As a new entity enterprise with both genes and attributes, digital technology and capabilities, JD.COM has comprehensively promoted various entity businesses, helped the high-quality development of the real economy and created a force for sustainable growth with solid and innovative development experience of new entity enterprises.

Especially in recent years, JD.COM has gradually established an omni-channel matrix consisting of JD.COM Mall, JD.COM Super Experience Store, JD.COM Flagship Store, JD.COM Household Appliances Store, JD.COM Home Store, JD.COM Mobile Phone Store and JD.COM Computer Digital Store.

Among them, JD.COM Mall is a full-scene comprehensive consumer business integrating cutting-edge trends and cool technology. Based on JD.COM's omni-channel model, we will create a digital closed loop of people, goods and fields, and bring online and offline consumption scenes and a complete one-stop quality life solution to users.

As the first shopping mall in JD.COM, Xi 'an JD.COM Shopping Mall has not only set up rich consumption scene experience areas such as children's entertainment, gourmet kitchen, e-sports, healthy home and cool products interactive experience area in the store since its opening on September 30th, 20021,bringing new immersive experience to local consumers, but also devoting itself to creating "JD". COM MALL Quality Life Circle "takes cutting-edge technology experience and smart life products as the core, and landed in JD.COM. The service ability of COM to offline entities.

At present, JD.COM Mall has become a trendy living base for consumers in Xi 'an, and won the 20021China Best Store in the "2022 Joint Business Network Conference and Korean Commodities and Brands Matchmaking Conference", bringing new vitality to the city's commercial prosperity and the upgrading of business circle.

Looking back on this year, JD.COM Mall settled in Xi 'an as an important achievement of JD.COM. COM's omni-channel strategy not only opens the online and offline integration of 3C home appliances and JD.COM. The multi-format of COM has built a brand-new omni-channel retail ecology, created more diversified consumption scenes and immersive shopping experiences for local consumers, and enhanced the consumption vitality of regional businesses.

After JD.COM Mall settled in Xi, JD.COM Super Experience Store Chongqing Store, Hefu Store and Shenyang JD.COM Mall also opened one after another, while Shijiazhuang JD.COM Mall also opened for trial operation during the Eleventh Five-Year Plan period, which means that JD.COM continues to promote omni-channel layout and achieve comprehensive coverage for consumers in a wider area.

In the future, JD.COM Mall will continue to present more interesting, wonderful and warm activities for consumers in Xi 'an, inject unique "fireworks" into local offline consumption, and stimulate more potential energy of the real economy.