Hunchun Huarui Shenye Bioengineering Co., Ltd. was established in July 2006, integrating planting, research and development, production and sales. At present, the company's total assets exceed1.800 million yuan, with forest land 1.600 hectares and forest frog breeding 1.200 hectares. Tested by "National Ginseng Product Quality Supervision and Inspection Center" in 2004, it has reached the national green environmental protection standard year after year, and is favored by domestic and foreign markets, with an annual output of 200,000 kilograms of fresh ginseng.
"Yanbian Prefecture has a history of ginseng cultivation for more than 300 years. At present, there are nearly 3,800 hectares of garden ginseng in Quanzhou, 20,000 hectares of ginseng under forest, American ginseng 1.273 hectares and fresh garden ginseng 1.0000 tons. There are nearly 6,300 farmers engaged in ginseng cultivation, accounting for nearly 30% of the total number of farmers in the province. " Jin Lihua, chairman of Hunchun Huarui Ginseng Bioengineering Co., Ltd., told the reporter that it was because of the advantages of ginseng resources in Yanbian that he decided to establish a ginseng processing enterprise.
However, in the early days of the company's establishment, like many industries, it also experienced cruel and disorderly competition. Changbai Mountain ginseng not only has a lower price in the market, but also has a lower reputation. This makes Jin Lihua, a doctor, worry: "Be yourself, don't blindly expand your business, and don't lower the quality of Yishan ginseng." He believes that the characteristics of Changbai Mountain ginseng are that it grows in the virgin forest, without pollution and chemical fertilizer residue. If ginseng grows fast and much, it will be used as medicine or picked in advance, which will destroy the development of an industry. Therefore, he always insists on the method of planting natural ginseng to ensure that the ginseng he produces is pollution-free, pure natural and green.
In order to ensure the planting quality of green and pollution-free ginseng, the company actively encourages and supports farmers to plant pollution-free ginseng on the basis of self-built 1200 hectares of pollution-free garden ginseng planting base, and carries out planting management in strict accordance with GAP specifications; At the same time, in terms of ginseng cultivation, the company hired a well-known national ginseng expert as the company's ginseng expert to standardize and guide the company's ginseng cultivation, cultivation, management and identification. The cultivation problem of ginseng is solved from the source, and the real value of each ginseng is guaranteed.
In terms of product processing, relying on the special resource advantages, the company employs famous ginseng experts at home and abroad, senior professors of Jilin Agricultural University, doctors of medicine and other experts as long-term consultants, uses high-quality fresh ginseng in Changbai Mountain as raw materials, and adopts world-class high-tech such as "vacuum freeze-drying, micronization" to produce high-activity active ginseng series functional foods such as "Jin Lihua" brand active ginseng capsules and active American ginseng capsules. At the same time, the company cooperates with the actor skin care research room of the key scientific research base of the Ministry of Culture and the development center of Jilin Institute of Culture and Technology, a scientific research institution directly under the dual leadership of Jilin Provincial Department of Culture and Jilin Provincial Department of Science and Technology, to produce ginseng series skin care products and ginseng series daily necessities such as shower gel and shampoo. Profession comes from concentration. In 2009, Huarui Ginseng established a market operation center, with the guiding ideology of "carrying forward the traditional health-preserving culture in China, raising the health awareness of the whole people, advocating a scientific lifestyle and serving the sub-health of human beings", and devoted itself to carrying forward the ginseng culture, bringing ginseng into people's lives, nourishing life and protecting health. At present, the company has more than a thousand franchise chain stores and health management institutions in China, and its products have been exported to the United States, South Korea, Japan, Russian and other countries and regions.
"Ginseng industry is a resource development industry with Yanbian characteristics. The output of cultivated ginseng in Quanzhou accounts for 67% of the whole province and 56% of the whole country. In March last year 1, our province officially implemented the Measures for the Administration of Ginseng in Jilin Province, and in April this year 1, Yanbian Prefecture officially promulgated and implemented the Regulations on Promoting the Development of Ginseng Industry in Yanbian Korean Autonomous Prefecture. The introduction of these related policies has given us unprecedented development opportunities for ginseng processing enterprises. " Jin Lihua said that Hunchun Huarui Ginseng Bio-engineering Co., Ltd. will continue to climb up, with the goal of "building a well-known brand in the industry and building an aircraft carrier of ginseng industry in China", insisting on brand coordination, steadily expanding, and making the ginseng industry stronger, more practical, bigger and longer.