First of all, we make a simple comparative analysis of information between Meituan and Baidu glutinous rice.
Meituan:
The distribution of the bottom four tabs of 1. needs to be improved. More tabs should not be monopolized, wasting the effective resources of the portal. You can add related portals in My and reopen a more valuable tab. Generally, the most commonly used function is the search or recommendation function. You can consider adding a selected or recommended bottom tab, which will greatly increase the traffic of the portal and make the operation easier for users.
2. It is suggested to set the voice search entrance next to the search box, which is convenient for users to operate.
3. Add a carousel map to the homepage to list the activities of the day, and at the same time give users a reminder that there are discounts to enjoy every day.
4. You can appropriately add several filtering items in the intelligent classification category of the merchant interface.
Baidu glutinous rice:
It is suggested to put it somewhere on the home page in my interface, and the entrance is more obvious (for personal advice only, or Baidu glutinous rice entrance test may find it more reasonable here).
Home page:
Similarities:
The classic 4-4tab interactive mode is adopted at the bottom, and the page is designed with mixed graphics and text, which increases the beauty of the page, makes the positions of various entrances more obvious, and reduces the difficulty for users to find information. At the top of the home page, commonly used tabs such as location, search, scanning and payment code are displayed, and classified information is displayed in the most obvious position of the page, which is convenient for users to find and gives users an obvious entrance. The following are all special prices. The location is obvious, attracting users' attention, and then displaying your favorite business information downwards, vertically staggered and mixed with the pictures and texts above to avoid users' aesthetic fatigue.
Difference:
1. Baidu glutinous rice shows today's activities by carousel at the top, which is easier to attract users' attention.
2. There is also a glutinous rice headline entrance to show the latest activities, giving users a feeling that Baidu glutinous rice has new activities every day, and you can get more discounts on Baidu glutinous rice.
Suggestion:
Meituan can add the entrance of carousel exhibition activities at the head of the homepage, which not only increases the aesthetic feeling of the interface, but also plays the role of showing the latest activities.
Business details: (Take the barbecue buffet in gourmet as an example)
Similarities:
There are sharing and collection functions at the top of the information displayed on the group purchase details page, including group purchase price, retail price, sold information, preferential information for new users, merchant information (specific address, navigation and telephone number), rating and user evaluation, package content and consumption tips (purchase instructions).
Difference:
1. The label of Meituan group purchase is return at any time, and return automatically after expiration. The label of Baidu glutinous rice is return at will, without reservation.
2. The exclusive price of new users of Baidu glutinous rice will be displayed directly on the price tag, while Meituan will display the exclusive price of new users on the instant snap-up tag.
3. The most obvious difference is that Meituan's snapping up is in the upper part, and the position is not obvious, while Baidu's snapping up glutinous rice is in Volkswagen * * *, and it also adds the functions of returning shopping carts and adding shopping carts.
3. On Baidu glutinous rice, there will be a group purchase suitable for dinner. All the people who attend the dinner will pay by AA system, which will reduce the trouble and embarrassment of collecting money one by one in the later period, and at the same time give certain discounts to the people who initiate the dinner, which will increase the enthusiasm of users (and may also increase the use of some new users).
4. After checking the detailed information of the group purchase, Meituan will have relevant group purchase recommendations (different places, the same business) and the recommended group purchase below. After viewing the detailed information of group purchase, Baidu glutinous rice will recommend you and show more businesses. Food brands will snap up the entrance in a limited time.
Suggestion:
1. The merchant information (address, navigation, telephone number) of Meituan and Baidu glutinous rice are relatively low, and the problem that users are more concerned about is often the location problem. It is suggested that this item be placed on the score.
2. Meituan's limited time snap-up submission button can be placed at the bottom, which is very eye-catching, convenient for users to submit orders, and also plays a role in reminding and improving the order submission rate.
3. In addition to the group buying suggestions recommended below and the group buying related to nearby entertainment projects, users generally want to relax when they go out. The key consideration in choosing a group buying is whether there are other entertainment projects in the area.
Payment instruction:
Similarities:
The order information includes group purchase price, order quantity, vouchers, total order price and bound mobile phone number, and the position of submitting the order is at the bottom, which is convenient for users to operate. You can choose to bind a new mobile phone number in the bind mobile phone option.
