If you are preparing to pull yourself into the product market, please think about this question first;
If you have been immersed in marketing for many years and even become a market predator and vassal in a certain region, please ask yourself again if you have a clear answer to this question.
Secondly, it is an important duty and mission of the dealer boss to choose the right products for distribution.
For customers-marketing enterprises should first provide products and services to customers.
In the employee marketing industry, the carrier of sales is products, and the sellers of products are employees.
Enterprise-whether tea farmers can truly meet the needs of customers and be accepted and loved by most customers directly determines the trust of customers in the enterprise and the future of the enterprise.
Low credibility of the industry-the health care industry has always been a permanent pain in the hearts of professionals, and the proliferation of inferior products and counterfeit goods is one of the chief culprits.
3. Is there a sound product line system strategic plan before selecting products? What products do I lack? After communicating with many market distributors, experts in health care products marketing feel that the most common problem is that the development ideas of product lines are not clear enough, and the choice of products is more based on feelings and prices. Relying on past market experience, I feel what kind of products the market needs, whether a product sells well or not, and whether the discount of the product is cost-effective. ...
A very important principle in marketing is: never think of the customer.
There are three main products in the marketing industry: health food, functional bedding and functional water machine. In addition, there are some relatively branched product categories, such as some common foods, medical devices, OTC and some luxury goods.
Six, long and short line collocation, different products play different roles.
The greater the universality of product objectives, the more suitable for long-term production. The most representative products are products that improve immunity and oxidation resistance. It can be related to almost all health problems.
There is a view in marketing that vision is more important than hard work, and finding opportunities is more important than learning marketing. It means to conform to the general trend of market development, and all the rich people in the world are starting from this angle.
With the increasingly fierce competition in the industry, various marketing models and methods are becoming more and more eager for quick success and instant benefit, and the balance of dealers' minds when choosing products is more and more inclined to the purchase discount of products. Of course, this is understandable, but the choice of products is not that the lower the discount, the better. We should also consider whether the product can give extra points to our own enterprises. At least there must be a bottom line, that is, the product cannot harm our own enterprises.
Nine, in a relatively reasonable product line, the number, combination and update rhythm of product varieties.
Perhaps some markets have only been one market for many years, refining a single product and making it a specialty. However, this model has been increasingly inconsistent with the trend of marketing development and market competition. When it develops to a certain scale, there is no larger professional field and no more product choices, and customers with multiple needs can only be dragged away by other peers and encounter development bottlenecks.
Moxibustion, as an external therapy, can play a role in warming meridians and dredging collaterals, promoting blood circulation and removing blood stasis, dispelling cold and