Because retail is a comprehensive industry, you can almost encounter most problems in other industries in retail. A good retailer must have a good comprehensive quality. Retail can experience life.
Some people ask why the best answer is to choose retail.
The retail industry is easy to operate and has a wide range of contacts, which is more conducive to investigating and understanding product efficiency.
When interviewing in a large supermarket, if the interviewer asks you why you like retail, how to answer it is better. . . ? Urgent. . .
Do you really want this job? If so, answer questions in a targeted manner. The retail industry is based on providing services and facilitating consumers. If you can join this industry, you can have a deeper understanding of the operation process of this industry and learn more about goods. From your own standpoint, you can not only serve others, but also improve your communication skills. In fact, sometimes you don't have to pay too much attention to answering questions during an interview. Some examiners just want to know your truest thoughts, and expressing them simply and clearly may make you stand out.
What are the reasons for choosing retailers and wholesalers?
make money
When the interviewer asks you why you chose to sell this industry, what should I answer? 、
A: Because all my qualifications are suitable for the sales industry, I just need to exercise at first. The purpose of exercise is to enable me to make greater contributions to the company and create more benefits for the company, not for personal interests. Therefore, from the perspective of development, companies should encourage this kind of exercise and provide exercise opportunities.
Why is the location of the store significant to retail operation?
Because most retail stores are now waiting for customers to come to their homes, more customers pass by in convenient places.
Select the reason supermarket for this sales method.
At present, the domestic retail situation is not good.
For this work that affects sales:
First, the store location is crowded;
Second, whether the goods are complete;
Third, whether the commodity price is reasonable;
Fourth, supermarket service;
Fifth, the problem of the commodity itself;
As for the development direction of small and medium-sized supermarkets, I dare not make sense.
However, this stage is a difficult time for domestic small and medium-sized retailers. Only by doing a good job in the current market, improving service quality, strengthening product system and enhancing customer loyalty is the way out.
As long as it doesn't fall in the financial crisis, it is good.
Thinking T series barcode scanner T200 CCD red scanner, T2800 laser barcode scanner, T300 laser barcode scanner, T800 wireless barcode scanner. Thinking about high-quality bar code equipment manufacturers. We will provide one-year free warranty for all products sold, and recommend a reasonable bar code application solution for you.
Why do consumers expect more and more from retailers?
(A) "consumer satisfaction" strategy
From the consumer's point of view, what retail consumers buy is actually a life improvement plan, and how to provide the best improvement plan is exactly what enterprises should consider. The specific strategies are divided into the following four aspects:
1. Select market segments and implement dislocation management. Commercial competition depends to a considerable extent on the grasp of consumers, that is, the grasp of market segmentation. Market segmentation is a market classification process that divides the market into several consumer groups according to the differences of consumers' needs and desires, buying behaviors and buying habits. Every market segment is a group of consumers with similar demand tendencies. Traditional retailers should make full use of their strengths and avoid weaknesses, accurately analyze the market segments impacted by online sales, accurately grasp and meet the needs of specific market segments, and select goods and articles suitable for target customers with customers as the center. Take home appliances that have been greatly impacted by online sales as an example. The business of online home appliance sellers has the following characteristics: the proportion of large household appliances is greater than that of small household appliances; The product level is low, mainly concentrated in low-end home appliances; Price wars are frequent, and attracting customers at low prices is its main business strategy. According to the analysis of market segments, traditional home appliance retailers can make the following choices: expanding the proportion of small household appliances in product structure selection; Expand the proportion of high-end home appliances at the product level; The choice of price strategy pays attention to the price of e-commerce, but we must judge the situation and not follow the trend, because the price of home appliances of online sellers is low, but the price war also leads to excessive consumption and is unsustainable. At the same time, traditional retailers should also determine and provide systematic, high-tech services, targeted services and intensive services for specific target customer groups on the basis of market research and market segmentation in the business circle, according to the needs of market consumers and their own operating characteristics, so as to realize dislocation management and dislocation competition and dislocation development with advantages far superior to online sellers in specific fields and characteristic customer groups.
2. Promote channel reform and control commodity prices. The price of online sellers can be lower than that of traditional retailers because they have channel advantages. Traditional retailers should promote their own channel reform, learn from the advanced practices of online sellers, change the hierarchical distribution mode that leads to high terminal price and low operating efficiency, and gradually adopt the mode of direct docking with manufacturers to reduce the profit consumption of intermediate links and channels in order to occupy a favorable position in price competition. Channel reform needs a process, but only in this way can we reduce the price of terminal retail goods, provide consumers with cheap goods and win the favor of consumers.
3. Strengthen quality awareness and improve service level. It is necessary to strengthen quality awareness, control the whole process of commodity quality, track the whole process of after-sales of commodities, and comprehensively improve the quality of commodities and services. The whole process control of commodity quality refers to the control of commodity quality from the source of production, logistics to sales, ensuring the source of commodity procurement, the storage and maintenance of quality in the process of commodity logistics, and ensuring the quality in sales; The whole after-sales tracking of commodities refers to grasping the after-sales service of commodities, especially those that have been used for a long time, establishing the service consciousness of "consumers buy not only commodities, but also a service", paying a return visit and giving timely feedback, providing the whole after-sales service, helping consumers improve their life after purchasing commodities, winning consumers' trust, improving consumers' loyalty and satisfaction, and providing them with a service level significantly higher than that of online sellers.
