In order to thank new and old customers, provide VIP customers with differentiated services of "standard+grade+characteristics" and improve customer satisfaction and loyalty, 1 On the occasion of Women's Day on March 8th, organize female VIP customers to hold a health lecture on "Charming Women Care for Health". The specific activities are as follows:
I. Theme of the event
"Charming women care about health"
Second, the active object.
Female VIP customers and key figures of the group have normal online business.
Third, the activity time
20xx March 719: 30-21:30
Fourth, the venue
Guo Qingping beauty club
Verb (short for verb) The purpose of the activity.
In view of many factors such as heavy work pressure and irregular work and rest, most people are in a sub-health state. In order to pay attention to customers, further close the affinity between account managers and users, and reflect the company's personalized service, so as to better maintain users and reduce the rate of leaving the network.
Activity organization of intransitive verbs:
The customer service department is responsible for the organization, planning, business liaison and publicity of this event; The account manager is the first person in charge of the activity, responsible for the verification and notification of effective customers.
Visit and other work.
Invite beauty and health experts from the Center of Green Apple Health Conditioning Institution to give lectures on health care knowledge for users and exchange health care experience.
Specific arrangements:
1. The introduction and demonstration of the branch business will take about 30 minutes.
2, green apple health knowledge lecture for about 40 minutes.
3. The branch invites customers to experience for free, which is provided by Green Apple Beauty. (to be discussed)
Seven. Activity cost
There are 30 VIP and group key participants, and the required fruit and red wine cost about 1 1,000 yuan. Reward VIP users with gifts (health VIP card: 200 yuan/piece, you can enjoy 400 yuan nursing and health physiotherapy, and the specific project is mainly green apples) of 6,000 yuan, with a total capital of 7,000 yuan. (TBD)
Activity planning scheme 2 I. Significance of the activity
In order to enrich teachers' spare-time cultural life and enliven the festive atmosphere, the school decided to hold garden activities on Teachers' Day, and this scheme is specially formulated.
Second, organization.
1, event organizing committee
Team leader x
Deputy team leader Yu X.
Members, all teachers
2. Referee Organizing Committee
Commander in chief Yu X.
Referee XX
3, the establishment of logistics support team
Team leader x
Responsible for equipment preparation, forcing everyone to dry bones.
Three, Zhong Ping central school garden activities procedures and rules (omitted)
1, double back-top air volleyball relay (team event)
2. Balloon volleyball shooting
Step 3 blow out the candles
Step 4 throw table tennis
5. Gasket cover
Remarks: Activity rules, on-site explanation.
Fourth, the incentive mechanism
1, team event: the top three prizes of six teams and some souvenirs, subject to the site.
2. Individual project awards shall be subject to the site.
Matters not covered will be notified separately.
xx
September 7, XX
Activity planning scheme III. Activity theme: Let the book go further and let love convey positive energy!
Second, the name of the activity: flying love, books send hope.
III. Purpose of the activity
1, rationalize and maximize the use of resources around you to send a broad vision to rural children and provide a clearer life direction for high school students in small counties.
2. Use our book donation platform to convey our best wishes for our children's future and our earnest message to our future schoolmates. At the same time, through the echo wall communication, let the students experience the feeling of doing good deeds.
3. Call on more people to turn their eyes from illusory fast food literature and games to children who don't have enough teaching resources. Focus on something more meaningful.
Fourth, the significance of the event:
1, turn our personal experience into the most intimate words and give them to the young flower bones who have just grown up in our motherland in the future, and convey our understanding of the respective departments of the university to the younger brothers and sisters in the future, so that they can better understand their own life direction and cheer for the senior three students who are struggling for the university hall!
2. Establish a good platform for children who yearn for university to have a deeper understanding of university life and university majors! Let rural children firmly accept the purpose of higher education through our books.
3. Promote XX College and expand its external influence.
Verb (abbreviation of verb) Target audience: XX college students.
Organizer of intransitive verbs: Hatsune Hatsune Music Club of XX College
Seven. Activity time:165438+1October 18 to 23rd.
Eight. Venue: East Gate of Phase I, at the entrance of the second and third canteens (publicity location)
No.2 canteen entrance (activity place)
Nine. Activity flow:
(1) Preparatory stage: convene a board meeting and assign tasks to all departments.
(2) Activity stage
Outreach department:
1, screen businesses around the school and buy new books through the distribution benefits of caring businesses.
2. Promote this activity for some enterprises outside the school, and strive for their book fee support.
3. Try to contact the mainstream media to maximize the influence of our activities and let more people join us. Donate their books piled in the corner of the cupboard to children in remote areas who need them more.
