In the eyes of many people, a rich second-generation youth with handsome appearance and cheerful heart should be hanging out in a circle of friends all day, that is, making friends and playing music. But in Cai's eyes, he always pursues an upward force and constantly surpasses himself. The importance of thought is particularly important for this AB-type young man. Therefore, when all her peers go to eat and drink, Cai likes to stay at home and read books, mostly about business.
Because of her obsession with interest, Cai went to ManukauInstituteofTechnology to study psychology in 2000, obtained a master's degree in psychology four years later, and returned to China in 2004. After returning home, he fully felt the development and changes of the domestic economy, and the strong business atmosphere gave him the idea of starting a business. But in Cai's mind, he likes to do things slowly and steadily, and never fights unprepared before he is fully sure, so he decided to enter Sichuan University for further study.
While studying management in Sichuan University, Cai strengthened his belief and entered a local company for internship during his college years, so that he could study and fight correctly, and at the same time gain more experience, laying a solid foundation for personal entrepreneurship in the future. While studying in Sichuan University, Cai entered a company as an intern. Influenced by foreign culture, Cai's working ideas are different, and he can often put forward some unexpected ideas. In addition, he is an out-and-out doer, so he has also brought many successful projects. Deeply praised by business owners.
So in 2006, he served as the vice president of Sichuan Guancheng Group Agricultural Ecology Co., Ltd. Such a young vice president often attracted people's doubts, but Cai never took these words to heart, but focused more on his own work. Because Guancheng Group has a local planting base of 10,000 mu, Cai went to the base for investigation after work. One accidental day, when he was looking through his memories in New Zealand with his classmates, he found a photo in the supermarket and captured several boxes of fruit, which aroused his desire, so he searched all the supermarkets in Chengdu for this fruit, but in the end it was in vain. At this time, he was also very excited. He searched the information of this fruit on the Internet and finally came to the conclusion that no one in China planted this fruit at all. Just like the mulberry described in Lu Xun's work "A Hundred Herbs Hall to Three Ponds Reflecting the Moon", its taste and color are far better than mulberry.
Therefore, Cai reached an agreement with Sichuan Guancheng Group to establish Sichuan Guancheng Jinbairui Agricultural Co., Ltd. as a joint venture. In some villages in Sichuan, this mulberry-like fruit, raspberry, began to be planted in large quantities. In 2007, the raspberry planting base reached more than 3,500 mu. Distributed in Wenchuan, Aba, Maoxian and other places in Sichuan Province. Cai's first venture is in full swing.
Cai is kind-hearted and always grateful. He never pretends to be a leader, but often enters the planting base after work and mingles with the local villagers. Local farmers also like Cai, a young man from Beijing. In their eyes, Cai is an enthusiastic, kind and modest young man who has solved the livelihood problem for local farmers. With the continuous expansion of planting base, it has a great impact on local economy and employment. In spite of this, Cai is still working tirelessly on the research of planting. In his view, many skills are not overwhelming. At the same time, through the research on raspberry planting and the analysis of nutritional value, he became a senior nutritionist. He often concocts raspberry wine in the base for employees and fellow villagers to taste. But also will use raspberry fruit to make some delicious western food, as well as prepare some nutrients, beauty products and so on. Young people in a big city can stand loneliness and go to work in mountainous areas. This serious work attitude infected the employees around me.
On one occasion, Cai took several executives of the company to Aba Prefecture. At that time, the mountain road was really complicated. Cai never thought that there was such a piece of land that needed to be developed so urgently. What surprised him even more was that they met groups of children on the road, and whenever they met children, these children dressed in plain clothes would salute them in the car. They met 7 or 8 waves on the road. So Cai asked several other colleagues in the car curiously, and one of them told him, "It's because the local teachers educate these children, and you must salute when you meet strange cars and people on the road, because these people are enthusiastic uncles and aunts who come to invest in us and let us have books to read and learn." "Because there are few teachers in mountainous areas, children have to walk a long and difficult way to go to school. It was this incident that gave Cai a strong shock. He never thought that there were so many poor children in the depths of the mountains, so Cai decided to devote himself to charity.
After returning to Chengdu from Aba Prefecture, Cai contacted friends all over the world like a fan and organized donations of books, clothes and materials. His speed of action is amazing. In less than two months, he returned to Aba Prefecture, this time with love and hope, where he established Hope Primary School and devoted himself to education and teaching these lovely children. Tell them how to see the outside world, how to strengthen their dreams, how to get out of this land, and how to repay this land. Cai's deeds touched local teachers, parents and children. After that, he insisted on busy work and would go back to Aba Prefecture to visit his children from time to time. We will continue to organize good people in the society to donate money to children in Aba Prefecture.
Just when Cai's career and charity were in full swing, the once-in-a-century 5 12 earthquake occurred. At that time, because Cai returned to Beijing to visit relatives, he escaped this robbery. On the day of 5 12, he was watching TV at home in Beijing and was stunned by what he saw. Cai's first thoughts are the employees working in Wenchuan base and the children in Aba Prefecture. He was anxious to get back to the local area as soon as possible, but his family kept stopping him and the plane from Beijing to the disaster area stopped. But Cai only waited for news at home. In the next few days, bad news followed, and there were countless local casualties. Thousands of acres of raspberries planted by Cai were all destroyed. Cai is not concerned with the planting base, but with his employees who share weal and woe. So he can't stay any longer. He tried his best to change many routes and finally returned to the local area. At this time, he has forgotten how much the company lost. In the face of great love, everything seems so small. Cai quickly organized other employees to go to the disaster area for disaster relief and delivery of materials regardless of personal safety.
In this way, the 5 12 earthquake finally went through difficult rescue and emergency rescue. Finally, according to statistics, the loss of the company reached tens of millions, and almost all the local raspberries were destroyed. Everyone thought that Cai would be hit by this incident, but unexpectedly, he still maintained an optimistic spirit and attitude. He always says to people around him: Life is not smooth sailing, no matter how difficult it is, don't give up. So at the end of 2008, Cai returned to Beijing to set up Beijing Jinbairui Group. This time, he was more confident and began to contact places suitable for planting raspberries all over the country, and gradually developed. By 20 13, it has developed to tens of thousands of acres. Cai Company began to set foot in the fields of fresh fruit export, food deep processing, e-commerce, etc. In 20 13, the world's four healthy berries raspberries, blackberries, blueberries and cranberries planted by Cai Company are gradually developing towards healthier, healthier, more beautiful and more original products. Due to strict production standards and good quality, they all became trusted suppliers of the government at the opening of the Olympic and Paralympic Games.