The meaning of "nourishing vitality"
Dairy products represented by milk are one of the most wonderful foods, which come from nature and are rich in nutrition, and are the source of a better life and life. Yili group nourishes health and vitality with little by little nourishment, making consumers full of vitality, opening a wonderful life and experiencing the beauty of life; In the future, Yili Group is not only a provider of healthy food, but also an advocate of healthy lifestyle.
The background of "nourishing vitality"
The proposal of "nourishing vitality" is the starting point of Yili Group's future brand planning.
Five-year accumulation: In 2006, Yili Group launched the five-year plan, issued the strategy of "Healthy China", strengthened milk source control, improved product structure, took the lead in completing the national production capacity layout, and brought healthy and high-quality products to consumers all over the country. Subsequently, based on the healthy development of the enterprise itself, Yili initiated a "green industrial chain", practiced the road of harmony with nature, society, the public and industry partners, and formed a "green ecological circle" for the sustainable development of the whole industrial chain.
The starting point of brand planning in the next five years: In the future, Yili Group will be positioned not only as a provider of healthy food, but also as an advocate of healthy lifestyle and a pioneer of China's creation, which will drive the whole food industry in China to become a world-class healthy food group.