1, product type and business scope: Midvein mainly produces and sells health care equipment, including far-infrared mattresses, pillows and waist protectors. Its brand positioning is "ecological health preservation", and it is committed to providing ergonomic and environmentally friendly health care products. On the other hand, Midvein Leclaika mainly produces and sells clothes, including men's and women's clothes and children's clothes. Its brand positioning is "fashion and leisure", paying attention to the uniqueness of fashion design style and catering to the aesthetic pursuit of modern urbanites.

2. Brand culture: Zhongmai emphasizes health and environmental protection in brand culture. Committed to meeting people's needs for a healthy life. Midvein Lacalle Card pays attention to leisure and fashion. Clothing design style is unique, which embodies the brand image of youth, vitality and fashion.