Difference:
1. The amount that Baidu glutinous rice needs to pay is more obvious, and the total amount that Meituan finally paid falsely is in the above information. 2. Baidu glutinous rice payment order page shows that the order is returned without payment, which reduces the user's concerns and can safely submit the order.
3. Baidu glutinous rice confirms that there is a balance on the order page, because Baidu glutinous rice mainly pushes Baidu glutinous rice wallet to pay, while Meituan displays points, and Meituan's points can participate in cash deduction (encourage users to share photos).
Suggestion:
1. In the order details of Meituan, the final order submission suggestion and the final amount to be paid are added, because users often consider whether the payment amount is correct.
Similarities:
The final payment amount is displayed on the button to confirm payment submission, and various payment methods are provided.
Difference:
1. Meituan provides three main payment methods: bank card payment, WeChat payment and Alipay payment, while Baidu glutinous rice payment method is relatively simple, only Baidu wallet and WeChat payment, and Baidu wallet payment is the default.
2. Meituan's confirmed payment is submitted under the payment method, and Baidu's confirmed payment is placed at the bottom of WeChat official account.
Suggestion:
1. Add whether the order is refunded at any time if it is not consumed in the final payment confirmation interface, so as to reduce the worries of users.
2. The payment method of Baidu glutinous rice is relatively simple, only Baidu wallet and WeChat payment, so it is suggested to increase the payment method.
Meituan:
Home page and startup project:
The startup page and the main page are mainly grass green design, which gives people a very comfortable feeling and has no visual sense of jumping.
Interaction design:
1. Users can refresh by pulling down. When the user pulls down, there will be a villain "shaking his head" with grass green as the main color (completely in line with the main color of Meituan) to remind the user that he is refreshing and reduce the boredom and boredom of the user while waiting.
2. When the homepage user generates the pull-up operation, it does not pull up and load more, but a page is displayed. When it reaches the bottom, there will be a view of all group purchases or a trip of "My Meituan DNA" to customize your own Meituan trip.
3. When there is a message prompt, there will be a red dot in the upper right corner of the "bell" logo on the page.
1. After clicking "View all categories", the user will jump to the first page, and when the pull operation is generated, there will be a prompt operation of "Loading".
2. After the user makes a purchase, the sub-options under "My Order" in the "My" interface will change accordingly, which is convenient for the user to know his own order information.
Baidu glutinous rice:
Home page and startup project:
The startup page is displayed in red on a white background, and the activities between the startup page and the home page are mainly in red tone. The page icons on the homepage change with festivals, giving people a lively feeling. The currently displayed tabs are displayed in red.
Suggestion:
Baidu glutinous rice: The startup page is displayed in red on a white background, and the activities in the middle of the startup page and the display home page are mainly in red tones. Personally, I think the jump is quite big and has a visual impact. It may be better to consider a different color combination.
Interaction design:
1. Drop-down refresh will prompt the user that the pull-up function is "pull-up refresh", and if the refresh is not completed, it will prompt the user that it is trying to load, and there is a cute little "baby" in front of it, which reduces the anxiety of the user when waiting for loading and also prompts the user that the page is trying to respond. At the same time, the page enhances the vividness of the page.
2. Pull it up and then install it. When you drop it down, the page will prompt the user "Loading". If it is loaded to the bottom, it will prompt the user that he has reached the bottom, and at the same time, it will provide entrances for "food", "movie screening" and "hotel", so that the user can jump to other pages after reaching the top without looking for another entrance.
Suggestion:
1. When refreshing the drop-down operation, having a cute baby in front will enhance the vividness of the page, but it will be better if you change it to an animation that can loop indefinitely, which will greatly reduce the boredom of users waiting for the next operation when the network speed is not good and the load is slow.
2. You can put the position back to the top when the user loads more pull-ups for easy operation.
1. When the user joins the shopping cart, there will be a prompt at the upper right of the shopping cart logo icon in the lower left corner, and there will also be a prompt at the shopping cart logo in the upper right corner of Home, Nearby, Select and My. How many products are there in the shopping cart now
2. When the user makes a purchase, in the "My" interface, there will be corresponding prompts for the corresponding positions of the sub-options under the order.
PS: I'm a new product, and I'm doing competitive product analysis for the first time. Now a junior, looking for an internship. If there are any mistakes, I hope everyone will forgive me a lot, and I also hope to get the guidance of the product manager to help me grow up quickly. Thank you. If you like this article, just order one you like, huh? )