Especially for tourists who come to Beijing, twelve o'clock in Beijing is aimed at the ugly streets around the country. Judging from the overall content of the first issue, each issue of Twelve o'clock in Beijing should present a bustling business circle and choose a time point. 12 programs, 12 hours. The organization of this variety show is very clear. In other words, its big frame is very good, and the concrete presentation of Guijie Street is very clever. Mainly to explore shops. Such content is not common in variety shows. But in many short videos and Chinese videos, there are many works of Discovery Store. Therefore, it is not fresh enough to put the content of the search store "Twelve o'clock in Beijing" on the Internet.
In terms of angle presentation, it is also similar to the search program of ordinary online stores. Of course, this variety show of Beijing Satellite TV uses a star lineup, which is not available in ordinary online store programs. The positioning of this variety show should be simple and life-oriented. Therefore, there is no more professional introduction in the content of the program, especially the cultural and historical evolution at the cultural level, which did not appear in this variety show. Based on this, we can think that Twelve o'clock in Beijing takes a life route, but it is new! The Forbidden City and the most beautiful central axis take the cultural route, because that is the life route. This Twelve o'clock in Beijing is friendly to foreign tourists who come to Beijing, but it seems a little different to the real Beijing audience.
For Beijing locals, Guijie is a part of their life, and there is nothing beyond their cognition in the variety show of Beijing Satellite TV. Of course, for foreign tourists, it is certainly desirable to have such a "city that never sleeps" food street. The introduction in the program can obviously promote tourism, and the program group also knows that this kind of food is superficial and may lead to excessive life. So in this variety show, many diners and shopkeepers chat with each other. These contents, in the program, did not show a sense of design, giving the audience a feeling of affection. Of course, from the perspective of variety shooting, these contents are of course carefully designed, rather than "encountering" these angry chats. For example, chatting with a group of diners in a food store. This group of diners provided the life scenes of the company team. Everyone from all over the world gathered in Beijing to realize their dreams.
Another example is chatting with the dessert shop owner, including watching the shop for the boss and so on. Even in the last content of the first issue, a 19-year-old girl came to Beijing to realize her dream by singing in Guijie, especially at the end of the first issue. What the program wants to achieve is the sublimation of this emotion. Among them, some Guijie streets are not the lifestyle of local people in Beijing, but people from all over the world gather in Beijing to seek comfort in food. This expression is actually to nationalize and internationalize Beijing culture and make Beijing an inclusive city and a place where everyone can realize their dreams.