General department:
1, arrange the responsibilities of the exhibition board.
2. Students who come to donate books during the activity are registered and summarized, and the messages are well preserved. After the activity, thank you and commend them!
3. Assist the organization department to sort out the donated books.
Organization department:
1, debit the tables and chairs placed on the exhibition board before the activity.
2. During the activity, the students who donated books distributed and sorted out their love stationery, and the donated books were sorted and preserved every day.
3. Return the exhibition tables and chairs after the event.
Propaganda department:
1, the online promotion of this activity.
2. Exhibition poster, exquisite decoration of high school message wall and beautification decoration of university decryption wall.
3. After the event, edit and make a thank-you letter and send it to all the businesses and enterprises that donated books and sponsored the event. And give a commendation board to all students who have donated books.
(3) the end stage of the activity
1, the collection of Hu books is divided into three categories: primary school books, junior high school books and senior high school books. For the case that some books are not enough, we will use the funds obtained from sponsorship to buy new books, and at the same time number each book to facilitate local schools and our on-site borrowing records.
2. After all the books are numbered and classified, take a day to send primary school books and junior high school books to local primary schools and junior high schools, borrow books on the spot and give children some notebooks and pens, and then communicate with children to publicize the importance of knowledge, publicize that we should cherish books, study hard, and establish their impression of a beautiful university through some publicity materials such as pictures of our school.
3. The display of the secret wall of the university. At the same time, we also collected some of their feelings and dreams, made an echo wall, and exhibited it with the thank-you board when we came back.
X. Precautions for activities:
1, during the activity, all the staff on duty must arrive at their posts on time, put away the donated books and register the donated students.
2. Do a good job of showing every love letter, every senior three message and keeping every secret of college life.
3. For off-campus activities, be sure to pay attention to personal safety and contact the local school.
4. Regarding the choice of donation schools, donations are made on the principle of "voluntary proximity".
5. For off-campus book donation activities, we should follow the principle of "contact nearby and do what we can".
XI。 Activity suggestion:
1, regarding the follow-up of books, I hope that the school can put the donated books in the empty classroom or the teacher's office without a library, so that students can borrow them freely, register or delete the borrowing records consciously when going out, and take good care of the books consciously. If the school has a library, carry out activities according to the actual situation (on-site borrowing of books may be cancelled and other activities will not be affected)
2. Try to get the support of the school network, the school news center and the school radio station to expand the influence of this activity.
3. At the same time, we can contact other university clubs and ask if our book donation activities can go to their schools.
Article 4 of the event planning plan I. Cover page
The cover is the first impression and requires exquisiteness. The paper and color of the cover need to be different from the body. The cover of the planning book usually includes the name of the planning book, the name or organization of the planner, the date and number.
Second, the content overview
The content summary is a brief description of the planning purpose and content, and the text of the summary should not be too long, generally within 800 words.
Three. content
Catalogue is a retrieval system for planning books, which is standardized, detailed and clear. It is necessary to let readers know the general situation of the whole plan through the title and catalogue.
Fourth, the text.
The text is the theme of the planning book, including (1) the background of the activity, (2) the purpose of the activity, (3) the theme of the activity, (4) the target object, (5) the time and place of the activity, (6) the preliminary preparation, (7) the way and content of the activity and (8) the budget.
Verb (abbreviation of verb) appendix
The appendix mainly includes important attachments. Usually, there are: implementation schedule, staffing table of relevant personnel, list of required materials and detailed budget table.
Chapter V Activity Planning Scheme "Promotion" refers to short-term publicity activities, with the purpose of encouraging buying enthusiasm, or promoting a product or providing a service. In the retail industry, promotion is a self-promotion method planned by shopping centers, squares and department stores. In addition to attracting people, it can also shape the image of enterprises and shopping malls.
I. Job responsibilities
1. Manager of planning department: responsible for assisting and guiding all the promotion work that will help realize the company's expected sales and gross profit with the purpose of expanding the company's sales.
2. Publicity supervisor: responsible for the company's various external and internal publicity and advertising work and the planning and implementation of various exhibition activities.
3. Decoration supervisor: responsible for the decoration of windows and promotional venues inside and outside the mall, making signs and POPs.
4. Special activists: Organize, plan and implement various special activities according to the company's promotion strategy.
Second, the time and theme of promotion.
January; New Year's Day welcome activities, Spring Festival big discount, Spring Festival gift exhibition, farewell activities, wedding supplies, gift exhibition, year-end bonus discount shopping plan, tourism commodity exhibition.
