1, with abundant technical resources and strong communication.

As a pioneer in the field of Internet medicine in China, China Medical Network has become one of the most influential online professional media platforms in the field of medical media with its honest style, strong technical advantages and rich user resources.

2. Wide coverage and wide audience.

China Medicine is an influential and authoritative online media in the pharmaceutical industry. The content of the website covers all the circulation links of the pharmaceutical industry (including pharmaceutical scientific research units and government supervision departments), and is fully oriented to pharmaceutical industrial enterprises, pharmaceutical commercial companies, pharmaceutical retail pharmacies, domestic hospitals, community service centers and clinics, benefiting all employees in the pharmaceutical industry.

3. Professional and informative.

Since its establishment, China Medicine has been taking "running the best professional network in China" as its own responsibility, comprehensively, accurately and timely reporting current politics, economic information, academics, scientific research, management, marketing planning, medical and health information and relevant common sense of the pharmaceutical industry, reflecting industry trends and commenting on industry hotspots.

4. Outstanding authority and high credibility.

Strong authority, great influence and high credibility are the characteristics of China medicine. It has become a smooth, convenient, efficient and safe bridge for information exchange and business activities among scientific research, enterprises, hospitals and pharmacies in China pharmaceutical industry.

Purpose and function of traditional Chinese medicine

(1) Purpose

1. Serving the pharmaceutical industry: providing a platform for practical (commercial and professional) information, exchange and discussion;

2. Serve the people: provide health information and basic medical knowledge, and warn the quality of some products;

3. Serve the government: provide publicity on policies and regulations, and popularize and expand the influence of relevant announcements.

(2) Function

1、? China Pharmaceutical advocates the reform of local pharmaceutical companies, and China pharmaceutical companies rise!

Under the guidance of the implementation of the new medical reform policy and the national macroeconomic policy, the industrial structure of the pharmaceutical industry has been rapidly upgraded and adjusted, and the market structure of pharmaceutical terminals has also changed with the wind. In the future pharmaceutical industry, large-scale ethnic pharmaceutical industry will become the darling of the country, policy, terminal and business.

On the other hand, the terminal reform will take domestic brand drugs as the carrier. With the in-depth implementation of the new medical reform, the rapid increase of the grass-roots terminal market can be expected, including foreign companies that want to open channels for foreign drugs through the channels of domestic brand drugs through "combination boxing", and circulation enterprises entrenched in high-end hospitals, such as state-controlled enterprises, go deep into the grass-roots by looking for suitable products. In the foreseeable future, large local enterprises will inevitably become the leaders of terminal reform and the rise of China's pharmaceutical industry.

2. China Medicine creates an environment for medical reform and promotes the integration, improvement and upgrading of the pharmaceutical industry.

The fundamental purpose of the new medical reform, from the perspective of ordinary people, is to solve the problem of difficult and expensive medical treatment for ordinary people. From the perspective of pharmaceutical industry, it is necessary to integrate, improve and upgrade the pharmaceutical industry, which is conducive to improving the sustainable competitiveness of the industry. Therefore, judging the impact of the new medical reform on the pharmaceutical industry can not be limited to the short term, but should be viewed from the long term. In fact, medical reform has a positive impact on the long-term healthy development of the pharmaceutical industry.

The new medical reform will lead to the reshuffle of pharmaceutical circulation enterprises. Because the production enterprises directly face the policy regulation of the terminal, the position of the production enterprises in the drug circulation is improved; ? The only way out for circulation enterprises is to become bigger and stronger, and become an intermediate link that production enterprises have to rely on and medical institutions have to use. At this stage, the reshuffle and elimination of circulation enterprises will be further intensified. Large enterprises with abundant funds will vigorously expand and expand channels, while small enterprises are unlikely to be selected as distribution enterprises by manufacturers and may face the fate of being eliminated. ?

3. China Pharmaceuticals supports hospital reform to ensure the sustainable development of hospitals.

Hospital management is a complex and arduous task, especially when medical work has become one of the focuses of the whole society. Facing this new situation, the medical service industry in China is undergoing great changes. First of all, the hospital management concept should be updated, and the service should be "patient-centered" to provide patients with relatively low price and good quality services to meet the needs of patients; Secondly, it is necessary to ensure the survival and development of hospitals that meet the regional health planning and social needs.

Starting from the specific strategic thinking of ensuring the sustainable development of hospitals, we should comprehensively use the existing hospital marketing tools to establish, consolidate and develop good marketing relations and service relations with customers (including patients and the public, government agencies, hospital suppliers, medical industry associations, societies, etc.). It enables all parties concerned to realize their respective goals and interests through medical services, interest exchange and fulfilling commitments.

4. "China Medicine" conforms to the business model of the times and seeks a breakthrough for pharmaceutical retail enterprises!

The new medical reform has a great influence on the pharmaceutical retail industry, which is a reality that cannot be ignored. A series of ideas to build a community health service system, such as informatization of community health service institutions, zero price difference of essential drugs, 15 minute health circle, and expert community of 3A hospitals, all indicate that the community will become the next most potential competitor of pharmaceutical retail enterprises. The reshuffle of retail pharmacies will also accelerate. ?

With the evolution of China's social lifestyle and the introduction of a series of reform measures such as medical insurance and drug classification management system, the drug market has shown unprecedented vitality. People have gradually formed the health care concept of "going to the hospital for serious illness and going to the pharmacy for minor illness". "Self-diagnosis and self-medication" will also become a medical care model that meets the requirements of the times. Therefore, increasing business categories, carrying out diversified and differentiated operations, adhering to characteristic services, paying attention to online pharmacies, strengthening professional training and paying close attention to high-end markets are the topics of our communication and discussion. We have every reason to believe that the retail pharmacies in China, which also originated from the market soil and have the development momentum, will definitely see the "rainbow" after the storm. ?

