In 1980s, "passion" and "dream" were the key words in every young person's mind, and Guo Jiaxue was no exception. 1987 Graduated from Ankang Teachers College. After working in the school for only two years, he chose to leave the "iron rice bowl" and quit his job to go to sea, becoming the first person in Shaanxi Province to resign from public office and go to sea.
Guo Jiaxue started as 170 yuan without the backing of huge wealth and the guidance of senior officials' parents. In the most difficult period of starting a business, he sold the "palace-like" quadrangle left by his ancestors for 2700 yuan.
The groping stage in the initial stage of starting a business is the most painful. In the first few years at sea, Guo Jiaxue raised pigs. He personally carried the pig down the mountain to sell it. At that time, he could raise pigs to 200 Jin, but he only had 120 Jin. Later, in order to grow Chinese herbal medicine, he was in the snow again. Even migrant workers find it difficult. After 65,438+0.5 months, Guo Jiaxue's hands were swollen with ten joints. After seeing it, his mother said with distress, "Even if I come back to plant crops, it's ok ... don't bother."
Top 500 commercial enterprises bravely climb the peak.
In just a few years, Guo Jiaxue has tasted all kinds of unimaginable hardships. "I have nothing, but I am full of enthusiasm for success. With the support of blood and dreams, you won't feel that life is hard. "
"The film" Chinese Partner "is a true portrayal of entrepreneurship in our era, which makes me feel the same." When it comes to the ups and downs in the early days of starting a business, Guo Jiaxue still can't hide his excitement.
Everything finally turned around at 1996. In this year, Guo Jiaxue acquired a state-owned pharmaceutical factory in Fengxiang County, Shaanxi Province, thus starting the development of Dongsheng. Three years later, Dongsheng bought Tongren Aluminum Company, a listed company in Qinghai, for 60 million yuan, and renamed it "Dongsheng Technology" to complete the backdoor listing. Since then, Dongsheng has expanded at the rate of acquiring a company every year, and Guo Jiaxue has become a famous capital madman.
1At the end of 999, Guo Jiaxue led Dongsheng Group to start a strong development road, and in the following five years, he successively acquired Jiangsu Qidong Gaitianli, Qinghai Pharmaceutical, Livzon Group and Hubei Qianjiang Pharmaceutical. In 2004, Lectra Huayuan, China Resources, Fosun and other big names in the industry joined Yunyao Group, and the momentum reached its peak. Guo Jiaxue became a famous capital madman at that time, and the highest market value of Dongsheng Group was 654.38+00 billion. A series of strong acquisitions, rapid growth of assets, sweeping listing actions, let Guo Jiaxue see the dawn of the dream of reaching the top of the world's top 500 enterprises.
The role of 4.8 billion in nirvana.
However, suffering and glory are always twin brothers. In 2004, for Dongsheng chariot, the most critical crisis appeared soon-the capital chain was broken.
It was in 2004 that he spent a huge sum of money to buy Yunyao, which broke the capital chain of Guo Jiaxue and became the "battle of losing wings" in his M&A career for many years, and Dongsheng lost the reputation of the world's top 500.
"We must not go bankrupt!" Guo Jiaxue said, "As an entrepreneur, it is our responsibility and obligation to create a better life for employees and not to do anything that harms the market. If you go bankrupt, you have to pay your debts. "
In 2006, Guo Jiaxue led Dongsheng Group to start a difficult "eight-year war of resistance": 65.438+0.264 billion yuan to sell Baijiahei, 65.438+0.7 billion yuan to sell Livzon shares, and 750 million yuan to sell Yunnan Baiyao shares with a market value of over 65.438+0 billion yuan ... Until the end of 2065.438+02, Dongsheng's loan of 3.8 billion yuan was all. Dongsheng's persistence finally won the appreciation of the market.
Guo Jiaxue believes that entrepreneurs should be brave enough to bear certain responsibilities. Now he understands that a person needs to be humble to get things done well.
Cultural hiking from 500 years ago to 500 years ago
Born again after eight years of disaster, it has changed a lot. In Guo Jiaxue's own words: "At the age of 40, I am now an' old man' with nearly half a year and gray hair." For eight years, Guo Jiaxue refused to wander in the same place, and it was his two experiences of studying abroad that completely changed his values and world outlook.
During an accidental trip to Frankfurt, Guo Jiaxue walked into a unique "small restaurant", which was filled with strong historical flavor and antique charm. Being there is awe-inspiring.