February: New Year's Fair, Valentine's Day, Lantern Festival, Happy Winter Vacation, Winter Vacation Computer Products Exhibition, School Supplies Exhibition, Toy Products Exhibition and Home Appliances Exhibition.
March: spring clothing exhibition, spring outing barbecue supplies exhibition, spring outing supplies exhibition, seasonal goods special price week, "March 8 Women's Day" women's products exhibition.
April: Tomb-Sweeping Day Student Travel Food Festival, Cosmetics Fair and Gift Exhibition.
May: Labor Day (5/ 1), listing of summer clothes, Summer Home Appliances Festival, Mother's Day merchandise exhibition, Dragon Boat Festival merchandise exhibition.
June; Children's Day (6/ 1): clothing, toys, food exhibitions and activities, pre-test supplements exhibition, pre-test supplies exhibition, beverage product exhibition, summer clothing festival, skin care and sunscreen products joint exhibition, tropical fruit festival.
July: Fun Department fake fun contest, merchandise exhibition, summer self-help travel merchandise exhibition, Father's Day gift exhibition, July cool ice cream joint promotion, summer computer promotion activities.
August: Clothing clearance and price reduction in late summer, school supplies exhibition.
September: Mid-Autumn Festival Gift Exhibition, Teacher's Day, Gift Exhibition for the Elderly, Autumn Dress Listing, Summer Dress Clearance.
10: joint marketing of sportswear and supplies, autumn food street, hairy crab promotion activities, autumn fruit gift exhibition, National Day tourism product exhibition, Double Ninth Festival mountaineering commodity exhibition, winter household goods exhibition and cashmere products exhibition.
1 1 month: winter fashion show, hot pot festival, skin care promotion, barbecue festival.
1February: cold and warm products exhibition, winter tonic hot pot festival, Christmas gifts and accessories exhibition, and spring commodity exhibition at the end of the year.
3. How to plan the image promotion of shopping centers, department stores and supermarkets?
(1) Theme activities: The main purpose of theme activities is to enhance the image and atmosphere of the whole store, or to increase the short-term sales of a certain commodity.
(2) Public welfare activities: Public welfare activities are generally to participate in community building or other activities in the community where the shopping mall is located. This activity is generally non-profit, but it can enhance the affinity of shopping malls and maintain a good social image of shopping malls among community residents.
Fourth, how to successfully plan the commercial promotion activities of shopping centers and department stores?
1, new products on the shelves
2, limited time special sales
Step 3 give gifts
4. Gift packaging
5, add quantity packaging
6. Lottery activities
7. Redemption of points cards or points
8. Refunds and coupons
9, series of goods exhibition
10, old for new.
1 1, internal competitive sales
Five, seize the opportunity to do promotional activities in shopping malls, shopping centers, planning first, the most important thing is publicity and promotion.
The basic purpose of promotion is to improve performance, establish the price image of shopping malls, consolidate the loyalty of old customers to shopping malls, develop new customers and increase market share. There are usually the following effective publicity media.
1, TV
Advantages: Direct, fast, wide range, dynamic picture and clear color.
Disadvantages: Advertising production is time-consuming, customers can choose more TV stations, and the probability of being watched by customers is low.
Advertising is expensive, with low frequency and short time. There is a certain time difference in TV advertisements, and the effect is poor in other time periods except prime time.
Note: regional promotion is not suitable for national advertising. Try to advertise on local TV stations. If it is not a large-scale event, there is no need to advertise on TV.
2. Radio station
Advantages: listening to the radio is not limited by location, and the advertising arrival rate is high. The advertising fee is low. It's easy to change the content of the advertisement, just change the recording. The production theme is clear and the object is easy to master. Most radio stations are regional and can be promoted according to the actual situation of regional customers.
Disadvantages: Radio advertisements are less likely to be heard. Without images, it is impossible to convey the packaging or appearance of products to customers. Culture can't meet the needs of large-scale activities.
Note: It is effective to know the audience of the program in advance and find a suitable customer group advertisement. We can make use of the different regional functions of radio stations to make different publicity advertisements.
3. newspapers
Advantages: the packaging layout can be adjusted, and the type and layout of the newspaper can be selected according to the advertising budget. The content and design of advertisements are easy to change, with great mobility, high newspaper popularity, economical newspaper advertisements, flexible text expression and description, and sufficient space.
Disadvantages: the quality of newspaper paper is poor, and the color typesetting effect is not good, which affects the publishing quality and company image. If there is no good layout, it is difficult to attract the attention of newspaper readers and the advertising effect is poor.
Note: the product content or theme content of newspaper advertisements must be carefully selected to attract customers to buy. The examination and approval of newspaper manuscripts must be cautious.
