Green tourism pursues the road of sustainable development. With the development of tourism, the infrastructure construction of tourist destinations has been strengthened. When people's income increases, natural and cultural heritage is effectively protected, and exchanges between tourists and people in tourist destinations are realized, tourism also needs to implement stricter environmental management standards. At the same time, with the improvement of people's awareness of environmental protection, tourists will consciously seek "green vacation" and environmental protection tourism services. Based on this demand, the World Travel and Tourism Council, the world's largest travel and tourism industry summit organization, began to advocate the implementation of "ISO 14000" series standards and "Green Earth 2 1" certification in the tourism industry in the early 1990s. By 265438+the beginning of the 20th century, "ISO 14000" and "Green Earth 2 1" have become internationally recognized certification marks for the sustainable management of environmental quality in the travel and tourism industries, magic weapons for the sustainable development of tourism, and stepping stones for the tourism industry to enhance its competitiveness and enter the international market.

Green globe 2 1

Green Earth 2 1 is a global reference, certification and improvement system for sustainable tourism. Guided by the 2 1 century agenda and the principle of sustainable development of Rio Earth Summit Forum, it provides a sustainable tourism path for companies, communities and consumers. It was founded by the World Tourism Council (WTTC) on 1993, and by 2008, it had more than 50 member countries. 1999, Green Ball 2 1 century standard was issued, and independent audit began. 200 1 further upgrade, implement the annual reference system for actual environmental improvement. It promotes four standards: Green Earth 2 1 company standard; Green global 2 1 community standard; Green earth 2 1 international ecotourism standard and green earth 2 1 design and construction standard. All levels of Green Earth 2 1 participants should be updated once a year. Participants are divided into three categories: A= affiliation/cognition, B= benchmarking, and C= certification. For Class B and Class C, reference and certification should be carried out every year, that is to say, it is necessary to test the realization of the set goals and promise continuous improvement. This strengthens the credibility of the Green Earth 2 1 brand and prevents the abuse of the Green Earth 2 1 brand.

This standard has been popularized in many countries. The tourism development law of the government of Barbados, a Caribbean island country, stipulates that all enterprises that have passed the certification of Green Earth 2 1 can enjoy the preferential tax reduction of 150%, which stimulates the self-discipline of enterprises, and the government also reduces a lot of investment in environmental protection governance every year. The main task of Green Global 2 1 China Representative Office is to establish cooperative relations with relevant state administrative departments, and be responsible for organizing, implementing and coordinating the certification services provided in China, and providing various auxiliary services required in the implementation process. Jiuzhaigou, Huanglong, Sanxingdui Museum, Shunan Bamboo Sea Scenic Area, Zhejiang World Trade Hotel, etc. Has passed the certification of this standard.