First, the passenger flow is low and the guest arrival rate is low. If customers don't come to the store, you won't have the opportunity to sell, and there will be no source of performance. And for old customers, the trust of customers is gradually decreasing. Therefore, to solve the problem of customers arriving at the store and increase the funnel principle, there is a reason why customers must arrive at the store and cannot refuse.

Second, we don't understand the core competitiveness of the store. We have made various projects and products, and have not sorted out the company's product line, but kept the core and best products. The past decade has been an era of products, projects and teams. Now, there are few advantages.

Third, without a good business model, the most direct competition between businesses has become a price war. But the competition of mode, marketing mode, service mode and operation mode, the same position, the same product, why does other people's business explode? Your own shop is empty ... so it's very important to find a good model.

The fourth is to improve the service mode. Every customer who comes to the beauty salon for consumption is nothing more than the need to become beautiful and enjoy quality service.

Generally speaking, it is not your entity that is dying now, but your entity is dying. A single beauty shop has been constantly deviating from the times. We will find that the main consumer has gradually become 90 and 00, and their consumption habits have changed a lot. The required consumption scene is fashion, freshness, freedom and comfort ... so it will be urgent to upgrade the beauty shop. As a representative of super scene upgrade, online celebrity chain stores are love chains. They are the fastest responders, and their models are most in line with the trend of the times. They jump out of the beauty industry to do all kinds of things, jump out of entities to do groups, and jump out of business to make investments. This is their way.

Finally, if you want your beauty shop to have a lot of customers, you can change the decoration of the shop and let the shop bring its own IP topics, just like online celebrity shops, online celebrity ins-style dresses, fun and delicious super scenes;

Instead of selling a product to 100 people, we sell 100 different products to the same person, which is also the concept of new retail;

In this era of competition, stores operate in a competitive way, and in the end, they are all weakened and their profits are constantly compressed, which is also a kind of hard support. Therefore, in the way of joining the chain, the only way to survive is to shift from operation to investment and minimize risks.

Under the premise of constantly pursuing the ultimate service, considering services suitable for customer groups will increase the sense of experience. Therefore, providing the ultimate service in a comfortable environment is also the core of winning customers' dependence.

Under the changing times, the survival of the fittest depends on the weather vane and more understanding. Reference object: love.