4. magazines
Magazine advertisements have a long retention period and good advertising continuity effect. The classification of magazines and readers is also very clear. Apart from publishing advertisements introducing the company's image, general shopping malls are not suitable for advertising in magazines.
5. Outdoor advertising
Advantages: the font is conspicuous and clear, and the pattern is concise and clear. Neon lights or spotlights can be installed to increase the advertising effect at night.
Disadvantages of department store promotion plan 3 activity plan: it needs maintenance in case of typhoon and rainstorm, which increases the maintenance cost in the later period.
Note: the quality of the plate should be considered in advance, and the expected service life should also be considered.
6. Traffic advertisements
At a fixed point, at a fixed time, there is a high contact rate with some people. The crowd at the station is concentrated and the advertising effect is good. You can use the seat cover, light box and outer car body in the car to advertise. Traffic car advertising has achieved certain results, but it should be noted that the font should be large, which is more suitable for opening or large-scale promotional activities, and it is not necessary to do this advertisement for small-scale activities.
7.newspaper clippings
Advantages: information can be effectively transmitted to newspaper subscribers, and search and service can be carried out according to the target business circle, so as to grasp the customers in the business circle. According to the different nature of newspapers, we can use newspapers to choose newspapers.
Disadvantages: most of the time to collect newspapers is late at night, so someone must be sent to supervise. The target group, age level and customer level of newspapers are complicated, so the effect of special promotion activities should be considered in advance.
8. News DM (direct mail)
Advantages: the theme is clear, the DM content is beautifully printed, the products are rich, and the popularity is high, which can be matched with complimentary coupons.
Disadvantages: DM is rampant now, and customers may not read it after receiving it or throw it away after receiving it.
Six, shopping centers, department stores, supermarkets, how to plan the supplier's promotional activities?
1.DM project should be determined two weeks in advance.
Purchasing should contact the supplier two weeks ago to negotiate the price and quantity of DM products during this period, and ensure that DM products are input into the computer and make price changes.
2. After the purchaser confirms the DM product, the planning department collects samples from the floor and takes photos.
If the DM product is a new product, the purchaser should inform the supplier to take photos with samples and add a price column in the production process; If it is a special price, you need to clearly mark the price, and finally print the first draft of this DM.
3. After the completion of the first draft, the buyer should carefully check the first draft of DM. If there are any changes or differences, it should be corrected quickly, and the first draft should be finalized and submitted to the planning department for color printing.
4. After 4.DM finishes color printing, it will be delivered to consumers by mail or distribution. Floor staff should go to the computer department to get the list of short messages and remember the next DM product.
5. Floor personnel should follow the following principles when making the final framework plan according to the DM list:
First, the principle of commodity similarity;
B, the overall planning principle;
C, the principle of maximizing sales.
6. Floor personnel should verify the order and arrival of DM goods, and check whether the order quantity is sufficient. If the number of commodities is small, several commodities can be temporarily displayed together as an end frame; If the quantity is large, it can be returned.
Floor personnel go to the planning department to apply for POP cards: POP cards refer to advertisements in shopping malls to promote sales, also known as point-of-sale advertisements. All advertisements, signs, guides and other signs that provide information about goods and services in stores can be called POP advertisements. POP card is an advertising paper that introduces the name and price of DM products and hangs on the shelf. It has a strong visual effect and can stimulate consumers' desire to buy.
7. Replace the end frame: the time is from 18: 00 pm to 22: 00 pm the day before this DM. The replacement steps are as follows:
A, firstly, remove the last DM commodity displayed on the terminal shelf, replenish it on the shelf, make the layout full, pack the remaining commodities, then put them in the inventory area, and fill in the name and quantity of the inventory list for replenishment;
B, clean up the empty shelf, and drag the new DM goods to the empty shelf in time. At this time, it cannot affect the on-site sales and block the channel. The goods should be displayed at shoulder height, and the surroundings should be kept clean, and the empty paper shells and other sundries should be removed in time;
C. All new DM products should be displayed one by one before 22: 00 the day before the newsletter;
D remove the POP card and price tag of the last issue of DM Express, and don't leave them out.
E. replace new DM products and POP cards and price tags.
8. On the day when the new DM takes effect, the floor staff will check whether the computer price of the new DM product is consistent with the DM flyer and POP card one by one. If there are any mistakes, they will make computer corrections immediately.
9. In order to facilitate consumer consultation and speed up cashier, customer service staff and cashier should memorize the new DM products, and floor staff should check whether the price tag of the last DM product is restored to the original price.
10, sales of new DM goods.