4. Pay attention to the shopping experience to ensure customer satisfaction. For consumers, shopping is the process of experience and experience is an irreplaceable part of shopping. "Experience" is an important focus in the competition between traditional retailers and online sellers. To do a good shopping experience, we should provide more shopping experience services for customers with the help of physical retail stores, such as: teaching food cooking and health care knowledge in fresh food areas; Teach the use and experience of electrical appliances to improve the knowledge in the electrical field; Teach customers makeup and beauty knowledge and product use methods in the cosmetics area, so that customers can experience and acquire relevant knowledge while shopping; At the same time, we should do a good job in shopping guide, and retail stores with a certain scale can also provide shopping carts with shopping guides to make it more convenient for customers to shop.
(B)' e-commerce transformation' strategy
American retail expert Thomas? Based on Hegel's dialectics, Malonic's retail dialectical process theory holds that all retail organizations learn from each other, tend to be consistent, become indistinguishable, at least very similar, and become new retail enterprises, that is, combinations. The old retail organization and its opposite will merge with each other in the constant competition and running-in, and finally produce an update that has both the operational characteristics of the former two and is obviously different. ......
What are the characteristics of retail industry?
1 is basically the development of market behavior.
First, * * * regards commercial retail and catering services as competitive industries, and its development resources, development direction, development scale and development form are completely configured, selected and regulated by the market.
Second, * * * decision-making bodies and commercial authorities need to improve their understanding of the position and role of modern commerce as an industrial market and industrial resources in economic development, the independence, dominance and decisiveness of commerce in economic development under market economy conditions, the development and changes of modern commercial retail management system, types and formats, and the changes of enterprise organization and management methods.
2. Start early, grow slowly and have a small scale.
Judging from the situation in the past three or four years, the development of Chinese and traditional large-scale commercial enterprises has slowed down, the number has decreased, the operation has shrunk, the efficiency has declined, and the degree of organization, scale and modernization has become lower and lower. The development gap with Shanghai's big commercial enterprises is getting bigger and bigger, and the contrast with the rapid development of foreign capital and commercial retail business run by other social departments in the Pearl River Delta is getting stronger and stronger. Taking chain operation as an example, the commercial chain operation in the Pearl River Delta has provided valuable experience for other provinces and cities in China. 1The first national seminar on commercial chain operation was held in Guangzhou in early March, 1994, and the practice of commercial chain operation in the Pearl River Delta was investigated on the spot. At that time, there were nearly 20 supermarkets in the Pearl River Delta. But up to now, most commercial chain enterprises still stay at the scale of 10-20 branches, and the largest chain system has no more than 80 branches.
3. Separation of traditional state-owned enterprises, private enterprises and foreign-funded enterprises.
In the modern commercial retail industry, although the traditional state-owned business occupies a place, influenced by the traditional business philosophy, in the modern retail formats such as chain supermarkets, warehouse stores, convenience stores, specialty stores and specialty stores, except for large department stores, the fundamental issues of establishing a new system, such as business philosophy, enterprise system, operating mechanism, industrial structure, format, development resources, scientific and technological progress and management structure, are basically not carried out in accordance with the model of modern circulation industry.
There are many businesses in other sectors of society, industries and other economic sectors, including industry, agriculture, transportation, construction and real estate. In particular, the good investment environment in the Pearl River Delta has attracted many foreign investors to invest in commercial retail. They use the commercial policy of * * *, and mainly cooperate with non-commercial institutions and enterprises outside China and commerce to gain greater operational autonomy and initiative.
4, pay attention to short-term returns, and the technical content is not high.
In the modern commercial retail industry dominated by market mechanism, due to the diversification of development resources and the commercial policy of * * * *, the risk of return on investment is the first consideration for investors. For example, in supermarket chains, in order to reduce investment and speed up returns, local commercial enterprises are very cautious in applying advanced technical facilities, investing little in computer-managed refrigeration equipment and POS systems, and lacking a sense of responsibility and motivation for some low-profit and high-risk commodities such as vegetables, fruits and meat. Although the critical point of enterprise profit and loss is relatively low, it lacks long-term investment and the organic composition of technology is not high; Lack of major commodities, irrational commodity structure. Therefore, it is obviously at a disadvantage to compete with foreign businessmen with big capital, high investment and high technology in the market for a long time.
5. Trade associations have played an active role in promoting the development of modern commercial retail.
Modern commercial retail is a new industry composed of various economic components, industries and departmental resources. In order to communicate the relationship between commercial administrative departments and commercial retail enterprises, coordinate the relationship between departments, industries and enterprises, introduce all kinds of new knowledge and technologies of modern commercial retail, establish commercial retail industry associations, and gradually realize the transformation from administrative management to industry management. The earliest Guangdong Chain Store Association established in China has played an active and important role in promoting the development of modern commercial retail in Guangdong.
What are the important factors that affect the location of retailers?
Retail industry is called "the industry where location determines fate", so the name has an extremely important and far-reaching impact on retail industry. Because the success or failure of the retail industry depends largely on the correctness of its store location. Therefore, it can be said that the address is the life of retail enterprises. The key to the success of retail industry is location selection, which shows the importance of location selection of retail industry.
Site selection is a long-term investment. Compared with other factors, it is long-term and fixed. Once the site is determined, it is difficult to change. If you choose well, the enterprise can benefit for a long time. Site selection is related to the success or failure of an enterprise, which will significantly affect the benefits and costs of actual operation and the expansion and development of enterprise scale in the future. Compared with manufacturing enterprises, the location of service enterprises is more important, and its location directly determines the operating income of enterprises to a great extent, and ultimately determines the survival of enterprises. Finally, site selection is an important basis for formulating business objectives and business strategies.