More and more local governments regard rural tourism as an important way to invigorate local economy, publicize local image and promote rural development, which can be seen from the work reports of governments at all levels. It can be predicted that for a long time to come, the role of rural tourism in improving rural economic and social environment, promoting farmers to increase production and income, and adjusting rural industrial structure will become more and more obvious, and the government's support for rural tourism from taxation, land and management will continue to increase.
2. The content and form of rural tourism products will achieve innovative development.
Rural tourism in China originated from a single form of "farmhouse reception". With the increasing demand of rural tourists, especially many villages with low resource grade but good location conditions have joined the development sequence of rural tourism, the content and form of rural tourism products have been greatly expanded, and many new forms of rural tourism products such as high-tech agricultural parks, agricultural carnivals, pastoral health clubs and rural creative industrial parks have emerged, which have been loved by rural tourists. In the future rural tourism planning and development, with the deepening of scientific research and knowledge introduction, more and more fresh ideas will be instilled into the design of rural tourism projects. Under the more comprehensive and optimized rural protection planning, rural tourism products will pay more attention to the scale, branding and characteristics of products, constantly meet the needs of tourists, and gradually form a multi-level product system such as sightseeing agriculture, rural leisure, farming experience and rural vacation, so as to realize the leap-forward development of rural tourism products from quantity to quality.
3. The cultural connotation of rural tourism products is more rigorous.
The source of rural tourism is concentrated in the main towns in the region where the village is located, and there is no obvious difference in mainstream culture. Unique rural folk customs and farming culture have become the key to the success of rural tourism development. In the traditional rural tourism development, agricultural sightseeing and farmers' reception are not perfect in excavating cultural characteristics. The activities such as farmhouse meals, chess and cards and fishing consumed by tourists in rural tourism activities are no different from those consumed in cities and towns except in relatively primitive natural environment. The lack of cultural connotation of rural tourism products leads to the enhancement of reproducibility of rural tourism products, which in turn affects the benign development of rural tourism market. Facing the increasingly fierce competitive market of rural tourism in the future, especially the improvement of tourists' knowledge level and the enhancement of cultural consumption consciousness, low-grade rural tourism products lacking cultural taste will be unable to meet the needs of tourists more and more, and the cultural connotation requirements of rural tourism products will be more stringent, which has become a problem that tourism planners and managers must pay attention to.