First, what is the topic?
The topic is: What do you want to write?
Chen Sicheng divorced Tong Liya some time ago. If you want to write this, then this is your topic.
Li Meng made a scene in White Deer Plain and was fired. If you want to write this, that's your topic.
Second, the three elements of topic selection
What kind of topic is a good topic?
To sum up, a good topic has these elements: controversial, scarce and popular.
1, controversial
What's the controversy? Anyway, I don't think it's good for you. For a simple example, have you read Jing M.Guo's Tiny Times? Even if you haven't seen it, you've heard of it, right?
People who like him will think that this is my ideal life, or that this is my goal; People who don't like him will say that what he creates is simply unrealistic and will teach young people bad things.
Another example is the movie 1942, and almost all the micro-headlines about 1942 have exploded. /w/i 1686230897865739/，/w/I 168996598 13724 16/
You can take a minute to browse. Do you find that there are many comments below? Moreover, there are two schools of criticism, one saying yes and the other saying no, which is very controversial.
From the content of the comment area, we can see whether this topic is controversial.
There are many controversial topics, and the simple way is to find materials for two people to talk about each other. For example, Jing M.Guo has cooperated with Wei Kunlin, Mao Amin and Na Ying.
If the two sides confront each other, we should have our own views, because no matter where we stand, there will be opposition from the other side. In this case, the comment area will be lively.
2. Scarcity
What are scarce materials? In short, what I know but you don't know is the scarce material.
Remember: scarce materials are not niche materials, and scarce materials have a wide audience, but few people know them; A few materials are the audience themselves.
Give an example of scarce materials, such as Journey to the West. Have you seen them all? But do you know what its title song is? How much do you know about the background music of Journey to the West? /is/eNEkBbR/ Let's take a look at this. It shows more than 4 million people.
Journey to the West has a wide audience, right? But before reading this micro-headline, how many friends in the group know the material content inside?
For example, how many people know about this /is/eNE67xn/ group?
Let's look at an ancient scarcity. /w/I 1699 1 1 1295540227/？ TT _ from = wechat & uttm _ campaign = client _ share. Time stamp =1623897925 &; App = News _ Articles & Wechat & UTM _ Medium = toutiao _ Android &; use_new_style= 1。 share _ token = 824 16d7d-65e 9-4b7b-ad37-ecf2d 8 1fe 570 & amp； wxshare_count= 1
This is the effect of scarce micro-headlines, and you can't help but want to see it at a glance. After reading it, you can like comments+forwarding.
Scarce materials are accumulated in peacetime. If land is scarce, it is not.
It is best not to look for unpopular things, because unpopular things have a small audience and others have never heard of them. What do they think (unless unpopular+scarce)
3. Hot spots
Hotspots can also be understood as topics. There are two kinds of hotspots, current hotspots and permanent hotspots.
The current hot spot is easy to understand, right? It is a hot spot at present. For example, some time ago, Xiao Lu gave birth to a child, Tamia Liu was scolded by Song Gong Ci, and grandpa Yuan Longping died.
So what is a permanent hot spot? A permanent hot spot is content that will not be out of date no matter when it is written. For example, five years ago, the headline of "Bright Sword" was an explosion, two years ago it was still an explosion, and maybe three months later it was still an explosion. This is a permanent hot spot.
Nowadays, it is generally in line with the trend of the times, and there are only a few permanent hot spots, such as grievances between rich and powerful people, such as one good turn deserves another (building a school in Louis Koo) and one evil turn deserves another (subsidizing students in Sun Li).
Tell you a little way to know if this is a good topic. Generally, the micro-headlines displayed above 300,000 will definitely not be bad; Below 200,000, the topic is general; Under 65438+ million, this is not a good topic.
There is a saying from the media industry: the topic is wrong, and the efforts are in vain. Among all the headlines of explosions, there is nothing more than one of these three characteristics. It accounts for 1, and explosion is a very easy thing; Second, millions of micro-headlines come casually; If all three are counted,10 million is not a problem.
In fact, writing micro-headlines is not our ultimate goal, but our ultimate goal is to write high-quality long pictures and texts, and micro-headlines are the most effective way to train and test questions.
If you write micro headlines quickly, it will take about ten or twenty minutes. If the data is not good, it means that this topic may not be suitable for writing long articles, and change to the next one.
But if you write a long article directly on this topic, two or three thousand words or even more than three thousand words, it takes you a week to finish it, and then the data is on the street, won't your efforts be in vain?
Having said so much, I just want my friends to understand the importance of choosing a topic. Don't just see a topic and start working hard. You must first judge whether it is worth writing, so as to write more explosions.
The topic of exploding micro-headlines can only show that it is a good topic. Write a long article on the topic of explosion micro-headlines, the data is not necessarily good, because the explosion is random; But if you don't use it, the data will definitely be bad.