The first section, how to open a beauty salon

People engaged in the beauty industry want to open a decent beauty salon, so how to open a beauty salon should be considered from the following aspects:

First, the choice of location:

Beauty salons are out-and-out service shops, and they need to carry out their own business at designated addresses and business districts. So the key to the success of opening a beauty salon is the choice of address.

First of all, we should analyze the various commercial factors of beauty salon location in our minds. The following factors need to be considered: Is your beauty salon located in residential area, office area, downtown area, mixed commercial and residential area or suburb? What is the population composition around the beauty salon you run, paying special attention to whether it is the inflow area or the outflow area; Consumer spending power and consumption characteristics of the beauty salon you run; Whether the beauty salon business circle you run is complete: whether it is affected by stations, docks, rivers and main traffic roads; Whether the service facilities in your location are complete; Whether the transportation is convenient in your location;

Second, the positioning of beauty salons:

Beauty salons should have a low position in your mind. The first is the positioning of the store name, whether it is a professional beauty salon (hospital) or a beauty salon, a comprehensive beauty center or a beauty salon, and then consider your facade decoration and signboard writing. Second, the store's business positioning, target customer orientation, price positioning, product positioning, service positioning, scale positioning and so on.

1. Store size: Look at your own funds; There should be reception room and waiting room at the front desk; Beauty room, dressing room, operation desk, bathroom and storage room are designed reasonably;

2. Staffing (i.e. organization): A beauty salon of a certain scale should have strict and orderly staffing. According to the principle of less but better. There are mainly managers, technicians and logistics personnel. (a manager, beauticians, cashiers, consultants, sanitary cleaners, motor repairmen, goods traders);

3. Advertising planning: the color of decoration, the writing of signs, and suitable media such as newspapers and radio stations;

4. Profit and loss calculation: calculate the number of visitors, the transaction unit price of customers, the turnover per unit area and the expense composition ratio.

5. Market survey: Investigate the surrounding households, shopping malls, personnel structure, people's needs and the number of beauty salons.

6. How to decorate the beauty salon: According to personal hobbies, it is good to decorate comfortably, brightly, elegantly and cleanly.

3. What equipment and materials do beauty salons need?

The equipment includes air conditioning, hot and cold water devices, beauty beds (various), Aosang steam engine, electric beauty instrument, anion and cation iontophoresis instrument, multifunctional beauty instrument, high-frequency electrotherapy instrument, vacuum straw electrotherapy instrument, ultrasonic beauty instrument, skin detector, breast enhancement machine, eyebrow tattoo machine, brush broom, infrared lamp, special lamp for life, disinfection cabinet (red and ultraviolet rays), small washing machine, etc. Blankets, work chairs (including guests' rest), customers' drinking fountains, etc. Small ones include acne needles, scalpels, plates, trolleys, full-length mirrors (including dressing tables), towels, small towels, small bowls, scrapers (tongue depressors), brushes, trash cans, glove racks, eyebrow shaping tools, gauze and so on. And lighting equipment (bright but not dazzling, ventilation equipment, if it is relatively easy, there should be sound. If necessary, the staff should wear uniforms. What materials are commonly used? There are mainly series of skin care products, acupuncture and massage products of traditional Chinese medicine, cupping, acupoint diagnosis and treatment instrument of traditional Chinese medicine, traditional Chinese medicine spray and so on. 75% alcohol, 2% iodine solution, 3% hydrogen peroxide (that is, hydrogen peroxide), 0. 1% bromogeramine, cotton swab, three kinds of facial cleanser, massage cream, shrinking water and several mask powders that you think are easy to use.

Four. Procedures:

To set up a beauty salon, you must apply to the relevant government departments (industrial and commercial administrative departments, tax departments, health departments, etc.). The examination and approval shall be carried out by the relevant documents of the employee and himself (legal person ID card, real estate title certificate or lease agreement, employment certificate or junior high school beauty certificate, etc.). ), and obtain the business license with legal person qualification, the necessary license of the health department and the tax registration of the tax department. The general procedure is as follows:

1, with my ID card, beauty certificate or technical grade certificate, employees (valid certificates), house property right certificate or lease contract → go to the local health administrative department to apply for a health permit;

2. Hold a health permit, ID card, house title certificate (contract lease certificate) or other valid documents → go to the local public security department to apply for a special trade license;

3. Hold valid certificates such as hygiene license, special trade license and ID card → go to the local administrative department for industry and commerce to apply for a beauty salon or beauty salon business license;

4. Hold the original, duplicate and valid seal of the business license → register with the local tax authorities to receive tax invoices;

Section II, Hygienic requirements of beauty salons.

First, the basic knowledge of health

1, bacteria is a kind of microorganism, which exists almost everywhere. If there are certain conditions of temperature, humidity and nutrition, it will breed in large numbers. Bacteria mainly enter the human body through skin wounds, oral cavity, nasal cavity, eyes and ears.

2. Keep it clean and hygienic;

3. Disinfection: Disinfection includes boiling disinfection, steam disinfection, drying disinfection, ultraviolet disinfection and chemical disinfection.

Second, the sanitation and disinfection of beauty salons

1. Boiling disinfection: washing towels, beauty clothes, sheets, beauty tools, etc. Direct 20 minutes can kill all bacteria.

2. Drying and disinfection: mainly used for towel disinfection. Put the washed and dried towels into an infrared drying box for disinfection and take them out when using. See the instruction manual of baking cabinet for specific operation.

