First, preview the copy by live broadcast.
Borrowing momentum is generally common in live announcements of brands and talents. The big anchor always invites stars into the live broadcast room, so it can be promoted directly by the momentum of celebrities. For example, in the live preview copy of Taobao's head anchor, there are often opportunities for publicity. When Weibo publicized the live broadcast preview, the copywriting was promoted with the momentum of famous stars, which improved the exposure of the live broadcast preview copywriting at one time and further guided it to the live broadcast room.
Of course, not all anchors can invite stars, but we can also follow the trend. For example, if your live studio products are the same as stars, you can get hot topics in the copy, and the content of hot topics will be more exposed. Live preview copy is one of the methods of live drainage. If ordinary people want to attract popularity in the live broadcast room, they need to combine other drainage methods and attractive copywriting to improve the popularity of the live broadcast room.
Second, the lottery live preview copy
This kind of live preview copy is suitable for everyone, and many well-known anchors often use this method. The prizes are all big brands, such as Fairy Water, which is very attractive, and Fulifang Silk Facial Cleanser is very popular with everyone.
Third, simple and direct live preview copy
Please note that the lucky draw here must be attractive enough, or meet the needs of a certain user group, encourage the target user group to forward comments, and improve the exposure of the copy. Share the live product list directly in your live preview copy, preview some product discounts, attract accurate customers to enter the live broadcast room, and improve product transformation.
For example, before each live broadcast, post a live preview poster on the official WeChat account. There is a complete list of live broadcast products on the poster, arranged by category, and users who need products will enter the live broadcast room. Of course, this method is suitable for anchors with a certain fan base. If you don't have many fans, you can make a list to forward the lucky draw and lure users into the live broadcast room with benefits.
Fourth, the live preview copy of value packaging
Wrap the value of the live preview copy, and users will enter your live room when they see the value of your copy. For example, a baby who wants good skin must watch my live broadcast; MM who wants to be beautiful must watch my live broadcast, there are surprises! Simply put, you must let users know that they can get some value in your live broadcast room, thus attracting them into the live broadcast room.
Fifth, arouse users' curiosity.
For example, the countdown is 5 days, and the on-site publicity copy is: If it is not the best in the whole network-how can tens of millions of people squeeze into a room to buy things? When the countdown reaches 1 day, the on-site publicity copy becomes: If it is not the whole journey-how can people who don't buy things be reluctant to leave? The use of this kind of copywriting arouses users' curiosity and their desire to enter the live broadcast room.