To Guo Jiaxue's surprise, this 300-year-old restaurant never thought of expanding the second restaurant or even carrying out a large-scale renovation of the storefront, but inherited the ancient and exquisite quality. This persistence lasted for more than 300 years.
Another trip to Jincheng, Shanxi, touched me more deeply: compared with the family that is often "rich but not three generations", Liu Manor here has been prosperous for more than 400 years. The reason is the Liu family's inheritance and awe of traditional culture. In order not to disturb the people around, no matter how old the Liu family is, they should get off and walk home, leaving home 10.
"Being among the top 500 in the world is certainly something to be proud of. Don't be a top 500 company, but be a' fine and beautiful' small enterprise that is valuable to history. Isn't it more meaningful to maximize this' exquisiteness'? " These two learning experiences have given Guo Jiaxue more insights. "This' fine and beautiful' enterprise that gives me the confidence and motivation to fight for it all my life is widely known."
The Choice of Holding Guangyuyuan during the SARS Period
In 2003, Dongsheng Technology acquired Guangyuyuan with 95% shares, just like an invisible arrangement.
"How admirable it is to be able to preserve and inherit what our ancestors have done for 500 years. At that time, in order to revive the mission of Chinese medicine, I chose to cooperate with Shanxi Chinese Medicine Factory. "
It is with such respect that in 2003, when the epidemic was prevalent all over the country, Guo Jiaxue was alone and risked being infected by SARS, and went to Shanxi Chinese Medicine Factory for talks many times.
"In the two months since SARS, I always ran four or five times. I remember very clearly that twice, I was the only one on the plane."
After getting off the plane, Guo Jiaxue was placed in a designated place for isolation, where the negotiations were going on. Afterwards, everyone joked that it was a life-and-death battle. With professional knowledge and management experience, Guo Jiaxue successfully reached a cooperation agreement with Shanxi Chinese Medicine Factory, and changed its name to Guangyuyuan, Shanxi Chinese Medicine Factory, using the brand name of Guguangbang. Eleven years have passed, and the standardized assembly line and modern production workshop have started a bigger planning blueprint in the mind of the new leader of Guangyuyuan.
The revival of Chinese medicine has a long way to go, and the revival of Chinese medicine culture
"From now on, I will dedicate my life to one thing-Zhongxing Guangyuyuan Chinese Medicine Company to revive Chinese medicine culture!" Guo Jiaxue
Guangyuyuan, which is controlled by Dongsheng, is an old Chinese medicine enterprise with a history of nearly 500 years. If you want to be an enterprise that has been inherited for thousands of years, you can't do without a strong corporate culture. As the oldest brand of traditional Chinese medicine in China, Guangyuyuan has gone through 473 years and has become the only enterprise in Shanxi that has been inherited for nearly 500 years. In 473, Guangyuyuan abided by the old pharmaceutical motto "Although no one saw it, he knew it", "Do it without meaning, never take it; Reasoning, 900 words ". "
At present, Guangyuyuan (stock number: 60077 1) has two national secret recipes, Guilingji and Dingkundan, and three intangible cultural heritages, as well as a number of historical brands with outstanding effects, such as Angong Niuhuang Pill, Niuhuang Qingxin Pill and Baoying Powder. From Emperor Qianlong's "one day's disobedience" to the favor of General Su Yu in modern times, and now to the homes of ordinary people, Guangyuyuan is using its own brand products to benefit generations of China people.
In the past ten years, Guo Jiaxue has developed Guangyuyuan, a traditional old shop, into a high-tech modern pharmaceutical enterprise integrating R&D, production and sales of Chinese patent medicines. Under the clear guidance of the Twelfth Five-Year Plan of Chinese Medicine, in the new period of building a well-off society in an all-round way in the motherland and at the historical moment of the great rejuvenation of the Chinese nation, Guangyuyuan gives back to the public with fine health-preserving Chinese medicines and creates a new era of intelligent health-preserving.
In Guo Jiaxue's view, the realization of the Chinese dream first lies in promoting traditional culture, first of all, ZTE Guangyuyuan culture, and establishing Guangyuyuan Museum of Traditional Chinese Medicine through the "Hundred Stores" plan. This is a cultural communication project. Guo Jiaxue hopes that through decades of efforts, China people will regain their confidence in Chinese medicine culture and China culture.
Talking about these years of meditation, Guo Jiaxue seems to have an epiphany. In the second half of his life, he only concentrated on one thing-managing the enterprises inherited by his ancestors for more than 470 years-instead of pursuing the world's top 500, he pursued a great cause that can be passed down to future generations for a hundred years.