brand-new feeling and expand the purchase probability. For out-of-stock and best-selling goods, it is necessary to apply for replenishment in time. Expired goods will be promoted in time, and expired goods will be removed from the shelves in time.

4. compactness: make full use of space and display compactly, so as to achieve the momentum of more goods and faster circulation, and make customers have a visual impact.

brand promotion

1. Expand publicity, especially the promotion of featured goods, attract customers with advantageous projects, and expand the radiation of business circle.

2. Do a good job in group purchase sales and membership sales, and strive to stabilize the customer base for a long time.

3. Do a good job in service, improve service quality, and form its own characteristics in service. For example, we can make use of the characteristics of concentrated consumers in the business circle to expand the scope of free home delivery and narrow the distance with consumers.

4. Continue to pay attention to promotion. We can use fast-expired food to promote sales through bundling, price reduction and one-yuan area sales. And regularly carry out specific commodity promotion activities to increase the flow of people in supermarkets. In particular, the promotion of price-sensitive goods such as fresh food (after rectification) will attract consumers from far and near at low prices and drive sales from point to area.

Set a counter:

1, scented tea, medlar, lotus seeds, longan and other health foods.

2. Children's food and toys area.

3, hot-selling and promotional goods area.

Supermarket rectification plan (2)

First, the preliminary work (office):

1. supplier deletion list confirmation-print, discuss with the buyer, delete and sign (18 years ago).

2. Contact the temporary workers in Shuyang-contact the Human Resources Department, save the contact information, and then contact the supermarket.

3, communicate with the computer consultant for the first inventory plan, if the sealed commodity files and new commodity files.

On the morning of April 20th, I communicated with ITU, the computer consultant, about the inventory plan again. If necessary, I invited him to come and guide me in the evening.

5. According to the information list provided by the buyer, delete the uncooperative suppliers, keep the list of cooperative suppliers, and recalculate by computer.

6. Organize inventory plan, planning, employee schedule, employee division plan, etc.

Second, the inventory plan (XX supermarket):

1, inventory method:

First, the actual inventory. For unsold inventory goods, conduct on-site inventory statistics. Inventory labels shall be filled in during inventory, and the name, unit, barcode, quantity, retail price, production date, shelf life and expiration date of the goods shall be recorded, which shall be signed by the copywriter, the initial seller, the re-seller (random, with emphasis on valuables), the reviewer and the input person.

Second, a comprehensive inventory. Take stock of all the inventory in the store within one week.

Third, the inventory is closed. Stop work for a week during normal business hours to make an inventory.

Fourth, irregular inventory. In case of price adjustment, sales model change, personnel transfer, accidents, warehouse cleaning, etc. , the interval of each inventory can be inconsistent.

Inventory organization

The supermarket is responsible for the inventory work, and the headquarters (office) gives guidance and supervision. () The inventory work is carried out by a full-time inventory team, and the data obtained after the inventory is immediately input into a computer for statistical analysis. After establishing the inventory organization, you must also plan the inventory schedule of the current year in order to make preparations in advance.

Inventory configuration diagram

The graphic design scheme of supermarket designed before supermarket reorganization can be used as inventory scheme. The floor plan should include the facilities of the store (refrigerator, shelves, large exhibition area, etc.). ) and the warehouse area in the backyard. All places where goods are stored or displayed should be marked so that each area is responsible for inventory operation. Its operation method is: determine the location of inventory and commodity display; Prepare the inventory configuration diagram according to the inventory location; Number each position; Make the number into a sticker and stick it on the upper right corner of the display shelf. After doing the above work, you can assign the responsibility area in detail, so that the inventory personnel can really understand the scope of work and control the inventory progress. See XX supermarket inventory plan for details.

Third, the later work:

1, be familiar with computer operation (XX software and cashier computer), and train new supermarket employees.

2. Introduce the supermarket management system, responsibilities and processes to new employees.

3, supermarket contract agreement, find a contractor, sign a contract agreement.

Supermarket rectification plan (3)

After the operation and adjustment in recent years, Hongqi Department Store Lifestyle Supermarket has basically reached the recognition of the surrounding residents, but we still have some shortcomings. Through my observation and understanding, there are the following aspects:

First, commodity display

There are many principles of commodity display, but they can be roughly divided into the following principles:

Representativeness: it mainly reflects the different positioning and brand concept of each brand, and sends a hint and reminder to the target customer group from the product and display mode to attract everyone's attention and highlight the differences with other brands;

Theme: All products of each brand are interrelated, and there will be one or several themes every quarter. Highlight the theme and echo each other when displaying;

Seasonality: the sales of goods change with the season of products, so the characteristics of this season must be highlighted in the display of goods, and some fashionable elements are often reflected in these places;

Artistic: commodity display is not going to the vegetable market to buy food. Just put it in order. You need to look at the problem from an artistic point of view in many aspects in order to make the whole layout vivid, beautiful and full of artistry. Only in this way can we attract customers and highlight the brand.

1, the display should be time-differentiated, and the display of the same counter and the same brand should change greatly because of different time. The change mentioned here is not only to change the position of the displayed goods in a specified period, but also to give customers a new look.

At the beginning of the season: when the goods are delivered at the beginning of the season, because the goods are not fully listed, the new goods are often those styles, 10 items, and customers often wait until you have more goods, so I will buy more if I choose more. But this time is the time when the sales profit is the biggest for the merchants, so we must find ways to make customers give up waiting and make a purchase decision immediately. In fact, as we all know, because there are few new models, if we follow the normal display method, no matter how new products are displayed, we can't create the momentum of a large number of new products going on the market. At this time, we are required to repeat the display many times, in the most conspicuous display position, in many places, causing visual impact to customers. Eyes can deceive themselves the most! This result is easy to cause the illusion of customers, and the following promotion will be very helpful.

Mid-season: In mid-season sales, it is important to pay special attention to the fact that the best-selling goods should be displayed in many different positions on the counter, because the best-selling goods are often the goods that people pay the highest attention to and try on the most times, which is easy for guests to bring into the fitting room to try on, so that other guests lose the opportunity to buy. Therefore, we should pay attention to multi-point display and expand the purchase probability.

End-of-season: At the end of the season, the goods are out of code. At this time, we should pay attention to the goods with serious code breakage, and try not to display them in a prominent position, because the goods with serious code breakage are often the best-selling goods in the early stage, and the code breakage only appears because the goods cannot be replenished at the end of the season. However, due to the best-selling in the early stage, customer attention is often high. At this time, the customer chose a good style and there was no size. If it appears many times, it will have a great influence on the success rate of sales. Therefore, at the end of the season, we should try to display the goods with complete yards in a prominent position.

1. Expand publicity, especially the publicity of advantageous commercial projects such as imported food, high-grade goods and famous wines, so as to attract customers with advantageous projects and expand the radiation power of the business circle.

2. Do a good job in group purchase sales and membership sales, and strive for a long-term and stable customer base.

3. Do a good job in service, improve service quality, and form its own characteristics in service. For example, we can use the characteristics of concentrated consumers in the business circle to expand the scope of free home delivery; In view of the high quality of customers in the business circle and the number of surrounding schools, it is necessary to carry out more interactive cultural and entertainment activities to narrow the distance with consumers.

4. Continue to pay attention to promotion, especially the promotion of price-sensitive goods such as fresh food, to attract consumers from far and near at low prices, and to promote sales from point to area.