3. Ultraviolet disinfection: mainly used for disinfection of beauty appliances and purification of indoor air. Utensils can also be washed with soapy water, washed with clear water, dried, disinfected under ultraviolet rays and wrapped for later use.

4. Alcohol disinfection: 75% alcohol solution is mainly used for disinfection of scissors and acne needles, and 2% iodine solution is mainly used for disinfection of skin and small wounds.

5. Hydrogen peroxide disinfection: 3% hydrogen peroxide solution is used to clean skin and wounds.

6. Disinfection with bromogeramine: various instruments can be soaked in 0. 1% bromogeramine solution to disinfect the skin.

Three. Health regulations

1, always keep the walls, ceilings, floors and windows clean, and wash and change them frequently;

2. Keep the air in the hall fresh; No smoking;

3. Wipe the beauty instruments, beauty racks, beauty beds, beauty cabinets, etc. Use a clean cloth every day;

4. Before work every day, disinfect the necessary instruments with ultraviolet rays and store them in the cupboard for later use. Towels cannot be reused for different guests;

5, floor, ground cleaning every day, and keep clean all day, there is dirt and garbage to clean up in time;

6. There should be no pests, cooking or pets indoors.

Section III, Daily Management System and Post Responsibility System

In order to ensure the smooth progress of the work of beauty salons, beauty salons should make a complete set of regulations on service items, job responsibilities of employees and daily management system according to their own specific conditions, and publish them in writing. This is the code of conduct and standard for employees, and it is also the basis for inspection.

First, the rules and regulations of beauty salons

1. Abide by the laws of People's Republic of China (PRC), strictly implement the rules and regulations of beauty salons, and obey the deployment and transfer of management personnel;

2. Employees should care about the management of beauty salons;

3. Take care of all kinds of equipment in the beauty salon;

4. Employees should unite and cooperate; Help each other, care for each other and love each other; Mutual supervision;

5, customer first, service first; Warm and hospitable, generous;

6. Employees shall not be late, leave early or absent from work, and shall not sign in for others; Abide by the attendance system of beauty salons;

7. Do not make personal phone calls, eat snacks, smoke, drink or talk loudly during working hours;

8, clothing should be neat;

9, are not allowed to accept customer tips, jobbery;

10, saving electricity and water; Save cosmetic materials; Shall not be wasted;

Second, the daily management system of beauty salons

1, regular training system

2, cosmetics and equipment use system

3. Regular meeting system

4, post responsibility system

Third, the beautician's working procedures

1, do a good job of personal hygiene before the beautician takes up his post;

2. Wear work clothes and work cards; Make up lightly;

3. Prepare the articles, appliances and cosmetics you want to work, and put them neatly on the work cart;

4. Adjust the height of the beauty bed and change the sheets.

5. Be polite to the guests and introduce the beauty salon service to the visitors with a smile;

6. Tell the guests to store the goods;

7. disinfect your hands with alcohol;

8. Ask the guests what projects they need to do and do a good job of building cards;

9. Complete other tasks assigned by the leaders;

10, farewell guests.

Section 4 Management of Beauty Salons

The management of beauty salons has its own management methods and system, but the general principle is:

1, there must be a quota system: no matter how big the beauty salon is, it is necessary to formulate the staffing and post responsibility system of employees and various rules and regulations (such as service record system, collection system, product sales commission system, etc.). );

2. Several principles of operation: first, beauty salons should have the principle of human feelings and the concept of product sales; Second, let employees establish the principle that customers are always God; Third, there is the principle that small beauty salons can do a lot;

3. Three basic elements of operation: cost, sales and profit.

(1) cost: including the operating expenses of beauty salons, the cost of beauty products, the salaries of employees and other additional expenses, in which the operating expenses include fixed expenses (rent, loans, salaries of employees, insurance premiums, depreciation expenses of instruments, etc.). ) and non-fixed costs (including water, electricity, gas, taxes and other extra costs, etc. ).

(2) sales principles of beauty salons:

First, the principle of advertising sales: advertising should be done according to one's own ability, mainly including brochures, posters, signboard advertisements, light box advertisements, newspapers, radio and television. The key is to establish a brand effect among the public and let more people know your beauty positioning.

B. Promotion principles inside and outside beauty salons: In order to improve their popularity, beauty salons often do some promotion activities at the entrance of beauty salons or in public squares outside. The main contents include explaining skin care knowledge for past customers for free, testing skin for free, recommending beauty and skin care products to customers (some can use gifts or materials for free), on-site demonstration, and issuing service discount cards (monthly, semi-annual, annual, etc.). ).

C pricing principle: the pricing principle mainly considers the following factors: industry price, consumer affordability, service cost and basic cost (skin care products, water and electricity, etc.). ), national policy, the location of beauty salons.

D. Cost control principle of beauty products: Product cost control includes controlling product inventory (using consignment sales as much as possible), reducing waste and consumption, and implementing product use registration system.

E. cost accounting principle: the cost accounting of beauty salons is divided into two parts, one part is the accounting of beauty products directly used for customer beauty services, and the other part is the accounting of beauty products directly sold to customers by beauty salons. The former cost accounting can be directly included in the service items, and generally it is necessary to calculate the percentage m% of the cost of beauty products (m% = the cost of beauty products in the current month or day/the turnover of the current month or day *100%); The latter is sold according to the formula: selling price = purchase price/1- addition rate.

(Bonus rate can be determined according to the grade of beauty salon, service quality of service personnel, product grade and industry price).