5、? China Medicine leads the era of "Professionalization of Pharmaceutical Managers"!

Mo Wen, hero! Because people who sell drugs have all kinds of backgrounds. However, with the changes in the rules and policies of the pharmaceutical industry, today we say: Where is the hero Mo Wen! Because many winners of yesterday are confused about their development prospects and are experiencing "nirvana"!

With the change of medical environment and competition pattern, medical marketing management has begun to be standardized and scientific, and an era of "professionalization of medical managers" has arrived. Medical professional managers are essentially different from the original medical people. Medical professional managers should have professional thinking, attitude, skills and behavior.

The Setting and Essence of the Central Column of China Medicine

(a), the central column Settings

China medicine mainly distributes medicine economy, new hospital and Mouding pharmacy &; China Pharmaceutical Marketing Planning Center, Mouding Pharmaceutical Business School; At that time, a magazine called Mouding Drugstore. China Pharmaceutical Marketing Planning and Marketing regularly screens and edits the focus content of the website to strengthen the function of China Medicine.

Attachment: The magazine Mouding Drugstore &; China Pharmacy Marketing Planning Center ".

Mouding drugstore & magazine; China Pharmaceutical Marketing Planning and Market? Editor: Wan

(2) The essence of each central column?

1, the main issue of the column "Pharmaceutical Economy"

For middle and high-level pharmaceutical industrial and commercial enterprises, report major news, market trends, interviews with people in the pharmaceutical industry, management and marketing planning of pharmaceutical industrial and commercial enterprises, etc.

2. Column "Mouding Drugstore &; China Pharmacy Marketing Planning Center "

Mainly located in the retail terminal research, in order to analyze the drug retail market, explore the pharmacy format, explore the development strategy and specific application tactics of chain pharmacies and single pharmacies, study the diversified economy and differentiated operation of pharmacies, explore the characteristic services of pharmacies, and guide the construction of big health care and big health management pattern; Promote health care knowledge and medical knowledge, and educate and train shop assistants;

Pay attention to the policies of the pharmaceutical industry, sensitively capture the hot spots in the pharmaceutical market, find out the development law of the pharmaceutical industry, and grasp the development trend of the pharmaceutical industry; In the process of paying attention to and recording the latest pulse of drug circulation industry, the management and operation of enterprises, especially enterprises, are analyzed and studied from a more microscopic perspective, more in-depth interviews and more vivid forms.

Readers include all employees in the pharmaceutical retail industry, including pharmacy executives, middle managers, store managers, pharmacists and shop assistants, managers of pharmaceutical circulation enterprises, OTC marketers of pharmaceutical enterprises and industry researchers.

3、? "New Hospital" column

Around the medical reform, we should actively explore the new trend of hospital operation mode and disease treatment, conform to the policy of increasing primary medical service guarantee in the new medical reform, and create a growth ladder for the management and marketing planning of hospitals and community service centers.

At the same time, release the latest health information and new health care methods. With fresh and pleasant writing form and fashionable and exquisite layout style, it provides readers with an exchange platform to share high-quality life attitude and scientific health knowledge.

In order to help pharmacists and shop assistants in pharmacies provide customers with more in-depth and accurate pharmaceutical services, and provide a popular science window on health care and medication knowledge for drugstore customers.

4. column? Mouding Pharmaceutical Business School

The main research focuses on improving the professional quality of managers in pharmaceutical enterprises, and it is important to carry out pharmacy-centered training in pharmaceutical terminal channels.

The series of training brought together the most practical training lecturers in the whole industry, and toured the country around the most urgent and cutting-edge management technology in the pharmaceutical retail industry, offering a cost-effective knowledge feast.

Training is the main means to improve the professionalization process of enterprise managers. The original traditional training can no longer meet the needs of modern medical managers. What is the new mode of training medical talents? This column has fully discussed the "New Training Mode for Pharmaceutical Enterprises in China" with professional managers in various industries!

5. Column "China Medicine High-end Forum"

Everyone is equal when entering the website. Everyone is the master of China medicine, and there is a high-end forum of China medicine on the website. Anyone can register and express their opinions according to the requirements of the forum, and the arguments about the pharmaceutical industry are not limited. Please elaborate respectfully.

The forum has a wide range of sub-projects and covers a wide range. Adapted to different readers and different perspectives, you can find corresponding columns to put in when you express your opinions.

Respect the altar friends? Give respect. ? Editors will comment on the opinions expressed in everyone's posts, and the selected articles with rich thoughts and contents will be published in the relevant columns of the website of China Medicine, or compiled into the magazine Planning Pharmacy &; China pharmaceutical marketing planning and market.

Special column structure of China medicine

( 1),? Pharmaceutical economy

Industry concerns: focus information, health care reform trends, conferences and summits.

Pharmaceutical enterprise management: enterprise style, professional talents, management and brand building.

Marketing planning of pharmaceutical enterprises: marketing planning, experiential marketing, direct selling awareness, OTC terminal channels, hospital clinical promotion.

Human resources:

(2) New hospital

Hospital operation management: brand case, hospital operation management, hospital marketing planning, focus people.

Healthy community: health information, health care, disease treatment (medication guidance, related medication)

(3) Determine the pharmacy &; China medicine marketing project center

Photo news, pharmacy news, pharmacy format, my customer case, pharmacy elite, pharmacy management, pharmacy marketing planning, pharmacy alliance

(D), determine the pharmaceutical business school

Training keynote speech, chain pharmacy management, single pharmacy management.

Drug store internal training? (self-improvement of managers, incentive management of shop assistants, drug category management, pharmacy customer management, pharmacy promotion management, and how shop assistants feel about Wen Yuan).